Premium Central London Barber Business & Brand – St James's Park

Premium Central London Barber Business & Brand – St James’s Park

Asking Price: £190,000

An exceptional opportunity to acquire Nobleman Barber & Co., an established and profitable premium barbering business and brand in a prime St James’s Park location in Central London.

The business has grown from approximately £700–£800 per week to around £3,000 per week in just 15 months, despite operating significantly below its full capacity. The Nobleman brand itself was launched approximately nine months ago following a complete rebrand and repositioning of the business.

The sale includes the established trading business, Nobleman brand and recently developed product line, approximately £100,000 invested in the fit-out, an established customer database, strong digital presence, product stock and the benefit of a long commercial lease running until 31 August 2033.

The business is profitable and has substantial scope for further growth. The genuine reason for sale is the owner’s recurring health issues, which mean he is no longer able to give the business the time and commitment required to realise its full potential.

Prime St James’s Park Location

The business occupies an excellent position within Orchard Place, St James’s Park, in the heart of Central London.

The development has changed considerably since we took over the premises. At that time, a substantial proportion of the complex was still vacant. It is now fully established, with strong footfall throughout the working day and at weekends.

Nobleman trades alongside a collection of busy and established food and hospitality operators, including Farmer J, Coyo Taco & Bar, SushiDog, Nostos Coffee and Acai Berry, among others, helping create an increasingly active destination around the business.

The wider St James’s and Westminster catchment provides an unusually attractive customer mix, including professionals, government and public-sector employees, major private businesses and offices, hotels, tourists, local residents and passing trade.

Importantly, much of the improvement in the surrounding development has taken place after Nobleman established itself. An incoming owner therefore acquires an established business at a point when the surrounding commercial environment and footfall are considerably stronger than when the business was launched.

Approximately 80 m² of High-Quality Premises

The premises extend to approximately 80 m² / 860 sq ft and benefit from extensive glazing, large windows, excellent natural light and strong visibility within the development.

The layout comprises:

• Approximately 57 m² main salon
• Four fully fitted barbering stations
• Approximately 6 m² private treatment room
• Dedicated laundry facilities
• Kitchenette
• WC
• Storage and supporting operational areas

Approximately £100,000 has been invested in fitting out and developing the premises.

The size and layout offer considerably more capacity than is currently being utilised and provide scope to develop additional barbering, grooming, beauty and treatment services without requiring another location.

Established Business With Significant Spare Capacity

Current turnover is approximately £3,000 per week, equivalent to around £156,000 annualised, with an average customer spend of approximately £38.

Importantly, this is currently being generated with only two barbers, despite the premises having four barbering stations.

The current turnover also includes no meaningful retail product sales, leaving an additional revenue stream that has yet to be properly exploited.

The business trades seven days per week:

Monday–Friday: 8:30am–7:00pm
Saturday: 10:00am–6:00pm
Sunday: 10:00am–5:00pm

There is therefore substantial opportunity to increase turnover through greater utilisation of the existing premises rather than relying on opening additional locations.

Strong Reputation & Established Customer Base

Nobleman has developed an excellent local reputation and currently holds a 4.9-star Google rating from more than 214 reviews, with the number of reviews continuing to grow.

The business has an established database of approximately 700 customers, providing an immediate audience for repeat bookings, customer reactivation, product sales and additional services.

The location also benefits from a continuous flow of potential new customers through the surrounding offices, government institutions, hospitality businesses and Central London tourist market.

Strong Digital Presence & Proven Online Bookings

Considerable investment has already been made in Nobleman’s website, search presence and booking infrastructure.

The company's own website currently attracts approximately 600–700 visitors per month and generated 69 direct bookings in the most recent 30-day period.

Together with six bookings through Treatwell, online bookings generated approximately £3,180 in the last 30 days.

This has been achieved without fully exploiting third-party booking marketplaces.

A complete Fresha profile and service menu has already been prepared but has never been activated, providing an incoming owner with an additional ready-to-launch acquisition channel.

