Business details

I am selling Flowrun, a live Shopify e-commerce store in the home fitness equipment niche. The store is built around one clear hero product: the FLOWRUN 3-in-1 Foldable Treadmill, a compact under-desk, walking, and running treadmill designed for home use, work-from-home routines, and everyday fitness.

Based on the provided P&L, Flowrun generated $409,533 in net revenue and $85,890 in net profit across the available 2025–2026 reporting period. Shopify analytics also show $402,010.27 in total sales / net sales, 1,160 orders, 1,093 fulfilled orders, 90,071 sessions, and an average order value of $370.79.

This is a simple, product-focused Shopify business with proven paid traffic history, strong order value, and clear room for a new owner to improve conversion rate, retention, email marketing, retargeting, and creative testing. I am selling because I am moving my focus to other projects and would prefer to pass this to someone who can continue scaling it properly.

Main Business Description

Flowrun is a Shopify store selling a compact home fitness product: the FLOWRUN 3-in-1 Foldable Treadmill. The store is live at flowrun.net and has already proven demand through Shopify sales, paid social traffic, and search traffic.

The brand is positioned around a very practical use case: people who want to stay active at home without needing a full gym setup. The treadmill can be used in under-desk mode for walking while working, in walking mode for daily movement, and in running mode for higher-intensity cardio. This makes the product easy to understand and easy to market because it connects directly with current lifestyle needs such as remote work, home fitness, compact living, and convenience.

The product is currently listed at £260.00 on the website. The product page highlights a speed range of 1–12 km/h, a foldable handle, console and remote control, quiet operation, shock-absorbing belt, adjustable manual incline, and a compact profile suitable for home use. The site also presents buyer-friendly offers such as free shipping, premium quality, affordable pricing, and a 30-day guarantee.

Post-Sale Support, Training and Financing Options

After the sale, I will provide at least 30 days of post-sale support, and I am open to extending this period if the buyer needs more time to fully understand the business. During the handover, I will explain how the store works, how the Shopify setup is organized, how the product page and order flow are structured, and how the previous marketing approach was managed.

The buyer will also receive full training and guidance on the main parts of the business, including product management, Shopify operations, customer support flow, campaign structure, creatives, supplier/product information, and general day-to-day management. My goal is to make the transition as smooth as possible so the buyer can take over with confidence instead of starting from zero.

Financing options may also be available upon request. Depending on the buyer and the final deal structure, I may consider financing up to 50% of the purchase price, potentially repaid from the future profits of the store. I am also open to discussing other custom financing arrangements on a case-by-case basis, as long as the structure is clear and fair for both sides

Key Performance Snapshot

The business has already generated meaningful sales volume with a high average order value. Shopify analytics show $402,010.27 in total sales, while the P&L shows $409,533 in net revenue and $85,890 in net profit for the available period.

Financial Performance

The business started generating meaningful sales in late 2025 and then scaled strongly in 2026. According to the P&L, the store generated $77,481 in net revenue and $27,107 in net profit in 2025. In the 2026 year-to-date period shown, it generated $332,052 in net revenue and $58,783 in net profit.

The strongest month in the P&L was March 2026, with $203,609 in product sales and $39,291 in net profit. The business also produced strong sales in April 2026 and May 2026, which suggests there was clear momentum after paid traffic was scaled.

Gross Profit and Product Economics

The Shopify gross profit breakdown shows $402,010.27 in net sales, $171,115.87 in cost of goods sold, and $230,893.86 in gross profit. This represents an estimated gross margin of 57.43% based on the figures shown.

A key advantage of the business is that the product is high-ticket compared with many typical dropshipping or Shopify products. The average order value shown in Shopify is $370.79, which gives a buyer more room to work with paid traffic, retargeting, bundling, and margin optimization.

Traffic and Marketing

Flowrun has already generated traffic and sales from multiple channels. Shopify analytics show traffic and sales coming from Facebook, TikTok, Instagram, Google, and direct traffic. The largest visible revenue contributor from social/referrer data is Facebook, followed by direct traffic, TikTok, Google, and Instagram.

