Established London Bakery Brand With Strong Online Sales

Jack & Beyond is an established premium bakery and celebration cake business with a strong London-wide online operation, a recently opened 3,200 sq ft production and hospitality site in Battersea, and multiple revenue streams across ecommerce, retail, corporate orders and customer experiences.

The business has grown revenue significantly over recent years and is projected to generate approximately £840,000 turnover in FY2026/27, with online sales expected to exceed £500,000.

A substantial investment has already been made into the infrastructure, production capacity, brand, website, SEO and new flagship premises, creating a platform capable of supporting considerably greater revenue without equivalent further investment.

The founder is considering a sale solely due to a planned family relocation overseas.

Business overview

Founded in London in 2019, Jack & Beyond has developed into a recognised premium bakery brand specialising in celebration cakes, desserts and experiences.

The business operates across several complementary channels:

• Strong direct-to-consumer ecommerce business with London-wide delivery
• Celebration and bespoke cakes
• Corporate cakes, gifting and events
• Flagship café and production facility at Arch 64, Queen’s Circus, Battersea
• Customer experiences including Cake Tasting, Afternoon Tea and Cake Decorating Classes
• Delivery platform sales and walk-in retail

The business has developed a strong reputation for premium products, distinctive designs and cakes that are deliberately less sweet than many traditional alternatives.

Financial highlights

• FY2023/24 revenue: approximately £422,000
• FY2024/25 revenue: approximately £492,000
• FY2025/26 revenue: approximately £640,000
• FY2026/27 projected revenue: approximately £850,000
• Projected online/ecommerce revenue: £500,000
• Gross margin approximately 77%
• More than 1,850 customer reviews
• Average review score approximately 4.8/5

The recent financial history reflects significant investment into expansion, including refurbishment, increased staffing ahead of the new site opening and the development of the new Arch 64 facility.

The enlarged infrastructure is now substantially in place, with management forecasting improving profitability as the new operation matures.

Online business

The ecommerce operation is a particularly important part of the opportunity.

Jack & Beyond has invested heavily in its website, SEO, digital marketing and online customer acquisition infrastructure.

The business has approximately 12,000 email subscribers, strong organic search visibility and an established London-wide delivery operation.

Online sales currently represent a substantial proportion of turnover and provide an attractive route for further growth without requiring additional retail locations.

Arch 64 flagship site

The recently opened flagship location at Arch 64, Queen’s Circus, Battersea comprises approximately 3,200 sq ft.

The site combines:

• Central production kitchen
• Bakery and café
• Customer seating
• Events and experience space
• Storage and refrigeration
• Corporate/event production capacity

Approximately £120,000 has been invested into the site and fit-out, in addition to substantial investment elsewhere in the business.

The production infrastructure has been designed to support significantly greater sales volumes than the business currently generates.

Growth opportunities

There are several clear opportunities available to a new owner:

Online expansion
Further scaling of London-wide ecommerce and delivery sales.

Corporate sales
Expansion of recurring corporate cake, gifting and event orders.

Experiences
Growing Cake Tasting, Afternoon Tea, decorating classes and private events.

Arch 64 utilisation
Increasing café traffic, evening events, private hire and hospitality revenue.

Production capacity
The existing infrastructure provides capacity to support substantial further growth without requiring another major production facility.

Operations and management

The business employs an established front-of-house and production team.

The founder's current involvement is predominantly focused on business development and strategic direction rather than the day-to-day operation of the bakery.

Both front-of-house and back-of-house operations have established management responsibilities, providing a good platform for a new owner or investor.

Premises

The principal operation is located at:

Arch 64, Queen’s Circus, London SW8 4NE

Approximately 3,200 sq ft.

Current annual rent approximately £86,000, subject to contractual increases.

The occupational agreement runs until January 2032 with a tenant break option in January 2029, subject to the terms of the agreement.

Reason for sale

The founder and his family are planning to relocate overseas during 2027 following an exceptional career opportunity for his spouse.

The relocation is the reason the business is being offered for sale.

The founder is willing to provide an appropriate transition period to ensure a smooth handover and would be open to discussing limited ongoing advisory support if useful to the purchaser.

Sale structure

The seller's preference is for the acquisition of the business as a going concern.

Asking price: £595,000

Serious offers and appropriate transaction structures will be considered.

Further financial, operational and commercial information is available to qualified purchasers following initial discussions and a confidentiality agreement.