EcoPrams—innovation for baby, innovation for you

To Summarise

EcoPrams didn't just create another baby stroller; they embarked on a mission driven by the voices of

parents. They listened intently to the daily struggles and evolving needs of caregivers navigating the

modern world. From the challenges of navigating crowded city streets to the desire for enhanced

comfort and safety for their little ones, EcoPrams took these insights to heart. This dedication to

understanding the real-world experiences of parents formed the cornerstone of their design philosophy.

The result? A 7 in 1 stroller that isn't just functional, but is thoughtfully engineered to address the

specific challenges of modern parenting, ushering in a new era of technologically advanced baby

mobility.

EcoPrams prioritised both baby and parent well-being in their product design. For babies, this meant

creating a comfortable, safe, and stimulating environment not only at home but also while out and about

in the pram. This focus translated to thoughtful storage solutions for shopping, picnics, and outings,

ensuring convenience and reduced stress for parents navigating their busy lives. Simultaneously,

EcoPrams committed to environmental responsibility by using recyclable materials and ensuring their

products were economically viable, aligning with sustainable practices.

• Baby Focused Design:

Prioritised comfort, safety, relaxation, and appropriate stimuli for babies.

Ensured these needs were met both at home and during pram outings.

• Parent Convenience:

Developed practical storage solutions for shopping, picnics, and other outings.

Aimed to reduce stress and enhance convenience for busy parents.

• Sustainability:

Utilised recyclable materials in all products.

Focused on economically viable products for affordability.

• Key Principle: Balanced the well-being of baby and parental ease with environmental

consciousness.

EcoPrams USPs (Unique Selling Points)

Reducing anxiety, maximising convenience and increasing baby comfort:

● With the shopping/daily outing experience recognised as the most challenging of activities as a

parent, EcoPrams reduced the number of handheld-items to produce an inbuilt collapsible

basket with secret phone compartment, purse and insulation allowing parents that all-important

flexibility to attend to both the shopping with a pram. Made from 100% recyclable materials, the

integrated, telescopically-adjustable and insulated basket is built to stand out and last.

● Included is sixth-sense technology on a motorised and manual swinging seat system;

rechargeable and remotely-operable Bluetooth technology to continue babies sleeping, resting

and or relaxing.

● For balance, stimuli and entertainment, an interactive waterproof play solution in the bumper

bar (to avoid the common challenges of play items falling from the travel system, being lost or

caught into the pram wheel-mechanism). Providing adequate sensory stimuli with anabundance for the new-borns and toddlers.

of colour, lights, shape, music, and sound-system. Creating intrigue and occupation

● The pram’s unique and stylish chassis/frame transforms from single to a double in a matter of

seconds with a click-and drop feature; smart yet contemporary and suitable for everyday use.

● Fully tested to BSIEN1888, EN71, IP66 and EN1888-2. The prams were established through

the development of a series of prototypes securing pre-orders from retailers & distributors from

all over the world. With USPs well-established and Trade Marks and intellectual properties

protected, EcoPrams not only anticipates success in the UK but also globally through retailer,

online, e-commerce and e-commerce multi-channels.

● A sophisticated eco-leather handbag that merges elegance with practicality, this insulated bag

is ideal for food preservation, maternity essentials, or shopping excursions. It is equipped with

magnetic closures, adjustable handles and pocket straps, and refined gold zippers, as well as a

crossover strap for convenient transport during shopping outings or weekend retreats.

To turn our launch plans into reality and establish a

viable business, we need to secure at least £350,000

— £1m. This funding will help cover various expenses,

including additional web development, certifications,

further testing standards, tooling costs, inventory,

business management software, and the first 6 to 9

months of overheads. It's worth mentioning that

EcoPrams is SEIS and EIS approved for British

investors. Additionally, EcoPrams plans to self-fund

marketing efforts and reinvest profits earned quarterly

back into the company. The goal is to maintain as much control as possible and achieve independence

to grow at a sustainable pace. This approach will allow EcoPrams to monitor developments and

manage risks as they expand their global presence. The company anticipates continued revenue growth

by cautiously seizing new opportunities in the market while keeping a close watch on expenditures.

