Bagel & Coffee shop for sale in London

Established Bagel & Coffee Shop for Sale – Prime Bow, East London Location

This thriving bagel shop, located in the heart of Bow, East London, has quickly become a well-loved destination within the local community. Specialising in freshly made bagels, specialty coffee, and a selection of pastries, the business has built a loyal customer base thanks to its high-quality food, welcoming atmosphere, and strong brand identity.

Trading under the trademarked brand Ello Bagel, the shop has developed strong local recognition and an excellent reputation despite minimal marketing. Growth has been driven almost entirely through word-of-mouth and repeat customers, demonstrating the strength of the concept and product offering.

The business currently generates average weekly sales of approximately £4,000–£6,000 in store and through delivery platforms with clear potential for further growth.

The shop currently trades 9:00am – 4:30pm, leaving strong opportunities to increase revenue through extended hours, evening/morning trade, or expanded menu offerings such as brunch, desserts, or additional takeaway options.

The owners completed  a full refurbishment costing over £100,000, including but not limited to:

• Installation of 14 new electrical circuits, 
• Commercial fire safety system
• upgraded plumbing (6 sinks in total and 1 WC).
• New flooring and upgraded infrastructure
• Fully fitted kitchen and service counter with Quartz worktops
• new shop front.

This investment means the new owner can take over a fully operational, turnkey business with no immediate capital expenditure required.

The brand has also built a strong online reputation and customer following, including:

• 4.7★ rating on Google
• 4.7★ rating on Delivery Apps such as Deliveroo and UberEats
• Active Instagram presence
• Strong brand awareness within the local area

The business currently operates with four staff members, typically running with two staff on shift at any given time, making it highly manageable.

Due to the current owners operating multiple businesses, they are unable to dedicate the time required to fully scale the concept. As such, this opportunity would be ideal for an owner-operator looking to take over a strong, established brand and continue growing the business. Currently the business pays around 5-6k per month in salaries. 

With no direct bagel-focused competitors on the street and strong local demand already proven, there remains significant potential to increase revenue through:

• Extended opening hours
• Expanded menu offerings
• Increased marketing and social media promotion
• Catering or corporate orders

The current owners are happy to provide training and support during the transition to ensure a smooth handover.

Alternative Option:

While the preference is to sell the business as a going concern, the owners would also consider selling the lease with fixtures and fittings only for £70,000. This would suit another operator looking to establish a different food concept in a fully refurbished premises where over £100,000 has already been invested.

Leasehold business for sale.
Annual rent: £18,000
Turnover: £208,000 – £234,000 per annum
Price: Available on request.

All fixtures, fittings, and equipment are included in the sale.