Bridalware Shop

Key Features:

• Established Family Business Since 1993
• Award-Winning Bridal Boutique
• Arround 800 Brides Served Each Year
• Prime Historic Norwich Location
• Beautiful Period Boutique Premises
• Luxury Private Bridal Suites
• Leading Designer Bridal Collections
• Professional Alterations Service
• Outstanding Reputation For Service
• Strong Online Prescence & Following

BRIDALWARE SHOP NORWICH CITY CENTRE, NORFOLK Established in 1993, Prima Donna Bridal is an independent, family-run bridal boutique that has spent more than three decades helping brides find the dress for one of the most important days of their lives. Located in the heart of historic Norwich, the business has built an outstanding reputation for combining designer bridal collections with warm, personal service, creating memorable experiences that extend far beyond the purchase of a wedding dress.

The boutique offers bridal gowns, bridesmaid dresses, prom wear, evening wear and bridal accessories, supported by professional alterations and dedicated styling appointments. Serving approximately 800 brides each year, the business has become one of East Anglia's best-known bridal retailers, presenting an exceptional opportunity to acquire a respected and well-established brand with an enviable reputation and a distinctive market position.


BUSINESS:

Prima Donna Bridal has developed its reputation by placing the customer experience at the centre of every appointment. From the moment customers arrive, the focus is on providing a relaxed, welcoming environment where they receive individual attention, expert styling advice and dedicated one-to-one consultations. The business has created an atmosphere where every bride feels celebrated, making the journey to finding the perfect dress as memorable as the wedding day itself.

The business offers an extensive collection of designer wedding gowns across a wide range of styles, together with bridesmaid dresses, prom wear, occasion wear and bridal accessories. Professional alterations, dress preparation and finishing services ensure customers continue to receive expert care throughout their journey, from initial appointment through to collection and cleaning following the big day.

Appointments are available for bridal, bridesmaid, prom and VIP consultations, with private fitting areas designed to provide comfort and privacy for brides and their families. The business also benefits from a substantial sample sale collection, offering designer gowns at reduced prices and broadening its appeal across a range of customer budgets.

Over more than 30 years, Prima Donna Bridal has established itself as a trusted destination for brides across the region. Its award-winning reputation, experienced team, family-run values and commitment to personal service have resulted in consistently positive customer feedback, with many clients praising the knowledgeable staff, relaxed atmosphere and attention to detail that define the business.


PREMISES:

The business occupies an impressive architect-designed period property in Timber Hill, in the heart of historic Norwich, one of the city's most attractive pedestrianised shopping streets. The boutique enjoys a highly distinctive setting overlooking nearby churches, with natural light throughout the building and an environment that complements the significance of choosing a wedding dress. The prominent glazed frontage provides excellent visibility and creates striking window displays that attract passing customers.

The accommodation is arranged over multiple floors, each dedicated to enhancing the customer experience. The spacious ground floor showroom features elegant displays, changing rooms, designer lighting, air conditioning and a welcoming reception area. The first floor provides a private bridal suite with generous fitting rooms and consultation space, while the top floor offers an exclusive bridal party suite with Juliet balconies, comfortable seating, drinks area and views across Norwich's historic churches, creating an ideal setting for VIP appointments and family celebrations.

The basement provides a dedicated alterations and dress preparation department incorporating alteration stations, pressing equipment, steaming facilities and extensive storage, supporting the business's comprehensive aftercare service. Throughout, the premises are presented to an exceptionally high standard, combining architectural character with luxury finishes that reinforce the boutique's premium positioning.


KEY INFORMATION:

AGENTS NOTE: This is a business for sale as a going concern, not an empty premises for sale or let.

CONFIDENTIAL INFORMATION: In order to release further information on the business – such as the accounts, we require you to complete a short online non-disclosure form. Please contact our office and we will provide full instructions and assist where required.

REFERENCE NUMBER: W37129E.

OPENING HOURS: Monday, Tuesday, Thursday, Friday, Saturday and Sunday, 10:00am to 5:00pm. Closed on Wednesday.

TENURE: Leasehold. 9 years of a 20 year lease are left to run and the existing lease will transfer to purchaser as part of the sale (correct at the time of listing).

The purchaser will be responsible for the landlords costs and fees in connection with the assignment of/or the grant of a new lease.

RENT PAYABLE: £39,000 per annum.

RATES PAYABLE: £8,212 for 2026/2027.

This information has been provided to us by the vendor and any interested party is advised to enquire of the local authority to check the position with regards to business rates that will apply to a new owner.

STAFF: 1 full-time and 2 part-time members of staff. Correct at the time of listing.

EPC: The Energy Performance Certificate shows a rating of 'B/29', full document available on request.

PRICE: £99,950 PLUS STOCK AT VALUATION.

Comprising the leasehold interest, business goodwill, fixtures, fittings, and equipment. Stock to be purchased separately at valuation upon completion. Business offered for sale as a going concern and not as a vacant premises.

VIEWING: Viewing is strictly by appointment only. Please contact us at your earliest convenience to schedule a time that suits you.

FINANCE: If you require assistance with business financing or commercial mortgages (subject to eligibility), we may be able to help. Let us know if you would like our support, and we will gladly put you in touch with our recommended whole-of-market broker.

BUSINESS TO SELL: Thinking of selling your business? That's our specialty. If you're curious about its value, we offer a free, confidential valuation service. Simply pick the day and time that work best for you, and we will provide an honest, professional assessment. Feel free to get in touch with our office at your convenience to book an appointment.

PREMIER MARKETING: We are passionate about showcasing each business in a way that truly stands out. Our listings include high-quality property details and comprehensive information across all major online platforms, as well as our own website. If you want your business to shine, call us to arrange a complimentary valuation.


DISCLAIMER:

1. MONEY LAUNDERING REGULATIONS: Prospective buyers will be required to provide identification documentation and proof of funding during the purchasing process. Cooperation is appreciated to ensure the sale proceeds without unnecessary delays.

2. PARTICULARS: While we strive to ensure all information is accurate and reliable, it serves as a general guide only. Should any particular details be of special importance, please contact us so we can verify the information before you travel to view.

3. MEASUREMENTS: Provided room sizes are approximate and intended solely for general guidance. Prospective buyers are advised to independently verify all measurements to ensure accuracy.

4. SERVICES: Please note we have not tested the services or any of the equipment or appliances.

VIEWING STRICTLY BY PRIOR APPOINTMENT THROUGH THE SELLING AGENTS EVERETT MASSON AND FURBY 01603 662662.