CONFIDENTIAL
FOR SALE
649537
6934M / Rightbiz
Established South East Toy Retail Group Five Prime High Street Locations
A rare opportunity to acquire a group of five established toy shops in affluent South East England town centres. The business, founded 14 years ago, is now one of the region’s leading independent toy retailers. All stores benefit from strong footfall, good visibility, and loyal customers in high-spending communities. The range focuses on creative and educational toys, gifts, and products for children from early years up to age 10 , making the shops popular gift destinations. The brand is well regarded for product quality, customer service, and a distinctive in-store experience. Each location is fully staffed and managed, with central oversight ensuring smooth operations across the portfolio. This is a well-structured, scalable business offering strong growth potential—either through further regional expansion or wider UK rollout. Suitable for an experienced retailer, investor, or group seeking entry or expansion in the specialist toy and gift sector.
THE PREMISES: Each store is presented to the market in excellent condition and occupies prime retail positions within affluent market towns across the South East. The locations benefit from strong footfall throughout the year, with convenient parking nearby. The stores are consistently presented with wall shelving and racking, alongside central gondolas showcasing a wide and diverse range of toys. All sites are equipped with their own dedicated stock areas, staff office/room and kitchenette facilities. The
Horsham site benefits from the largest stockroom and also operates as a storage hub supporting the remaining locations. A full breakdown of the individual sites is available upon request.
TURNOVER: Each store operates slightly different opening hours, with core trading hours of 10:00am–5:00pm Monday to Saturday and 11:00am–4:00pm on Sundays (the Chichester and Horsham stores are closed on Sundays). The business is overseen by the vendors, with each location fully staffed by a full-time manager supported by part-time sales assistants. Store managers are also actively involved in buying decisions, helping to tailor product selections to their local customer base. A full staff schedule can be made available upon request. The company has developed a comprehensive training programme to ensure staff deliver excellent customer service and strong product knowledge, something the brand prides itself on. In addition to the high street presence, the business operates an ecommerce website which currently generates approximately 5% of turnover, with the remaining 95% derived from in-store
sales. The average customer spend is approximately £15, with the business achieving a healthy gross profit margin of approximately 54%. Full accounts are available to genuinely interested parties upon request.
TENURE: Full details of the leases are available upon request.
BUSINESS RATES: Full details of the leases are available upon request. Prospective occupiers should make their own enquiries to verify the same.
GENERAL REMARKS: An excellent opportunity to acquire a carefully curated group of five toy shops
located in affluent town centres across the South East, each benefiting from strong footfall and loyallocal customer bases. The shops offer a well-selected range of toys and gifts within an inviting retail
environment and have built a strong reputation for quality and service. All sites are fully staffed and managed, with the owners overseeing the overall operations. This established portfolio provides a solid platform for further growth, with clear potential to expand the brand across the South East and wider UK.
PRICE: We are instructed to quote for the lease, fixture & fittings and goodwill £125,000 (stock
Estimated at £150,000)
LEGAL FEES: Each party is responsible for their own legal costs. Purchaser to pay for the landlord’s legal costs.
VIEWING: On no account should any approach be made to the staff without a prior appointment through the vendor’s sole agents, Watkins Commercial, Telephone: 01273 709090.
ENERGY PERFORMANCE CERTIFICATE: All reports are available upon request.
DISCLAIMER: Neither the Vendor nor the Agent gives or implies any warranty that the premises are fit for any particular use or that they comply with any relevant regulation or statutory requirement.
The agents have not tested any apparatus, equipment, fittings or services so cannot verify that they are in working order. The buyer is advised to obtain verification from their solicitor or surveyor before proceeding with the purchase.
VAT: All prices and rents are quoted exclusive of VAT. Any intending purchasers or lessees must satisfy themselves independently as to the incidence of VAT in respect of any transaction.
MORTGAGE & FINANCIAL PLANNING: We shall be pleased to assist any purchaser in arranging finance
to acquire this business or any other business you may be considering subject to status.
Prop. Ref: 6934M
These particulars are believed to be correct but their accuracy is not guaranteed and
they do not form any part of any contract
APPLICANTS CONFIDENTIALITY AGREEMENT
I understand and agree that any information regarding any business supplied to by Watkins Commercial will be kept strictly confidential. I
also undertake that I will:
i) ii) iii) iv) View businesses registered with Watkins Commercial by appointment only.
Not contact any owner, staff, suppliers, competitors or customers of any business registered with Watkins Commercial
Not pass on any information supplied by Watkins Commercial to any third party other than a professional advisor et. Bank,
solicitor, surveyor accountant, etc.
Submit any offers direct to Watkins Commercial with whom I will conduct all negotiationsv) Be liable for any commission which would have been due to Watkins Commercial should I be party to negotiations or actions
which seek to preclude, or are contrary to the interest of Watkins Commercial.
Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.
Do not share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.
The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.
Send a test amount before you consider handing over a large amount of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.
Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.
Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.
Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.
Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.
Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.
Be safe, use a Rightbiz Solicitor
Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.
Don't share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.
The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.
Send a test amount before you consider handing over a large number of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.
Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.
Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.
Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.
Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.
Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.
Be safe, use a Rightbiz Solicitor
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