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Men's Underwear E-Commerce Brand for Sale with Strong LGBT Community Ties, Relocatable

Relocatable

CONFIDENTIAL

  • Asking Price: £20,000 (Stock at valuation)
  • Turnover: On request
  • Profit: On request

Key Features

  • E-commerce business model
  • Established trading history
  • Exceptional customer service
  • Strong year-round trading performance

Business Details

Profitable Premium Men's Underwear E Commerce Brand for Sale Specialist LGBT and Market Positioning,

Asking Price: £20,000 plus stock (stock circa £15,000) Cash-free, debt-free basis

 

Reason for Sale: Other professional commitments

 

Business Highlights:

  • Established and trading since 2020
  • Profitable e-commerce business
  • Strong and distinctive premium brand positioning
  • Particularly established following within the LGBT community
  • Approximately 14,500 Instagram followers
  • Approximately 9,000 email subscribers
  • All-time returning customer rate of approximately 27.65%
  • Strong independent customer feedback
  • Established direct-to-consumer e-commerce infrastructure
  • Shopify-based online store
  • Established product ranges and creative assets
  • Established overseas manufacturing relationship
  • Existing wholesale relationship with historical orders of approximately £15,000
  • Historically strong gross margins
  • No employees
  • No commercial premises required
  • Low-overhead and fully relocatable operation
  • Considerable untapped digital marketing potential
  • Vendors are willing to provide an extensive handover and continuing support
  • Vendors prepared to enter into appropriate non-compete arrangements

 

 

Executive Summary

An excellent opportunity has arisen to acquire an established, profitable and distinctive UK direct-to-consumer men's underwear brand specialising in premium, design-led underwear and complementary products.

Established in 2020, the business has developed a recognisable identity, product collections, a loyal customer base and particularly strong recognition within the LGBT market. Its product range includes briefs, boxers, and jockstraps, as well as complementary lines such as socks and harnesses.

The business has largely been operated as a secondary venture by its current owners. Limited time and reduced marketing activity have constrained recent sales; however, the company remains profitable, maintains comparatively low operating costs and has established stock, infrastructure, customers, suppliers and digital marketing assets already in place.

For an acquirer with greater time, marketing expertise or an existing fashion/e-commerce platform, the business offers an attractive opportunity to acquire a ready-to-operate brand rather than build one from the ground up.

 

Business Profile:

The business is an independent UK men's underwear brand created to provide customers with a combination of premium quality, strong design, comfort, confidence and inclusive brand positioning.

Its founders identified a gap between the highly visual branding used by some specialist underwear businesses and the actual quality and comfort of the products being offered.

The resulting proposition was built around delivering both.

Product quality and customer experience have subsequently contributed to strong repeat purchasing and an established base of loyal customers.

The brand operates predominantly through its own direct-to-consumer e-commerce platform and has developed a substantial audience through social media and email marketing.

A number of professionally developed collections are already established, providing a purchaser with the foundations from which additional designs, seasonal collections and complementary products can be launched.

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Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.

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Stay Safe

Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.

Stay Safe

Don't share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.

Stay Safe

The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.

Stay Safe

Send a test amount before you consider handing over a large number of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.

Stay Safe

Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.

Stay Safe

Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.

Stay Safe

Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.

Stay Safe

Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.

Stay Safe

Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.

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The data showed regarding this advert 'Profitable Premium Men's Underwear E Commerce Brand for Sale Specialist LGBT and Market Positioning, - ECA-040 / Rightbiz' comprises as a business advertisement. Rightbiz Ltd makes no warranty as to the accuracy or to the completeness of the advertisement or any linked or any associated information provided. In no event shall Rightbiz Ltd be liable for any damages or loss whatsoever including special, indirect, consequential, incidental or punitive damages for loss of profits and revenue, arising out of or connected with this website or to the use, reliance upon or performance of any information contained in or accessed from this website.