A Unique Employee Benefits App with Extensive Clients & Contracts

Starling Corporate is pleased to present an exciting opportunity to acquire a well-established and differentiated employee benefits provider delivering a comprehensive suite of employee benefits alongside meaningful support for local communities and independent businesses across the UK.

Founded in 2019, the business has evolved significantly from its origins as a local discounts application into a full-service employee benefits platform serving employers nationwide.

Its integrated proposition combines traditional employee benefits with a distinctive focus on supporting local businesses, creating a compelling offering for employers, employees and communities alike.

The business provides employers and their employees with an extensive range of benefits and services, including:

• National brand discounts
• Exclusive offers from local independent businesses
• Employee Assistance Programme (EAP)
• Telemedicine services
• Salary sacrifice schemes
• Employee wellbeing solutions
• Financial and lifestyle benefits

This broad proposition enables employers to provide a valuable benefits package through a single, convenient platform while supporting employee engagement, wellbeing, recruitment and retention.

The company's key differentiator is its independent approach to employee benefits, combining a comprehensive benefits platform with the active promotion of local independent businesses.

This creates a unique three-way value proposition:

Employers benefit from a broad employee offering designed to enhance engagement, wellbeing, recruitment and retention.

Employees gain access to valuable everyday savings, healthcare and wellbeing services, together with benefits supporting their financial and personal wellbeing.

Local businesses benefit from increased exposure, customer acquisition and revenue by connecting directly with local employees and workplace communities.

This differentiated proposition provides the business with a strong platform from which to continue developing within the increasingly competitive employee benefits market.

The business operates through a highly efficient and scalable model, supported by recurring revenues, an expanding product portfolio and a clear strategic roadmap for continued growth.

With employers increasingly recognising the importance of employee wellbeing, engagement and retention, the business is well positioned to benefit from growing demand for comprehensive, flexible and meaningful employee benefits solutions.

There is significant potential to build on the existing platform through continued product development, customer acquisition, strategic partnerships and further penetration of the UK employer market.

The business would represent a particularly attractive acquisition for:

• Employee benefits providers seeking to broaden their offering
• HR technology and HR services businesses
• Payroll providers
• Professional services firms
• Strategic corporate acquirers
• Private investors seeking a scalable platform
• Businesses looking to enter or expand within the employee benefits sector

The combination of recurring revenues, a differentiated proposition, scalable infrastructure and an expanding addressable market provides an attractive foundation for future growth.

The current owner is seeking to exit the business to pursue personal travel ambitions and is committed to supporting the successful purchaser through a comprehensive handover and transition period.

This provides an incoming owner with the opportunity to acquire an established platform with existing market presence, established relationships and significant potential for further development.

Investment Highlights

• Established UK employee benefits provider founded in 2019
• Evolved from a local discounts app into a comprehensive benefits platform
• Serves employers and employees across the UK
• Differentiated focus on supporting independent local businesses
• Comprehensive suite of employee benefits and wellbeing services
• Recurring revenue model
• Scalable and efficient operating structure
• Strong alignment with growing employer focus on wellbeing and retention
• Clear opportunities for continued product and customer growth
• Attractive strategic fit for multiple acquirer profiles
• Owner motivated to sell and willing to provide a comprehensive handover