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FOR SALE
27/10/25
4088
The Shoe Charm Store – Online E-Commerce Business for Sale (UK)
Website: www.theshoecharmstore.co.uk
Platform: WordPress / WooCommerce
Products Listed: Over 6,000 individual shoe charms
The current owner, aged 75 and now retired, developed the store as an interesting challenge but feels the project deserves the energy and creativity of a new owner to reach its full potential. This opportunity is perfect for a younger entrepreneur or digital marketer looking to grow a modern, scalable online brand through social media and influencer marketing
The Shoe Charm Store is a newly developed e-commerce website specialising in shoe charms for Croc-style shoes, one of the fastest-growing accessory trends worldwide. Built in May 2025, the site includes approximately 6,000 individually listed products, organised into detailed categories and subcategories for excellent SEO performance and easy customer navigation.
The niche was chosen for its high popularity, limited current availability, and strong profit margins. The site is fully integrated with Square, PAYPAL and YOAST, mobile-friendly, and ready to trade immediately..
The stock of shoe charms is currently about 60000, they are mostly priced at £1.50 in the stock in Southampton.
A complete, ready-to-grow e-commerce business — positioned for success.
Significant additional details available on request
There is more to this, in 2022 I started a similar website with the same products and this grew rapidly until I sold it in December last year for a significant amount. The net profit for 2024 for that business after 2.5 years was £46000 and with the right new owner was capable of significant growth. Unfortunately the new owner failed to operate the site and it very quickly failed. I repurchased the stock, built the new website added more product and launched on 1st October. However, I am 75 and although it has been fun to restart it is just to much for me. The offer is for the website plus the stock and fixtures at cost. For the right person, this really is quite an unusual opportunity. A visit to Southampton to view and discuss in detail is recommended for any really serious enquirer.
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