Leasehold Award Winning Fireplace Installation Retail Showroom Business North West For Sale

AJF Commercial Business Sales are delighted to bring to market this exceptionally well-established and highly profitable fireplace retail, design and professional installation business, which has been successfully trading for 40 years.

Built and developed under the ownership of the founding family, the business has established an outstanding reputation within the North West for its extensive product range, professional customer service, bespoke fireplace design and high-quality installation services.

The business represents an exciting opportunity for an entrepreneur, experienced trade operator or existing business looking to acquire a substantial and highly respected operation with significant scope for further growth.

The business is offered on a leasehold basis and represents a genuine turnkey acquisition, with an established customer base, experienced staff, impressive premises, strong supplier relationships, exclusive territorial distribution agreements and multiple income streams already firmly in place.

Showroom & Warehouse Facilities:

One of the major strengths of the business is the scale and quality of its trading premises.

The company occupies two substantial interconnected commercial units extending to approximately circa 6,000 sq ft, situated on a prominent and busy town centre industrial estate in the North West.

The premises provide an impressive destination showroom which attracts customers from across the surrounding area, including homeowners, property developers, interior designers and trade customers.

The main showroom has been professionally designed to showcase an exceptional range of fireplace and heating solutions, with more than 150 displays, including over 100 live fire installations.

This extensive live display offering provides a major advantage, allowing customers to experience the products in operation and compare different styles, heat outputs, flame effects and finishes before making what is often a significant investment in their home.

The showroom showcases an extensive range of products, from traditional cast-iron multi-fuel and wood-burning stoves through to modern gas fires, electric fires and contemporary heating solutions.

The business has also successfully developed a highly profitable bespoke media wall and feature wall installation division, capitalising on strong consumer demand for integrated entertainment and heating solutions.

Alongside the fireplaces themselves, the showroom displays a wide selection of premium surrounds and finishes, including solid stone, natural timber, marble and micro-marble options, giving customers the opportunity to create completely bespoke installations.

The business also benefits from additional product lines designed to maintain sales throughout the year, including premium outdoor heaters and high-end wood-fired pizza ovens.

Exclusive Brands & Territorial Protection:

A particularly valuable feature of the business is its established relationships with a number of prestigious UK and European heating manufacturers.

Over four decades, the company has secured exclusive brand distribution agreements and territorial selling rights across its trading area.

These agreements provide a significant competitive advantage, protecting the business from direct local competition on a number of premium product lines and helping the company attract customers specifically seeking these exclusive brands.

For a new owner, these established supplier relationships and territorial protections provide an excellent platform from which to continue and further develop the business.

Established Recurring Service & Maintenance Income:

The business is not reliant solely upon new fireplace and showroom sales.

A dedicated servicing and maintenance division provides an important source of recurring annual income, supported by an extensive historical customer database containing thousands of previous customers.

Services include annual gas fire servicing, flue inspections and certified safety checks.

This established customer database provides a valuable ongoing source of repeat business, while also creating opportunities to identify customers who may be considering upgrades, replacements or additional heating installations.

The company has also achieved significant industry recognition and holds Gazco Expert Retailer status, further strengthening its position within the market and providing customers with additional confidence when purchasing and installing heating products.

Premises:

The main building benefits from excellent roadside visibility, prominent corporate signage and a large dedicated customer car park directly to the front of the premises.

Internally, the ground floor provides a substantial and professionally presented showroom incorporating the extensive range of fireplace displays.

To the rear is a dedicated administration area incorporating an open-plan office and reception, with computers, printers, workstations, ergonomic seating, multi-line telephone facilities and card payment systems.

There is also a separate private manager’s office with extensive manufacturer literature and display samples for customer consultations.

Staff facilities include a well-equipped kitchen, separate staff/customer W/C and utility area.

A rear access point leads directly into the first warehouse, providing convenient stock handling and storage facilities, together with a substantial mezzanine floor for additional storage.

The first floor provides a further large showroom area displaying additional gas, wood-burning and electric stove installations. This provides considerable additional showroom capacity and allows different product categories and styles to be showcased effectively.