Treatwell is also established, although it has not been a major source of bookings to date.

The website, customer database, booking infrastructure, reviews and digital presence give an incoming operator a significant head start compared with establishing and marketing a new barbering business from scratch.

Nobleman Product Line Included

The sale includes the recently developed Nobleman product line and associated brand assets.

Approximately £2,500 of product inventory at cost is included in the sale, with an intended retail value of approximately £10,000.

Crucially, the current £3,000 weekly turnover and approximately £38 average transaction value have been achieved without meaningful product sales.

This provides the incoming owner with an additional opportunity to develop in-store retail sales, increase average customer spend and potentially develop online product sales through the established Nobleman website and brand.

Lease & Company Structure

The premises benefit from a commercial lease running until 31 August 2033.

The transaction is intended to be structured through the acquisition of 100% of the shares of the existing leaseholding company, together with the Nobleman Barber & Co. operating business, brand and associated assets.

The company will be delivered with agreed pre-completion trading debts and liabilities settled by the seller.

A £12,000 landlord deposit is held in connection with the premises and will remain with the leaseholding structure following completion.

Full company, lease and financial documentation will be made available to serious buyers as part of the due-diligence process.

Significant Growth Potential

Although already established and profitable, a substantial proportion of the business’s capacity remains unused.

An incoming owner has several clear opportunities to grow the operation, including:

• Increasing utilisation of the existing two barbers
• Expanding from two to four active barbering chairs
• Activating the completed Fresha profile
• Scaling the existing website and digital marketing
• Increasing repeat bookings from the approximately 700-customer database
• Launching and actively promoting Nobleman retail products
• Developing online product sales
• Expanding manicure, pedicure, waxing and grooming services
• Making greater use of the dedicated treatment room
• Increasing the current £38 average customer spend
• Further capitalising on tourist and weekend trade

Particularly Attractive to Owner-Operators

We believe Nobleman would be particularly attractive to two experienced barbers or business partners looking to own and operate a premium Central London business.

For working owner-operators, the opportunity is particularly compelling: the business already supports approximately £3,000 of weekly turnover with two barbers, while the premises have four-chair capacity plus a separate treatment room.

Working owners would have the opportunity to retain the economics of their own productive barbering work while simultaneously developing the profitability and value of the wider business.

Genuine Reason for Sale

This is a genuine health-related sale rather than a business-performance-related sale.

The owner has experienced recurring health issues which have increasingly limited his ability to work consistently and dedicate the time required to continue developing the business.

Despite these limitations, the business has been transformed from a recently closed barber shop generating approximately £700–£800 per week into an established, profitable operation generating around £3,000 per week in approximately 15 months.

Having completed much of the difficult establishment work, the owners have made the decision to sell rather than continue operating a business they are unable to give the attention its potential deserves.

What the £190,000 Acquisition Includes

The purchaser will be acquiring an established Central London operation comprising:

• Nobleman Barber & Co. brand and goodwill
• Existing profitable trading business
• Leaseholding company
• Commercial lease to 31 August 2033
• Approximately £100,000 invested fit-out
• Approximately 80 m² / 860 sq ft premises
• Four-station barbering salon
• Separate treatment room
• £12,000 landlord deposit
• Nobleman product line and associated brand assets
• Approximately £2,500 product stock at cost / £10,000 intended retail value
• Approximately 700-customer database
• Established website and digital presence
• 4.9 Google rating with 214 reviews
• Treatwell presence
• Completed Fresha setup ready for activation
• Existing fixtures, fittings and operational infrastructure

At £190,000, this represents an opportunity to acquire significantly more than the fixtures and goodwill of a conventional barber shop.

The expensive and difficult establishment phase has already been completed, the business has demonstrated substantial revenue growth and the surrounding development has matured considerably — while much of the premises’ commercial capacity remains unused.

Serious enquiries only. Full financial, lease and supporting business information will be made available to qualified buyers following an initial discussion.