Bicycle Retail, Hire, Repairs & Cycling Events

The business for sale is a profitable cycling services company with two bike hire, repair and sales centres in prime South East UK locations. They also have a well established and successful corporate and charity cycling events business running bespoke events across the UK and Europe. Their 'Top Table’ regular multi-industry client base includes the likes of HSBC, PWC, BP, Sainsburys

Cycling days are now a must have on the events calendar for any corporate who run regular away days, networking and team building activities. Participation in charity challenges is also on the increase and the business has several contracts agreed for large events in 2027. Their quality of delivery also means they benefit from a huge amount of repeat events business and guaranteed annual revenue by contract.

Alongside its events arm, the business also offer bike hire, sales and repair services from their two prime locations. They deliver over 3,000 bike hires per annum, have two 5* rated and well established repair centres and are making a push into the cycling retail space with growing bike sales. Their demo bike sales model is redefining the way bikes are sold and a much higher conversion than conventional bike shops.

The business operates from two leasehold premises, one currently expiring in 2031, assignable subject to a rent of £12,000 pa. The other expiring in 2030, assignable subject to a rent of £20,000 pa

This bespoke cycling services business offers a flexible and personalised service working in partnership with regular repeat clientele whether corporate, private, large or small. Relationships exist with global energy companies, major financial institutions and larger charities, offering both corporate events and hire services. whilst also maintaining an important business partnership with a leading bike retailer who support their bike hire and sales requirements.

This reflects in the quality of their bike hire, repair and sales services with many repeat customers and strong reviews.

This would be an ideal acquisition for a company in the events or retail space looking to grow, or a purchaser seeking to bolt on higher-end client work in a growing and lucrative sector. Potentially a purchase to be brought in-house by any larger organisation to reduce outsourcing costs from a client and staff retention perspective. Data cross-selling opportunities also exist - there is an option to part-buy the events side of the business, or, the bike hire, sales and repair side of the business, if a new vendor wishes to hone in on one specific side of the market.