EcoPrams estimates a PBT of £2,499,484.90 for the FY April 2025 to April 2026. (This figure includes

distribution and retail lines in GB, Europe, and Asia including South Korea and UAE). The 2nd year sees

an estimated rise; our expansion promises to deliver £5.5m (PBT) inclusive of pre-orders from our

partners in Australia and New Zealand. Forecasting in the 3rd year, our sales are expected to exceed an

estimated PBT of £11.6m, positioning EcoPrams into becoming one of the leading baby products

suppliers in the world. (Please be aware that these figures are in no means *true figures).

A Brief Company Overview

EcoPrams is a nursery brand currently pursuing investment opportunities to develop a diverse range of

patented and design-registered baby products, which encompass innovative travel systems.

Furthermore, the brand has packaged additional items through original equipment manufacturer (OEM)

agreements including environmentally friendly silicone baby bottles. EcoPrams also planned its

exclusive premium quality collection of teddy bears, baby bottles, dress shirts, complemented by smart

trousers and matching baby dresses, catering to the family's occasional requirements. At the helm of

EcoPrams is Founder and CEO, Fateha Chowdhury, who holds ownership of the company,

demonstrating her unwavering commitment to the brand's vision. EcoPrams understands that nurturing

a child's development goes hand-in-hand with supporting the needs of their parents or caregivers. This

philosophy drives their mission to create multi-functional and adaptable solutions that address the

challenges faced by modern families. By focusing on eco conscious solutions, sustainability and

innovation, EcoPrams is disrupting the traditional pram market, introducing a sophisticated range of eco-

conscious, technologically advanced products. More than just transportation, their all-in-one travelsystems are designed to elevate the entire experience of traveling with a child, prioritising enhanced

functionality and practicality to make everyday outings seamless and pleasurable for both parent and

child.

Their core mission is to continually elevate the standards of pram design. Key objectives include

pushing boundaries in safety, functionality, technology, and innovation, ensuring every EcoPrams’

EcoSwingi is as practical as possible for parents. The company is dedicated to providing adaptable and

long-lasting solutions, recognising the need for a product that grows with a child from birth to four years

old. This approach effectively minimises waste and maximises value, offering an eco-friendly alternative

that doesn't compromise on performance or style. In essence, EcoPrams is striving to redefine what a

pram can be, offering a future-forward approach to family travel.

EcoPrams’ Founder

Fateha Chowdhury, affectionately known as Tia, is a dynamic entrepreneur and the visionary behind

EcoPrams, a company dedicated to eco conscious and innovative baby products. Her passion for

environmentally conscious practices, combined with a deep understanding of the needs of modern

parents, led her to invent the groundbreaking EcoSwingi stroller travel system. This revolutionary

product highlights Fateha’s commitment to merging functionality with ecological responsibility,

demonstrating a practical approach to solving real-world parenting challenges. Fateha’s future has been

shaped by a diverse range of experiences, all centred around the art of connecting exceptional products

with discerning customers. She began roles in a market stall after school, then moved to retail, Writing &

Publishing, Banking and Investment Banking to Sales & Marketing. Fateha has led to a senior role in

the sales of high-end jewellery and precious stones while also pursuing other roles in display-design

companies, an area where she cultivated a keen appreciation for the emotional connection people have

with truly exceptional monuments such The Angel of The North and others such as The Late Queen’s

Projects. Throughout Fateha’s career, she was deeply involved in the strategic planning and execution

of precious metals and precious stones launches in The London’s Burlington Arcade and Jewellery

Stores owned by a multinational UAE firm. She began in the dynamic nursery industry in 2016 (on and

off basis, volunteering and learning new skills), where she honed her skills in both sales and marketing.

This foundational experience provided valuable insights into understanding customer needs and

tailoring solutions to meet them. Fateha also in trade show launches transitioned into a broader range of

product sales, which demanded a deeper understanding of quality, craftsmanship, and the nuances of

luxury markets by launching her own nursery store that provided her with more experience in the

industry. This broad range of experiences has given Fateha the ability to navigate diverse markets and

effectively communicate the value proposition of a product to a variety of audiences. These varied roles

have collectively provided Fateha with a comprehensive understanding of sales, marketing, product

strategy, and the importance of building relationships based on trust and value., Fateha brings a unique

perspective to the baby product market, pushing boundaries and striving to create a positive impact on

families, the nursery industry and the planet.

