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Back to listings Save
Turnkey Pet Keepsake Brand with Stock, Online Shop and Complete Brand Identity in London
Asking Price
£1,400
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  • Status

    FOR SALE

  • Date Submitted:

    08/10/26

  • Advert ID

    5130

Industry
Pet Shop
Site Age
Less than 1 year
Asking Price: £1,400
Turnover: On Request
Profit: On Request

Profit for the last 12 months

Performance Overview

Business details

The business

Heirpaws is a ready-to-run direct-to-consumer brand selling pet paw-print keepsake kits — an air-dry clay kit and an inkless "clean touch" kit, each for cats and dogs. It is pre-revenue and priced on its assets and stock, not on income: the owner simply does not have the time to give a launch the daily attention it needs.

What is included in the sale

  • 90 boxed, branded kits in stock (first run of 100), held in London — collect in person or shipped at cost. Landed cost about £8.50 per unit; retail £20 with free delivery. Supplier and reorder details included.
  • Live online shop (https://heirpaws.com) taking card payments in GBP and USD via Stripe, with an order-management dashboard, confirmation emails, cookie consent and full UK consumer-law pages (terms, privacy, returns, delivery). Runs on free hosting — no platform subscription.
  • Domain heirpaws.com and the Facebook Page.
  • Complete brand identity — logos, typography, colour palette, brand-kit files.
  • 40 professional product/listing graphics and 8 videos (two how-tos plus six ad cuts in every Facebook/Instagram format, with original royalty-free music).
  • Meta Pixel installed (consent-gated for UK/EU) and the results of three ad tests (about 1,200 paid clicks), so you start from known data instead of paying to learn it again.
  • Full source code, written handover guide and 2 weeks of email support, including a guided set-up of your own Stripe and Meta accounts (about an hour).

Financial snapshot (honest picture)

Fewer than 5 sales in total. June 2026: about $120 (≈£95) from the first sales on Etsy. July and August 2026: £0 revenue. About $170 (≈£135) was spent on Meta ad tests in August; they produced inexpensive clicks (as low as £0.05) but no purchases. There are no fixed costs beyond the domain (about £10 a year). My view is that a new brand needs genuine customer reviews before cold traffic converts — all the assets to earn them are here, but that work remains for the buyer. All test data is shared openly.

Ideal buyer

An existing pet-product or gift seller wanting a second brand with design, content and shop already built; or a first-time online seller who prefers a finished kit to starting from scratch.

Not included

The Etsy shop (not transferable under Etsy's terms) and the owner's personal Stripe, Meta and email-service accounts. The buyer opens their own and the site is rewired during handover.

Monetisation Methods

Shipping physical products

Products Used

Stripe

Sale Includes

  • Custom static site on Vercel, Stripe Checkout
  • Design unique
  • Content unique
  • Support

Contact Seller

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Contact the seller for more details, or book a viewing

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