ESTABLISHED INDOOR SOFT PLAY CENTRE & CAFÉ

PLAY BASE DOVER
ESTABLISHED INDOOR SOFT PLAY CENTRE & CAFÉ BUSINESS – DOVER, KENT

OFFERS INVITED IN THE REGION OF £25,000

Business Reference: GO4959

OVERVIEW

PLAY BASE DOVER offers the opportunity to acquire an established indoor soft play centre and café business operating from a prominent town centre location in Dover, Kent.

The business has traded successfully for approximately four years and has developed a strong local reputation as a family-focused entertainment venue offering soft play facilities, birthday parties, café services, and private events.

The business benefits from multiple established revenue streams, fitted operational premises, a loyal local customer base, and significant future growth potential through expanded marketing, increased events activity, and enhanced utilisation of the existing facilities.

Play Base Dover provides a genuine turnkey opportunity for an incoming purchaser seeking an established leisure and hospitality business with infrastructure already in place.

Current revenue streams include:

Soft play admissions
Children’s birthday parties
Private events and venue hire
Café and refreshments
Seasonal and themed events
Group bookings
Key strengths of the business include:

Established indoor soft play centre
Strong local reputation
Multiple income streams
Fully fitted operational premises
Café and seating facilities
Birthday party infrastructure
Repeat customer base
Low occupancy overheads
Town centre location
Significant future growth potential
Immediate continuation opportunity
Turnkey operational setup
The business would suit owner-operators, family entertainment operators, café operators, hospitality buyers, investors, or existing leisure businesses seeking expansion.

LOCATION

The business operates from:

3 Biggin Street
Units 11–16
Dover
Kent
CT16 1BD

The premises occupy a prominent trading position within Dover town centre and benefit from excellent visibility, surrounding residential catchment areas, nearby retailers, and strong accessibility.

Dover remains a busy and established coastal town with a strong local population and regular visitor traffic throughout the year, helping support consistent demand for family entertainment and leisure-based businesses.

The location benefits from nearby parking facilities, pedestrian footfall, strong accessibility, and excellent visibility within the local area.

BUSINESS OPERATIONS

PLAY BASE DOVER currently operates as a multi-income family entertainment venue centred around indoor soft play and children’s activities.

The business has developed a loyal local customer base through repeat trade, birthday parties, school holiday activity sessions, and café usage.

The venue is fully operational and fitted for immediate continuation, providing a genuine turnkey opportunity for an incoming owner.

The current operational setup includes:

Indoor soft play facilities
Café and refreshments area
Seating and party areas
Children’s birthday party hosting
Seasonal and themed events
Private hire opportunities
The business currently operates with four members of staff, including one regular part-time employee and additional flexible zero-hour team members, providing operational flexibility and manageable staffing overheads.

FIXTURES, FITTINGS & ASSETS

The business is being sold inclusive of goodwill, fixtures, fittings, equipment, and operational infrastructure required for immediate continuation.

Included assets comprise:

Indoor soft play equipment
Café fixtures and fittings
Seating areas and furniture
Party facilities and equipment
Kitchen and catering equipment
Point of sale systems
General operational equipment
Fixtures and fittings throughout
The existing setup represents a significant advantage to an incoming purchaser due to the high cost associated with sourcing, fitting, and installing leisure and hospitality facilities from scratch.

TENURE

Tenure: Leasehold

Lease Type: Rolling Sublet Agreement

Rent: Approximately £950 Per Calendar Month

The relatively low occupancy costs represent a strong advantage for a business of this size and nature, particularly within the leisure and hospitality sector.

STAFFING

The business currently operates with four members of staff.

One staff member works approximately 14 hours per week, with the remaining staff operating on flexible zero-hour arrangements.

This structure provides operational flexibility and assists with labour cost management during quieter trading periods.

OVERHEADS

Utility costs are currently reported at approximately £800 per month.

MARKETING & DIGITAL PRESENCE

The business benefits from an established online presence and strong local reputation supported by repeat customers and word-of-mouth referrals.

Current marketing channels include:

Company website
Repeat customer referrals
Word-of-mouth recommendations
Local family customer base
Social media visibility
Website:
https://playbasedover.co.uk/

There remains substantial opportunity to further increase turnover through:

Facebook advertising
Instagram marketing
Google optimisation
Enhanced online booking systems
Party package promotions
School and nursery partnerships
Email marketing campaigns
Local leaflet distribution
Seasonal event marketing
Current turnover levels have reportedly been achieved with relatively limited marketing activity, providing substantial scope for future expansion.

FINANCIAL OVERVIEW

Description
Figures
Annual Turnover
Approximately £70,000
Net Profit
Approximately £15,000
Historic sales from the previous period reported substantially stronger historic trading figures, with turnover previously at levels of approximately £140,000 and net profit at approximately £65,000.

This demonstrates the underlying potential available to an incoming purchaser to rebuild revenues and profitability through active management, enhanced marketing, expanded events activity, and improved utilisation of the venue.

GROWTH POTENTIAL

Although already established, the business offers substantial future growth opportunities for an incoming purchaser.

Potential growth avenues include:

Increasing party and private event bookings
Expanding café sales
Introducing membership packages
Developing themed events and seasonal activities
Expanding social media advertising
Improving online booking functionality
Developing school and nursery partnerships
Extending opening hours
Introducing sensory or specialist sessions
Expanding food and beverage offerings
Corporate and community group bookings
Holiday club activities
The existing infrastructure, location, customer base, and operational setup provide an excellent platform for continued future expansion.

REASON FOR SALE

The business is being offered for sale due to non-related business interests.

ASKING PRICE

OFFERS INVITED IN THE REGION OF £25,000

Including Fixtures, Fittings & Equipment

The asking price reflects the business’s established local reputation, fitted operational premises, existing customer base, multiple revenue streams, and immediate continuation opportunity, whilst also positioning the business competitively within the market to encourage a quicker and cleaner sale process.

The low asking price is expected to generate wider buyer interest from owner-operators, first-time business buyers, family entertainment operators, and investors seeking an affordable turnkey leisure and hospitality opportunity with future growth potential.

The business benefits from fully fitted premises, existing goodwill, diversified income streams, and historic evidence of significantly stronger trading performance under previous ownership. This demonstrates the underlying scalability and future upside available to an experienced operator through enhanced marketing, expanded party offerings, improved operational management, and increased utilisation of the venue.

NEXT STEPS

All enquiries are strictly confidential, and viewings will be arranged by appointment only.

Goodwins Business Brokers
1 Phoenix Riverside, Sheffield Road, Rotherham, S60 1FL
Tel: 0330 236 7030
Email: [email protected]