Award Winning Guided Tour Business

Specialising in expertly curated private and group tours, the business showcases the very best of Wales, from breathtaking coastlines and historic castles to dramatic mountain landscapes, hidden gems and rich Welsh heritage. With an outstanding reputation and a professionally developed website, the business attracts both UK and international visitors seeking authentic, high-quality experiences.

A major strength of the business is its portfolio of well-established commercial relationships. Alongside its successful direct booking channel, Roam Wales has secured valuable partnerships with leading global travel platforms including Viator, Tripadvisor, GetYourGuide, Airbnb Experiences and Civitatis—providing multiple revenue streams and extensive international exposure. These relationships have been built over many years and represent a significant competitive advantage that would be difficult for a new operator to replicate.

The business also benefits from a strategic relationship with Visit Wales, further strengthening its reputation and visibility within the tourism sector. The Roam Wales brand is well established and trademarked, giving the purchaser a recognised identity with strong market credibility.

To maximise customer satisfaction and revenue during busy trading periods, the business has developed a network of trusted supply partners who provide additional capacity when required. These established relationships enable the business to fulfil higher booking volumes while maintaining excellent service standards and creating further sales opportunities throughout the year.

Trading has been exceptionally strong in 2026, with June through to September fully booked and particularly high demand for private tours throughout the season.

Having been successfully operated at the current owner's preferred pace, there remains significant potential for growth through additional tours, expanded marketing activity, corporate bookings, international partnerships and further development of online travel channels.

This is a genuine retirement sale, and a comprehensive handover period is available to ensure a smooth transition for the new owner.



Location

The day-to-day operations are carried out in the Cardiff area, close to the Welsh capital. However, the company's registered office is located approximately 10 miles away, as this is more convenient for the management team.

The business provides guided tours with collection from convenient departure points in Cardiff, serving visitors from across the UK and overseas.



Premises
This is a business-only opportunity with no property included, providing low overheads and complete operational flexibility. The sale includes a professionally developed website, recognised trademarked branding and an established online presence, allowing the business to be operated from virtually any location.



Tenure
Business only. 



Hours
Trading hours are owner-set, offering excellent flexibility to suit demand and lifestyle.



Staff
Currently owner-operated with support utilised as required, alongside established and trusted supply partners who assist with additional capacity during peak trading periods.



Financial Profile
We are advised that the business generated a turnover of £74,028 for the year ending 2026.