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The Future of Family Entertainment

Why Little Builders™?

• Traditional soft play is no longer enough. Today's families are looking for memorable experiences, not just climbing frames.
• The "Park & Chill" revolution has arrived. A new generation of parents wants their children to be entertained while they enjoy valuable time for themselves.
• The UK experience economy is booming, with more than 60 million family visits each year to immersive attractions and activity centres.
• The UK indoor family entertainment market is worth an estimated £500 million–£1 billion annually, with growing demand for premium, experience-led destinations.
• Created by Showon, an established producer of immersive theatrical experiences, Little Builders™ fills the gap between traditional soft play and premium family entertainment.
• We don't simply provide a play space—we create live experiences. Unlike conventional soft play, our trained hosts actively entertain, engage and inspire children throughout every session.
• Every visit is different. Storytelling, role-play, games, music, themed adventures and interactive challenges ensure families want to return again and again.
• A giant immersive mega sandpit becomes the centrepiece for imaginative building, exploration and educational play.
• Community is at the heart of the concept, with initiatives including maternity clubs, home education partnerships and local family events.

Our Promise

"Leave the kids. Reclaim your time."

While children enjoy professionally hosted adventures, parents can:

• ☕ Relax in the premium CHILL Coffee House
• 💻 Work remotely using comfortable Wi-Fi workspaces
• 🧘 Attend Pilates, Yoga and Zumba classes
• 🤝 Meet friends or network with other parents
• 🎉 Become part of a vibrant family community

A Business Designed for Repeat Visits

• Daily hosted experiences instead of passive play.
• Membership programmes that build customer loyalty.
• Birthday parties and seasonal events.
• Educational and community partnerships.
• Multiple revenue streams beyond admissions alone.

National Rollout

• 16+ UK locations planned during the coming year.
• Licence opportunities already progressing in multiple cities.
• Venue opening announcements expected shortly.
• Significant local employment opportunities for young people in entertainment, hospitality and customer service.

Little Builders™

More than soft play. More than childcare.

A destination where children create memories—and parents reclaim their day.

www.littlebuilders.co.uk

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