Established Inverness Campervan Hire Business 5 Star Reputation

CooCoo Campers, Inverness Summary CooCoo Campers is a well-established and highly regarded campervan and motorhome hire business based in Inverness, operating at the heart of the Scottish Highlands tourism market. The business has been developed by Fiona Wares, who, following early retirement from a career in the police, has successfully built a reputable and profitable hire operation over a number of years. While recently transitioned into a limited company structure, the business benefits from an established trading history, strong brand recognition and a loyal and growing customer base. CooCoo Campers combines a high-quality fleet, excellent customer feedback and a strong digital presence, with approximately 75% of bookings now generated directly through its website. The business offers an attractive opportunity for a purchaser seeking a lifestyle change or a scalable tourism venture within one of Scotland’s most sought-after visitor destinations. Business Overview CooCoo Campers operates a fleet of four vehicles, comprising a mix of campervans and larger motorhome-style units, enabling the business to cater effectively to a broad customer demographic. The business is strategically positioned to appeal to two primary customer groups. The campervans are particularly popular with couples seeking flexible touring holidays across the Highlands, while the larger vehicles are well suited to families requiring additional space and practicality. Bookings are structured with a minimum three-night stay, although in practice most customers book for approximately one week, supporting strong average booking values and efficient utilisation of the fleet. Forward bookings are building positively, with bookings currently anticipated to be in the region of £60,000, providing a solid platform for continued trading and immediate income visibility for an incoming purchaser. Brand, Marketing & Online Presence The business benefits from a strong and well-developed digital presence, centred around a modern, professionally designed website with integrated availability and booking functionality. Approximately 75% of bookings are now generated directly through the website, representing a significant and positive shift away from reliance on online travel agencies. This enhances margin, strengthens brand independence and provides greater control over pricing and customer relationships. The business also maintains an active presence across social media platforms and has built an excellent reputation, supported by a substantial number of positive customer reviews, the majority of which are 5-star. This reputation for quality, service and reliability is a key asset of the business. Operations The business is operated on a hands-on basis by the owner, who manages bookings, customer communication and vehicle handovers. Airport collection and drop-off services are offered as an additional convenience for customers, particularly those travelling into Inverness from elsewhere in the UK and overseas. This represents both a value-added service and an additional revenue stream. The operational model is intentionally lean and efficient. Vehicle handovers and returns are carried out from the owner’s home, eliminating the need for dedicated commercial premises and maintaining low overheads. This structure provides flexibility for the current owner and offers clear scope for a purchaser to either maintain the existing model or introduce a more formalised operational base if desired. Fleet The current fleet comprises: Big Ed – SM22 OXE 2022 Citroën Relay | Approx. 36,000 miles Effie – EF61 LFD 2011 Mercedes Sprinter | Approx. 103,000 miles Hercules – HF03 PKX 2003 Peugeot Boxer | Approx. 36,000 miles Megara – LV52 PDK 2002 Peugeot Boxer | Approx. 30,000 miles The fleet provides a balanced offering across different customer types and supports consistent utilisation throughout the season. Location Situated in Inverness, CooCoo Campers benefits from one of the most strategically important locations within the Scottish tourism market. Inverness is widely regarded as the capital of the Highlands and serves as the principal gateway to the region, attracting substantial volumes of domestic and international visitors each year. The city acts as the primary starting point for the internationally renowned North Coast 500 (NC500), a 500-mile circular touring route which has become one of the UK’s most successful and high-profile tourism initiatives. The NC500 has transformed the Highlands into a premier road-trip destination, driving consistent demand for self-drive touring holidays. Campervan and motorhome hire businesses are direct beneficiaries of this trend, with visitors specifically seeking flexible travel options to explore the route’s coastal scenery, mountains, beaches and remote landscapes. Inverness is uniquely positioned at the heart of this demand, offering: Direct access to the NC500 in multiple directions A major regional transport hub, including Inverness Airport Strong connectivity via rail and road networks A well-established tourism infrastructure supporting year-round visitor activity The availability of airport collection and drop-off significantly enhances the accessibility of the business, particularly for international visitors who increasingly choose fly-drive touring holidays. This positions CooCoo Campers to capture high-value bookings from customers arriving directly into the Highlands. The strength of the Highlands tourism market, combined with the global profile of the NC500, underpins consistent demand for campervan hire and provides a robust platform for both continued trading and future growth. Reason for Sale The business is offered for sale as the owner now wishes to retire and focus on other opportunities. Financial & Trading Overview The business demonstrates strong and consistent financial performance, with turnover in the region of £80,000 and net profits exceeding £30,000, reflecting an efficient and well-managed cost structure. Forward bookings for the current season are already in place at approximately £49,000, with additional bookings anticipated in the region of £17,000 based on remaining availability. Occupancy levels, average nightly rates and length of stay all indicate a well-established and repeatable demand profile, with typical bookings averaging around one week. The business also benefits from off-season trading, generating additional income during the winter months and extending the overall trading period. Conclusion CooCoo Campers represents a rare opportunity to acquire an established and profitable Highlands tourism business with a strong brand, excellent customer feedback and a proven operating model. The combination of forward bookings, strong margins, direct online reservations and a flexible cost base positions the business for continued success, while offering clear opportunities for further growth under new ownership. Inverness location at the gateway to the Highlands and NC500 Established campervan and motorhome hire business with proven trading history Fleet of four well-presented vehicles catering to couples and families Excellent modern website with integrated booking system Approx. 75% of bookings generated directly via the website Historically strong performance with significant reliance previously on online travel agencies Consistent 5-star customer reviews and strong reputation Minimum 3-night hire policy with typical bookings of circa one week Additional income from airport transfers and optional extras Operates below VAT threshold Low-overhead, flexible operating model