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FOR SALE
31/08/26
5031
LURE is a UK personalised lingerie brand selling made-to-order rhinestone-lettered thongs and lingerie sets. Customers add any name, word or initials at checkout and each piece is finished by hand with rhinestone lettering before dispatch.
The brand sits in the personalised-gift market rather than fashion: the core buyer is someone buying a gift for a partner, with strong seasonal peaks around Valentine's, anniversaries and Christmas. The product is small, light, high-margin and cheap to post.
The business runs entirely on organic traffic. No paid advertising has ever been run. Google Search accounts for roughly 60% of website sessions, with the remainder direct and referral, meaning the sales below are earned traffic with no ad spend behind them.
What's included in the sale
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