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FOR SALE
20/02/26
4471
This home & lifestyle e-commerce business was launched in 2023, the business offers a broad range of practical lifestyle products across home, garden, fitness, and everyday-use categories, operating through an asset-light dropshipping model.
With a diversified product catalog and strong average order value, the business has built consistent customer demand supported by healthy net margins and a lean operating structure. The business benefits from scalable paid marketing channels, efficient unit economics, and repeat customer behavior—positioning it as an attractive acquisition opportunity within the home & living e-commerce sector.
At a Glance
Business Model: Direct-to-Consumer (Dropshipping)
Year Launched: May 2023
TTM Revenue: £828,260
TTM Net Profit: £171,181
Average Order Value (AOV): £94.62
Total Customers: 30,000+
Lifetime Revenue: £2.2M
Market Position: Mid-market home & living e-commerce business offering a broad range of practical lifestyle products through an asset-light operating model
What Makes This Business Stand Out
Strong Revenue Scale with Premium AOV
The business has generated over $3M in total sales since launching in May 2023, supported by a notably high average order value of $127.70. This reflects strong product-market fit and customer willingness to spend, positioning the brand above typical low-ticket dropshipping stores.
Large and Validated Customer Base
With 30,000+ customers, the brand demonstrates proven demand at scale. This sizable customer base provides validation, social proof, and meaningful upside through retention strategies.
Lean, Fully Dropshipping Model
Operating on a 100% dropshipping model, the business maintains low fixed costs and avoids inventory risk. This structure allows for flexible scaling, efficient cash flow management, and ease of transition for a new owner.
Proven Sales Traction in a Short Timeframe
Despite being relatively young, the business has achieved significant sales volume in under two years, highlighting effective product selection, pricing strategy, and execution. The rapid growth trajectory suggests continued upside with optimized marketing and operations.
Clear Scalability for the Next Owner
With an established foundation in place, the business offers clear opportunities to expand through marketing channel diversification, CRO improvements, brand refinement, and backend optimization — making it well-suited for an operator or portfolio buyer looking to scale an already validated asset.
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