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GO5009 / Rightbiz
MODERN DESSERT & CONFECTIONERY BUSINESS
THE SWEETEST THING offers the opportunity to acquire a modern and highly recognisable dessert and confectionery business located in Wirral. The business benefits from a stylish premises, strong local reputation, substantial social media following, loyal customer base, affordable lease terms, and excellent future growth potential.
OIRO £49,950 SAV
THE SWEETEST THING
285 Woodchurch Road, Wirral, CH42 9LE
BUSINESS OVERVIEW
THE SWEETEST THING presents an opportunity to acquire a modern and well-branded dessert and confectionery business positioned within a busy and well-populated area of Wirral.
Established in July 2023, with first trading commencing on 1st September 2023, the business has quickly developed a strong local reputation and an impressive online following across Facebook, TikTok and Instagram. The business specialises in desserts, confectionery products, sweet treats, takeaway refreshments and customer-led social media marketing.
The business benefits from attractive branding, a modern store fit-out, strong digital visibility and a loyal customer base. Despite only being established for a relatively short period, it has already created a highly recognisable local brand with strong engagement and repeat customer appeal.
A key strength of the business is its social media presence, with a substantial following across multiple platforms helping drive customer awareness, repeat trade and future growth potential.
The owner is now offering the business for sale due to non-related business interests.
LOCATION
THE SWEETEST THING occupies a prominent trading position on Woodchurch Road in Wirral, within a busy residential and commercial area.
The surrounding location benefits from a strong local catchment, nearby housing, schools, local businesses and passing traffic. The premises are easily accessible via major local road links and public transport routes, helping generate regular customer trade throughout the week.
The business is well positioned to serve both local residents and passing customers, while its strong online presence extends its reach beyond the immediate trading location.
BUSINESS OPPORTUNITY
The business offers excellent future growth potential for an incoming purchaser and would suit an owner-operator, family-run business, existing dessert operator, or buyer seeking a modern and scalable retail concept.
Potential opportunities include:
· Expansion onto additional delivery platforms
· Increased evening and weekend trading
· Product diversification and seasonal ranges
· Franchise or second-site expansion opportunities
· Corporate and event catering packages
· Further TikTok and influencer-led marketing campaigns
· Enhanced online ordering and delivery integration
· Development of branded merchandise and packaged products
· Increased local advertising and community partnerships
The business has already built significant brand awareness and customer engagement, providing an excellent platform for future scaling.
TENURE & TERMS
Tenure: Leasehold
Lease Expiry: September 2027
Lease Extension: The lease is reportedly extendable, subject to landlord agreement
Rent: Approximately £600 per calendar month
The current rent level is considered highly reasonable and provides an incoming purchaser with a manageable and low-overhead operating base.
STAFFING
The business currently operates with five staff members in place.
The owner presently acts as manager within the business, meaning there may be opportunities for an incoming owner-operator to streamline operations, reduce management reliance or restructure staffing depending on their experience and intended involvement.
The business would suit either:
· An owner-operator seeking a hands-on trading opportunity
· A family-run operation
· An existing dessert or confectionery operator
· A buyer seeking a business with strong branding and growth potential
FIXTURES, FITTINGS & DIGITAL ASSETS
The sale is expected to include the fixtures, fittings and operational equipment required for ongoing trade, including:
· Dessert preparation equipment
· Refrigeration and storage equipment
· Counter and service areas
· Kitchen and food preparation facilities
· General shop fixtures and fittings
· EPOS systems and operational infrastructure
Approximate asset values include:
· Equipment: Approximately £9,000
· Fixtures & fittings: Approximately £4,000
In addition to the physical assets, the business benefits from substantial digital brand value, including:
· Approximately 25,500 Facebook followers
· Approximately 12,900 TikTok followers
· Approximately 5,880 Instagram followers
This strong online following represents a significant intangible asset and provides an incoming purchaser with an established marketing platform from day one.
MARKETING & DIGITAL PRESENCE
The business has developed an excellent digital presence and strong customer engagement through social media marketing and online branding.
The business website is:
https://thesweetestthingwirral.co.uk/
Marketing currently benefits from:
· Facebook engagement and advertising
· TikTok video content and organic reach
· Instagram brand promotion
· Repeat customer referrals
· Local reputation and word-of-mouth trade
The business has established a particularly strong social media profile for a business of its size and trading history, which provides valuable long-term growth opportunities.
There remains further scope to increase turnover through enhanced paid advertising, influencer partnerships, improved online ordering, local collaborations and expanded delivery integration.
FINANCIAL INFORMATION
The business currently generates:
Annual Turnover: Approximately £161,400
Reported Net Profit: Approximately £5,000
The reported net profit does not fully reflect the underlying potential of the business, as the owner advises that significant sums have been reinvested into the premises and operations during the trading period.
Additional adjustments include:
· Approximately £18,000 in add-backs
· Approximately £25,000 invested into store renovations and fit-out improvements funded directly from business profits
Following normalisation of these one-off costs and owner-related adjustments, the business demonstrates a stronger underlying earning position than the headline reported net profit initially suggests.
An incoming operator may be able to further improve profitability through:
· Increased owner involvement
· Greater use of delivery platforms
· Improved operating efficiencies
· Expanded menu and product range
· Increased evening and weekend trade
· Continued social media-led marketing
WHY THIS BUSINESS STANDS OUT
· Strong and recognisable local brand
· Substantial social media following
· Modern and recently improved premises
· Affordable rent of approximately £600 per month
· Established trading position in Wirral
· Strong turnover for the age of the business
· Loyal customer base and repeat trade
· Attractive branding and customer appeal
· Valuable digital marketing presence
· Fixtures, fittings and equipment included
· Scope for delivery expansion
· Potential for second-site or franchise growth
The business represents a genuine turnkey opportunity for an incoming buyer seeking a modern dessert and confectionery business with strong branding, established customer engagement and clear growth potential.
RECOMMENDED ASKING PRICE
OFFERS IN THE REGION OF £49,950
PLUS STOCK AT VALUATION (SAV)
The asking price reflects the strength of the brand, significant social media following, modern fit-out, recent investment into the premises, established customer base, turnover performance and long-term growth potential.
NEXT STEPS
All enquiries are strictly confidential, and viewings will be arranged by appointment only.
Goodwins Business Brokers
1 Phoenix Riverside, Sheffield Road, Rotherham, S60 1FL
Tel: 0330 236 7030
Email: [email protected]
Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.
Do not share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.
The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.
Send a test amount before you consider handing over a large amount of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.
Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.
Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.
Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.
Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.
Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.
Be safe, use a Rightbiz Solicitor
Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.
Don't share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.
The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.
Send a test amount before you consider handing over a large number of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.
Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.
Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.
Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.
Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.
Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.
Be safe, use a Rightbiz Solicitor
Get Solicitor
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