An Exceptionally Well Established Florist with Strong Reputation and Goodwill

An excellent opportunity to acquire a long-established florist which has been successfully trading for over 28 years and has developed an enviable reputation within the local area. The business benefits from a loyal and longstanding customer base, strong levels of repeat trade and significant goodwill built up over many years of operation. The florist undertakes a substantial amount of wedding, funeral and bespoke floral work, whilst also servicing a number of commercial accounts, providing a diverse and resilient income stream. The business has established an excellent online reputation, reflected in its 4.7-star Google rating and outstanding 99.1% positive customer satisfaction score through Direct2Florist. The business enjoys a wide catchment area, serving customers from Peacehaven through to Eastbourne, and benefits from very limited direct competition across much of this stretch of coastline. As a result, it has become a well-recognised destination for both retail and contract floral work throughout the region. Occupying a prominent trading position on a busy high street with convenient on-street parking and nearby public car parks, the business is well placed to continue its successful trading history. This represents an excellent opportunity to acquire a highly regarded and profitable florist with a proven track record and considerable scope for continued success.

THE PREMISES: The business occupies a highly visible trading position on a busy main road within Seaford, just a short walk from the mainline railway station and several public car parks, providing excellent accessibility for customers. Presented in good order throughout, the premises comprise a spacious and well-appointed retail area displaying a wide selection of fresh flowers, plants, gifts and greeting cards. To the rear of the shop is a serve-over counter which also serves as the main preparation area for customer orders and floral arrangements. Further accommodation includes staff toilet facilities, kitchenette and a substantial stockroom, providing ample storage for completed wedding and funeral work, together with additional stock and display accessories. With bin storage available in the yard at the rear. The premises is also fitted with air conditioning in the main retail space.  The business is being offered for sale with a short-wheelbase Ford Transit van, which is utilised for the delivery side of the operation and forms an integral part of the business.

TURNOVER:  The business is owner-operated, with both vendors working full-time. One owner acts as the lead florist, while the other manages deliveries, supported by a part-time florist. Trading hours are Monday to Friday from 8:30am to 4:00pm and Saturday from 8:30am to 1:00pm. The business generates an average weekly turnover of just over £4,400, with customers typically spending between £15 and £40 per visit. In addition to its regular retail trade, the business caters for approximately 48 weddings per year, along with numerous funeral and bespoke floral orders, providing a strong and diverse revenue stream. The business also benefits from an established relationship with Direct2Florist, generating additional online orders and extending its reach beyond the local area. Furthermore, the florist has developed strong relationships with a number of local businesses, who place regular orders and contribute to the business’s repeat trade and loyal customer base.

GENERAL REMARKS: Well-established florist with an excellent reputation and strong goodwill, benefiting from a loyal customer base and repeat business. The business undertakes a high volume of weddings, funerals, and bespoke floral arrangements, generating consistent year-round trade. Situated in a prominent position on a busy high street with convenient on-street parking and nearby public car parks, this is a fantastic opportunity to acquire a respected and profitable business.

TENURE: The premises is held on a full repairing and insuring lease at a current rental of £17,500 per annum. The next rent review is June 2026 and the lease has 5 years remaining. 

RATES: The premises receive the benefit of the small business rate relief, and rates payable are currently £515 per month. The rateable value for the property is £16,250 per annum. Prospective occupiers should make their own enquiries to verify the same. 

PRICE: We are instructed to quote for the valuable lease, equipment, trade fixtures, fittings and chattels £75,000 SAV 

LEGAL FEES:  Each party to be responsible for their own legal costs. 

VIEWING: On no account should any approach be made to the Manager or the staff without a prior appointment through the vendor’s agents, Watkins Commercial, Telephone: 01273 709090.  

ENERGY PERFORMANCE CERTIFICATE:  Our clients are currently in the process of obtaining an EPC. 

DISCLAIMER: Neither the Vendor nor the Agent gives or implies any warranty that the premises are fit for any particular use or that they comply with any relevant regulation or statutory requirement.

The agents have not tested any apparatus, equipment, fittings or services so cannot verify that they are in working order.  The buyer is advised to obtain verification from their solicitor or surveyor before proceeding with the purchase.

VAT: All prices and rents are quoted exclusive of VAT.  Any intending purchasers or lessees must satisfy themselves independently as to the incidence of VAT in respect of any transaction.

MORTGAGE  & FINANCIAL PLANNING: We shall be pleased to assist any purchaser in arranging finance to acquire this business or any other business you may be considering subject to status.  

Prop. Ref: 6949M

These particulars are believed to be correct but their accuracy is not guaranteed and they do not form any part of any contract 

APPLICANTS CONFIDENTIALITY AGREEMENT

I understand and agree that any information regarding any business supplied to by Watkins Commercial will be kept strictly confidential.  I also undertake that I will: 

i) View businesses registered with Watkins Commercial by appointment only.

ii) Not contact any owner, staff, suppliers, competitors or customers of any business 

registered with Watkins Commercial

iii) Not pass on any information supplied by Watkins Commercial to any third party other than professional advisor et. Bank, solicitor, surveyor accountant, etc. 

iv) Submit any offers direct to Watkins Commercial with whom I will conduct all negotiations

v) Be liable for any commission which would have been due to Watkins Commercial should I be party to negotiations or actions which seek to preclude, or are contrary to the interest of Watkins Commercial