Business details

Play Paddle — Profitable Padel & Tennis Equipment Store | $103K Revenue in 7 Months | 73% Gross Margin

Turnkey, fast-growing dropshipping store in the booming padel & tennis niche. Launched January 2026, scaled to $103,383 in revenue and $28,532 in net profit in its first seven months — with a maturing ad account that hit a 4.41x ROAS in its most recent month.

Business Overview

Play Paddle (playpaddle.net) is a single-niche Shopify store selling padel and tennis equipment — rackets, balls, backpacks, racket bags, apparel and accessories. It rode the spring/summer racquet-sports season to a peak of $32,750 in a single month (April 2026) and has since demonstrated improving ad efficiency as the campaigns matured. Padel is one of the fastest-growing sports in the world, and this store is already positioned at the centre of that demand.

Financial Snapshot (Jan–Jul 2026)

• Total Revenue: $103,383
• Net Profit: $28,532 (27.6% net margin)
• Gross Margin: 73.0% — exceptionally high for the category
• Total Orders: 1,297
• Average Order Value: $83.09
• Blended ROAS: 2.99x (most recent month: 4.41x)

Why This Store Stands Out

• High-margin model. A 73% gross margin means the business converts revenue into profit efficiently and can absorb five-figure monthly ad budgets while staying profitable.
• Proven at scale. The account held a stable, profitable return across April–June at $8K–$11.5K/month in spend — this is not a lucky one-month spike, it's a repeatable playbook.
• Improving efficiency. As spend was tapered in July, ROAS jumped to 4.41x (period best) — the campaigns are optimising, not fatiguing.
• Diversified catalogue. Revenue is spread across multiple hero SKUs (padel balls, racket backpacks, racket bags) rather than a single product — lower risk, more creatives to scale. Several SKUs have a 100% sell-through rate.
• Strong organic engine. ~53,900 sessions with heavy social reach (Facebook 21.2K, TikTok 15.7K, Instagram 7.7K sessions) — much of it unpaid — keeping customer acquisition cost low at $26.64.

Traffic & Marketing

Traffic is driven by a diversified paid strategy across Facebook, TikTok and Google, supported by substantial organic social reach. The store is mobile-first (56.6% mobile) and enjoys strong purchase intent, with a 4.71% add-to-cart rate. The audience is primarily US-based, with a genuine international footprint (China, Japan, UK, Germany) reflecting padel's global growth.

Products

A focused padel & tennis catalogue: rackets, padel/tennis balls, backpacks and racket bags, apparel and arm-comfort accessories. Reliable dropshipping supplier relationships already in place, with fast-selling, proven products.

What's Included

• Fully built and configured Shopify store (playpaddle.net) + domain
• Complete product catalogue with proven, tested suppliers
• All branding, product pages, collections and store design
• Established ad account structure, audiences and winning creatives
• Full financial records (P&L) and Shopify analytics
• Post-sale support and handover of campaign materials and creative library

Growth Opportunities

• Formalise UK/EU expansion — demand already exists in the UK and Germany; localised shipping and currency would unlock it with minimal friction.
• Optimise Google Ads — currently the lowest-returning channel; tightening to high-intent search would lift blended ROAS above 3.5x.
• Close the cart-to-checkout gap — adding express payments and trust signals could raise the 1.76% conversion rate with zero extra ad spend.
• Raise AOV — racket-plus-balls-plus-bag bundles and cross-sells on the existing catalogue.
• Email/SMS recovery flows — largely untapped; a straightforward win on the existing traffic.

Reason for Selling

The current owner is focusing resources on other projects and is looking to pass this profitable, scalable store to an operator who can take it into its next growth phase — ideally into the next racquet-sports season.

Ideal Buyer

Perfect for a first-time buyer wanting a proven, cash-flowing store, or an experienced operator looking to scale a high-margin brand with clear seasonal upside. No technical experience required — this is a turnkey operation with everything in place.