The store also has a strong mobile traffic base. Shopify data shows approximately 55.3K mobile sessions, 24.8K desktop sessions, and 9.8K tablet sessions. This is useful for a new owner because mobile-first landing page and checkout improvements could potentially have a meaningful impact.

Geographically, the analytics show strong activity from the United States and Canada, including Los Angeles, Montreal, Buffalo, and other US locations. This gives a buyer useful direction for future campaign targeting and localized creative testing.

Advertising Accounts and Campaign Handover

The advertising accounts are not included in the sale and will not be transferred. This includes Facebook, TikTok, Instagram, Google, or any other ad accounts used by the seller.

However, the buyer will receive the available advertising creatives, brand materials, product visuals, copy, creative angles, campaign examples, and guidance on how the campaigns were structured. I can also help the buyer set up campaigns in their own new advertising accounts during the transition period, so they are not starting from zero.

Operations

Flowrun is a lean Shopify store with one main product, which makes operations easier to understand than a store with a large catalog. The buyer would mainly manage product fulfilment, customer support, paid advertising, creatives, website optimization, and reporting.

Because the store is focused on one hero product, a new owner can spend less time managing catalog complexity and more time improving the funnel. The most important work is likely to be campaign optimization, landing page testing, retargeting, and customer communication.

What Is Included in the Sale

The sale can include the Shopify store, domain, product page, available brand assets, website copy, product visuals, advertising creatives, product/supplier information, analytics history, and a transition handover. The advertising accounts themselves are not included, but campaign guidance and creative support are included.

Growth Opportunities

Flowrun has already proven that the product can sell, but there are still several areas that I have not fully developed. The conversion rate shown in Shopify is 0.82%, which suggests there may be room to improve performance through landing page testing, clearer trust elements, review strategy, checkout optimization, and stronger retargeting.

In my opinion, the biggest opportunity is to combine the existing paid traffic proof with better conversion optimization and retention. The store already has a strong product-market signal; the next owner can focus on turning more visitors into customers and building repeatable campaigns from their own accounts.

Reason for Selling

I am selling because I am focusing on other projects and cannot give Flowrun the consistent attention it needs. The store has already been built, tested, and proven with real sales, but it would benefit from an owner who can spend more time on campaign management, creative testing, customer support, and optimization.

I would rather sell it to someone who understands e-commerce and can continue building the business than leave it inactive. I am happy to provide reasonable transition support and explain what has been done so far.

Suggested Flippa “Seller Notes” Version

This is a Shopify store I built in the home fitness equipment niche. The store is live at flowrun.net and is focused on one main product, the FLOWRUN 3-in-1 Foldable Treadmill. The product is designed for home workouts, under-desk walking, compact cardio, and work-from-home activity.

Based on the P&L, the business generated $409,533 in net revenue and $85,890 in net profit across the provided 2025–2026 period. Shopify analytics also show $402,010.27 in total sales / net sales, 1,160 orders, 1,093 fulfilled orders, 90,071 sessions, a 0.82% conversion rate, and an average order value of $370.79.

The business has already generated sales from Facebook, TikTok, Instagram, Google, and direct traffic. Facebook is the strongest visible channel, with around $183.3K in sales by referrer, while TikTok, Instagram, Google, and direct traffic also contributed.

The advertising accounts are not included in the sale and will not be transferred. However, the buyer will receive available ad creatives, brand materials, product visuals, copy, creative angles, campaign examples, and guidance on how the campaigns were structured. I can also help the buyer set up their own advertising campaigns during the handover period.

I am selling because I am moving my focus to other projects and do not have enough time to continue scaling this properly. A buyer with experience in Shopify, paid ads, conversion optimization, email marketing, and fitness products could potentially grow the business further by improving landing pages, retargeting, creative testing, UGC, email flows, and product bundles.