Fateha Chowdhury, who hails from modest origins, has embodied a strong work ethic since the age of

seven. She devoted herself to upholding family values including assisting her father & mother in

managing his clothing factory projects. Fateha played a crucial role in ensuring her family's prosperity

and took on the responsibility of helping raise her younger siblings. Beginning her career at the age of

15, to support her family, and later she has gained valuable experience in fundraising, both privately

and publicly, through initiatives such as the Research & Development Fund and Crowdcube, a British

investment crowdfunding platform founded by Darren Westlake and Luke Lang in 2011.

Through her efforts, Fateha successfully raised funds from friends via private donations. She is

regarded as a trusted and reliable individual and has cultivated a robust network of investors eager to

collaborate with her in fundraising endeavours. With your support, Fateha is poised to implement the

business model effectively on behalf of shareholders.In 2021, Fateha introduced the Ecoprams brand at The Harrogate International Nursery Fair,

accompanied by two of her staff members. She successfully garnered over 2,000 initial interest orders

for the EcoSwingi from various independent nursery stores, as well as prominent retailers such as John

Lewis, Harrods, Mamas & Papas, Freemans, and numerous other online and physical stores. This

achievement has provided Fateha with a robust database of potential buyers in the UK who have

expressed solid interest in her products.

Additionally, Fateha made her mark in Shanghai at The CBME nursery fair and at Kind & Jugend in

Cologne, Germany, where she collected more than 6,000 orders from distributors who are currently

awaiting fulfillment. Presently, Fateha is collaborating with a globally recognised factory that

manufactures over one million products per quarter, specialising in travel systems and other nursery

equipment. With extensive experience and a wealth of travel, Fateha's children, now approaching

adulthood, are eager to support her by potentially joining the team in the near future.

EcoPrams’ Advisers, Associates & Affiliations

EcoPrams has carefully cultivated a network of advisors, associates, and affiliations, drawing upon the

deep well of experience within the nursery industry. These aren't just names on a list; they are a

strategically assembled team of experts whose collective knowledge fuels EcoPrams' understanding of

the market and its nuances. By bringing together individuals with established track records and a

passion for the industry, EcoPrams ensures its products are not only innovative and sustainable, but

also thoughtfully designed to meet the real-world needs of parents and caregivers. This collaborative

approach, rooted in shared expertise, allows EcoPrams to continuously refine its offerings and maintain

a competitive edge in a dynamic market.

EcoPrams’ Business Model

EcoPrams intends to work with both wholesale and e-commerce models (in retail and distribution lines) simultaneously – in order to establish its market capitalisation – it is expected that global markets will enable future expansion opportunities. There will also be a part of their strategic growth dedicated to concession retailing where a % of the sales will be paid to the retailer (the ideal scenario rather than rent) and the necessary man management and shop-fit investment made. Direct sales will be available in the UK and in Europe in the first year alongside the usual route to market using distribution channels. For perspective, at least 90 distributors and 2000 retailers have been secured to date. Working in collaboration with the brands whose product lines are able to adapt to our units – efforts will be made to target their customer base. EcoPrams’ manufacturers currently lead the baby transportation industry and exceed over $15m-$20m in revenue annually. We, therefore, anticipate a larger customer-base and followers, influencing our overall performance in the market-place and furthering the speed to market in becoming a globally recognised brand. With a competitive edge in a market estimated to be worth $121b, EcoPrams offer revolutionised developments. The British company is about to launch the first of its kind, EcoSwingi, a stroller offering credible outcomes such as eliminating the usage of plastic bags whilst easing frustrations of shopping with babies. Their Green Channel Patent protected recyclable detachable-storage unit at eye-level, upgrades shopping experiences. Securing baby's comfort while offering value to space-conscious parents is their smart blending of innovations; integrated swing-seat, delivering gentle safe rotations for the important balances of stimuli and entertainment. Improving baby's coordination, soothing-needs and for keeping baby-focused an interactive play solution.

 

Netmums, the biggest parenting brand with 8m users labels the product: Genius

 

As e-commerce channels increase in number, EcoPrams intends on manufacturing in China to ship worldwide, partnering with large internet retail, distribution-outlets and independent retailers.About to enter the manufacturing stage, they seek capital to cover both launching and marketing costs.

In the next 2 years, the company focuses to deliver revenue growth to investors who expect the brand to exceed projected turnovers. To subsequently disrupt a 100 billion dollar industry, the company is compelled to close large partnership deals across the continents.