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A Different Kind of Coffee Franchise

Dirt Coffee Co. is a design-led speciality coffee brand built around a simple belief: great coffee starts from the ground up.

Inspired by Tsuchi (土), meaning soil or earth, Dirt combines speciality coffee, contemporary design and a carefully considered customer experience to create coffee shops that feel distinctive, premium and relevant to the modern consumer.

We’re now looking for ambitious franchise partners to join us as we grow Dirt Coffee across the UK.

Why Dirt?

We’ve challenged the traditional coffee franchise model to create an opportunity that is more accessible, flexible and built for growth.

• Total investment from approximately £60,000
• Target store build time of 4–6 weeks
• Speciality coffee and matcha-led menu
• Distinctive, design-led brand
• Full site selection and property support
• Store design, equipment and build support
• Comprehensive operational and barista training
• Marketing and launch support
• Established suppliers and operating systems
• Ongoing business and performance support
• Opportunities to develop multiple locations

From your first enquiry through to finding a location, designing and building your shop, training your team and opening the doors, we support you throughout the entire process.

No previous coffee experience is required. We’re looking for motivated people with the ambition to build a successful local business and grow alongside the Dirt Coffee brand.

Whether you’re looking for your first business or have ambitions to become a multi-site operator, Dirt offers the opportunity to join a distinctive coffee brand at an early stage of its UK expansion.

Stay grounded. Drink Dirt.

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