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SOLD
10/08/24
2484
Golf Geeks was an established Online Second Hand Golf Club Business - We stopped trading in early 2025 due to other business commitments. Since then the website has been kept live and ranking on Google. At this stage it is ready to be taken over by a company that wants to carry on with 2nd hand club sales OR use the Golf Geeks website, social media following etc to run any type of online Golf Retail Website.
2026 Analytics:
- 17,000 unique users
- 52,000 site events/interactions
Google Search Console (YTD)
- 14,000 clicks
- 840,000 impressions
Keywords getting most traffic:
- Golf Geeks
- Secondhand golf clubs
You can see from this data the site is still very much alive, traffic is actually growing a bit at the moment despite all stock on the site not being for sale.
General Overview
* Started trading to the public on Golf Geeks Purpose Built Website in May 2020 following 18 months of website development/build & stock generation.
* At its launch the Golf Geeks Trade Website was the first of its kind in the UK to offer PGA professionals an instant trade-in price.
* Since then we have had over 3000 orders & Sales have been £104k, £95k, £90k & £89k in 2020, 21’,’22 & ‘23 respectively to give a total sales turnover from May 2020 to December 2023 of £378k. The cost of this stock was £240k giving a GP of £138k (63.49%)
* Customer Service has always been high on our agenda – We have 359 Google Reviews – All of these are 5*
Trade Partners
* Stock is generated through a carefully chosen network of PGA pro-shops & golf clubs, currently there is over 40 registered users on the trade site.
* The Trade Website contains a database of over 2500 golf clubs with a picture of every club and a price for 4 condition types.
* The trade website is purpose built & user friendly so adding new clubs or changing prices individually or in bulk is quick and easy using the WooCommerce Platform.
Retail Website
* The Golf Geeks retail website accounts for over 95% of all sales
* The retail website was custom built by Blue2 in Scotland, the same company who designed the ecommerce website for The Open & St Andrews.
* The site was built with customer experience in mind & being easy to use with filters to narrow down searches & a quick & easy checkout process at the top of the priority list.
* It is user friendly in the back end & loading new products is quick & easy.
SEO / Website Rankings & Website Visits
* It took 3 years & thousands of pounds to get Golf Geeks consistently on the first page of Google for search term ‘second hand golf clubs’ we currently fluctuate for this search term between 4th & 8th in the Google ranking on the first page. This is a huge benefit of buying an existing optimised website over trying to build a new site today where you would have to start from scratch on SEO.
Social Media & Customer Database
* Golf Geeks has been active on Social media since its inception. All its followers are real & organic (not paid for) & as of April 2024 has 9000 followers across Facebook, Instagram & TikTok.
* Golf Geeks has a customer database of over 1750 who have all signed up to the email database and/or purchased from us before. We send about 3-4 email shots a year to our existing database outlining sales or promotions and this always spikes sales.
Conclusion
* A ‘turn key’ business that will generate revenue on day 1 with a nice level of stock & trade partners to continue the flow of golf clubs coming into the business which can be extended.
* Massive scope to maintain this level of business or develop further with both second-hand clubs and other products
Whats for Sale?
* Both Golf Geeks Websites – www.golfgeeks.co.uk / www.golfgeekstrade.co.uk
* Trading Name & Brand
* Customer Database & Social Media Following
* All Trade Contacts
* Handover from existing management team
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