Established and profitable video production and animation agency

Our client is a video production and animation agency based in Southern England, delivering corporate video, animation, event filming, training content and branded social media video for businesses across the UK and internationally. The company was incorporated in 2015 and has grown every year since.

Highlights:

·        Turnover of £1.02 million in the most recent financial year, up from £166,000 six years earlier

·        Adjusted profit of approximately £370,000

·        Gross profit margins consistently between 80% and 88% across the last six years

·        72% of revenue from repeat clients and retainer arrangements

·        Nearly 200 clients in the most recent year with no single client above 5% of turnover

·        Has delivered work for several globally recognised brands, all won through inbound marketing

·        Specialist team of 11 across camera, animation, editing and production management

·        All production equipment owned outright with no lease or hire purchase obligations

·        Structured payment model with 50% deposit collected before work begins

·        Strong forward workload with shoots booked months in advance

·        Multiple industry awards including regional and national recognition

·        Significant scope for growth through retainer expansion, agency partnerships, outbound sales and organic search

Range of services:

Our client produces video and animation content for businesses that need professional production capability without building an in-house team. Core services include corporate video production, 2D and 3D animation, testimonial and case study films, event filming, training and onboarding videos, and branded social content.

 The business handles the full production process in-house, from scripting and creative development through to filming, editing and delivery. A standard crew is two people per shoot, with the ability to scale for larger projects using a trusted pool of freelance specialists.

Sources of revenue:

 Revenue comes from a broad base of clients across legal, technology, engineering, education, healthcare, consumer and charity sectors. The business wins new clients through paid search, referrals and social media content. It does not cold call or cold email. Once a client completes their first project, the relationship is maintained through regular follow-up, with many clients returning for work across multiple formats.

 Three clients are on formal retainer packages. Others return on an ad hoc basis, often starting with a single project and growing into larger accounts over time.

Operations

The business operates from a studio in the South of England with a team of specialist staff covering four core delivery functions: camera, animation, editing and production management. The founders lead the commercial and creative sides of the business, with day-to-day project delivery sitting with the wider team. All production equipment is owned outright.

Opportunities

 The business has reached its current scale entirely through inbound demand and warm follow-up with previous clients. No outbound sales activity has been attempted. A new owner with a structured approach to sales, account management and agency partnerships could build on the existing client base and open new revenue channels.

 There is also a clear opportunity to build organic search visibility, reducing reliance on paid advertising over time. The information memorandum sets out a detailed action plan and keyword analysis.

The business is well suited to a PR or communications agency, a digital marketing agency, a larger video production company, an events business, a media or content group, or an experienced owner-operator looking to acquire a profitable and well-run operation.

Please enquire about this business at your earliest opportunity.