The upper floor also benefits from a W/C and separate secure stock storage room.

The second commercial unit operates primarily as the business’s installation and logistics depot, with extensive storage for flues, building materials, tools, scaffolding and other installation equipment.

A full-length mezzanine floor provides significant additional storage capacity and allows the business to purchase and hold stock efficiently.

N.B: A potential Freehold option could be made available. Discussions to take place with our client.

Experience Team & Flexible Installation Model:

The business is currently run by our client, who oversee strategic management, purchasing, supplier relationships and key customer matters.

Our client is supported by three experienced showroom employees, who undertake retail sales, customer enquiries, supplier communications and web-based booking administration.

The business has developed an efficient and flexible installation structure, utilising a trusted network of fully qualified Gas Safe registered and HETAS-certified subcontract installation teams.

This provides the business with considerable flexibility, allowing installation capacity to increase during the traditionally busy autumn and winter periods without the fixed payroll costs associated with maintaining a large in-house installation workforce.

This operating structure could also provide a new owner with considerable scope to expand turnover without necessarily requiring significant increases in fixed overheads.

Location:

The business occupies an excellent strategic position within the North West, with strong road connections to the M6, M65 and M61 motorway networks.

This allows the business to serve a substantial geographical area, including Lancashire, Greater Manchester and surrounding regions, while also making the showroom easily accessible to customers travelling specifically to view its extensive product range.

The location is therefore ideally suited to a destination showroom model, supported by both local repeat customers and customers travelling from further afield.

Strong Reputation & Established Customer Base:

With four decades of successful trading, the business has developed a substantial customer database and an excellent reputation for product quality, technical expertise and professional installation.

The combination of retail sales, bespoke design, installation work, servicing and maintenance provides multiple complementary income streams and reduces reliance upon any single area of the operation.

The existing infrastructure, supplier relationships, customer database, experienced workforce and established reputation mean that a purchaser can acquire a fully operational business and continue trading from day one.

Opening Hours:

The business currently operates:

Monday: 9.00am – 5.00pm

Tuesday: 9.00am – 5.00pm

Wednesday: 9.00am – 5.00pm

Thursday: 9.00am – 5.00pm

Friday: 9.00am – 5.00pm

Saturday: 10.00am – 4.00pm

Sunday: Closed

Financial Information:

The business is exceptionally profitable, with full trading accounts and profit and loss information available to suitably qualified prospective purchasers following an initial confidential introduction.

Detailed financial information will be released strictly upon request and subject to completion of an appropriate Non-Disclosure Agreement (NDA) and formal viewing arrangements.

Reason For Sale:

After four decades of successfully developing the business into a highly respected and profitable market-leading operation, our client has made the decision to sell in order to spend more time with their family.

The sale therefore represents an excellent opportunity for a new owner to acquire a well-established business with significant existing infrastructure and an enviable position within its market.

Summary:

This is a rare opportunity to acquire a 40 year established fireplace, home heating, retail and installation business operating from substantial approximately circa 6,000 sq ft premises.

The combination of an impressive destination showroom, more than 150 displays, over 100 live fire installations, exclusive territorial brand agreements, a substantial recurring servicing division, extensive customer database, experienced staff and a flexible subcontract installation model creates a particularly attractive acquisition opportunity.

The business would be ideally suited to an experienced fireplace, heating, building or home improvement operator seeking to expand, or an ambitious entrepreneur looking to acquire a highly established business with strong foundations and multiple opportunities for future growth.

The current owner is happy to provide a handover period to the successful purchaser, ensuring a smooth transition and sharing their extensive knowledge of the business, suppliers, systems and customer base.

Under no circumstances should the business, staff or premises be approached directly.

All enquiries and viewing arrangements must be handled exclusively through AJF Commercial Business Sales.

Further information is available to qualified purchasers following an initial confidential enquiry.

Contact Details:

If you would like to contact us to discuss the business in further detail or to arrange a viewing, you can by the following methods:

Telephone – 01204 325 101

Email – [email protected]

Website – www.ajfcommercial.co.uk

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