Business details

This brand is a performance-driven, direct-to-consumer e-commerce brand operating at the intersection of clean skincare consumables and at-home beauty hardware. The company specializes in a curated, pro-aging product suite featuring its signature Energizing Beauty Light and clinically tested, microplastic-free topical serums and collagen supplements.

By pairing high-margin physical products with a fully automated EU fulfilment centre setup, the brand operates with zero home-warehouse management while delivering £366K in TTM revenue and £94K in net profit. With a 41.6% repeat customer rate and a strong 4.7/5 Trustpilot reputation, this business offers a turnkey digital asset ready for multi-channel scaling.

Continued Business Operations: For investors or hands-off buyers seeking a turn-key asset, the we have a team who is open to retaining day-to-day management, ad account execution, and growth operations post-acquisition under an agreed management structure. It’s up to you as a buyer if the team continues or you prefer taking day to day operations on to yourself. 

Key Highlights

TTM Revenue (Aug 2025 – Jul 2026): £366K

TTM Net Profit: £94K (25.5% Net Margin)

Gross Margin: 76.2% Overall 

Customer Retention: 41.56% Lifetime Repeat Purchase Rate 

Brand Authority: 4.7 / 5 stars across 266 verified Trustpilot reviews

Core Operating Platform: Shopify | Meta Ads Engine | Klaviyo Email | 3PL Fulfillment

Team Continuity: Two existing team members are available to continue with the business post-acquisition, providing an option for continued operational support.

Investment Highlights

Exceptional Unit Economics: High gross margins allow the business to comfortably absorb paid media acquisition costs while preserving strong bottom-line profitability.

Asset-Light 3PL Structure: Zero physical inventory handling for the owner. Stock is pre-stocked in a central EU fulfilment centre, clearing Benelux orders in 1–3 days.

Unmatched Customer Loyalty: Skincare is inherently consumable. A 41.6% repeat purchase rate proves that buyers love the formulas and regularly reorder.

Single-Channel Upside: The business reached nearly half a million in revenue relying exclusively on Meta Ads in Benelux. Google Ads, email flows, and subscriptions are virtually untapped.

EU Regulatory Compliance: All formulations, packaging, and safety documentations meet strict EU Cosmetic Regulations, making cross-border expansion into Germany, the UK, or France plug-and-play.

Market Opportunity

The European beauty and personal care landscape is undergoing a massive shift:

The Home Is the New Clinic: Consumers are replacing office laser treatments with effective home led therapy and daily targeted skincare.

Clean & Microplastic-Free Demand: Clean, vegan formulations are outperforming the broader European cosmetics market at a 6.74%–7.12% CAGR. The brand is 100% vegan, microplastic-free formulations sit right in the sweet spot of this trend.

Fast-Growing Local Tech Market: The beauty device and skincare market compounds at 10.5% annually, providing a stable home base (81.7% of sales) with easy access to Belgium (18.3%) and Germany.

Marketing & Growth Infrastructure

Proven Meta Acquisition Engine: A battle-tested Meta Ads setup driving high-intent traffic across the Netherlands and Belgium.

Klaviyo Email Database: 5,307 active contacts with core abandoned checkout and post-purchase flows built out.

Verified Social Proof: Over 266 verified reviews on Trustpilot driving strong landing page conversion rates.

Support SOPs Ready: Operational routines and support flows managed smoothly through Thrive Desk.

Assets Included in the Sale

Shopify store, brand domains, and all high-resolution digital visual assets.

Active physical inventory housed in the EU fulfilment centre hub 

Complete customer database including 5,307 active Klaviyo contacts.

Historical Meta ad account data, creative assets, and UGC video library.

Supplier contacts and direct WhatsApp vendor communication channels.

Thrive Desk supports macros and founder operational SOPs.

Competitive Positioning

Unlike generic beauty stores selling white-labeled, uncertified products, this business stands out through:

Clean & Safe Formulations: 100% Vegan, Cruelty-Free, Dermatologically Tested, and microplastic-free.

Thick Basket Size & Margins: High product value absorbs ad costs easily while retaining 25.5% net profitability.

Strong Local Trust: 1–3 day shipping times, driving a 4.7 / 5 Trustpilot score.

Growth & Scaling Opportunities

Turn On Google Shopping & PMax: Search intent for LED masks, collagen powders, and barrier repair creams is massive. 

Build Auto-Ship Subscriptions: Convert the huge repeat buyer base (41.6%) into monthly auto-ship refills for collagen powder and daily creams.

Geographic EU Expansion: Roll out winning creatives into Germany, Austria, France, and the UK with zero formula changes required.

Active Email Campaigns: Send regular campaign newsletters to the 5,307 Klaviyo contacts to extract high-margin revenue on demand.

Day-to-Day Operations

Monitoring daily orders and automated 3PL dispatch via Shopify.

Overseeing ad spend and creative iterations on Meta Ads.

Handling customer inquiries and support tickets via Thrive Desk.

Reordering inventory stock with established supplier contacts via direct WhatsApp channels.

Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.

Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.