E-Commerce Home Fragrance Brand Relocatable with 60 Active Wholesale Accounts
Undisclosed, Somerset
- Status
FOR SALE
- Advert ID
646688
- Reference
GO4712 / Rightbiz
- Call Agent:
- Leasehold: £50,000 (Stock at valuation)
- Turnover: Not Applicable
- Profit: Not Applicable
Business Details
E Commerce Home Fragrence & Lifestyle Brand
CONFIDENTIAL BUSINESS SALEESTABLISHED E-COMMERCE HOME FRAGRANCE BRAND
60 UK Wholesale Accounts – Relocatable – Scalable Platform
Business Reference: GO4712
OIRO £50,000 Stock at Valuation
OVERVIEW
An opportunity to acquire an established UK premium home fragrance and lifestyle brand supplying over 60 active wholesale stockists nationwide alongside direct-to-consumer ecommerce sales.
Founded in 2019, the business has developed a recognised brand identity, repeat wholesale relationships and a professionally built ecommerce platform. Operating from a flexible home-based structure with no lease commitments, the company offers a low-overhead and fully relocatable model.
The business is entirely owner-operated and provides an excellent platform for either a hands-on buyer or a strategic acquirer seeking immediate wholesale distribution infrastructure within the fragrance and lifestyle sector.
The sale is prompted by the owners pursuing unrelated business interests.
BUSINESS SUMMARY
Established UK brand (since 2019)
Limited company structure
Approximately 250 wholesale trade relationships developed since 2019 with 60 currently active ordering customers
Direct-to-consumer ecommerce channel
Home-based and fully relocatable
Significant stock holding (circa £25,000)
Strong supplier relationships
No commercial lease commitments
The brand designs, produces and distributes its own range of home fragrance products and complementary lifestyle items.
TRADE NETWORK & PIPELINE
Since 2019, the brand has developed relationships with approximately 250 independent retailers, lifestyle boutiques and gifting outlets across the UK.
Of these, 60 are currently active ordering accounts, providing a strong recurring wholesale base.
The broader trade database represents a substantial structured growth pipeline, offering immediate opportunity for targeted re-engagement campaigns, seasonal launches, revised trade incentives or enhanced sales management under new ownership.
Building this level of wholesale penetration organically would typically require multiple years of trade exhibitions, outreach and brand development, creating a meaningful barrier to entry for new market entrants.
The brand is also listed on a leading global wholesale marketplace platform, providing international trade visibility and scalable distribution exposure.
FINANCIAL OVERVIEW
The business has generated consistent annual turnover since establishment, historically ranging between approximately £46,000 and £78,000 per annum. When normalised to reflect an owner-managed structure, the business generates adjusted net earnings in the region of £15,000–£20,000 per annum.
Recent turnover has stabilised within the mid five-figure range, supported by established wholesale accounts and ecommerce activity.
The company operates without staff or premises overheads. Performance is therefore closely aligned to the owner’s production capacity rather than market demand. The brand maintains a premium market positioning, supporting strong retailer margins and repeat ordering behaviour within the independent boutique sector.
The infrastructure in place provides clear scope for revenue expansion under structured ownership through delegated production, wholesale development and enhanced digital marketing activity.
Full financial information will be made available to qualified purchasers upon signing a confidentiality agreement.
STRATEGIC OPPORTUNITY
This acquisition would particularly suit:
- An established fragrance or candle manufacturer seeking immediate wholesale penetration
- A lifestyle or premium gifting brand expanding its product portfolio
- A wholesale distributor introducing a curated own-brand range
- An ecommerce group acquiring a validated B2B infrastructure platform
- An investor seeking a scalable, design-led consumer brand
- An entrepreneurial buyer seeking a scalable brand platform
- An owner-operator seeking a relocatable brand that can be operated from home with minimal overheads
The combination of 60 active accounts and a wider developed trade network of relationships with 250 retailers / trade buyers / stockists provides immediate market access and significant headroom for structured revenue expansion.
ASKING PRICE
Offers in the Region of £50,000
Plus Stock at Valuation (circa £25,000).
The price reflects the premium established brand, wholesale infrastructure, ecommerce platform and tangible stock holding.
BIZFI – BUSINESS PURCHASE FINANCE
Eligible buyers may apply for up to £25,000 in unsecured acquisition finance via BizFi, helping reduce upfront capital requirements and supporting a smooth transaction process.
NEXT STEPS
Interested parties should:
Make initial contact with Goodwins Business Brokers
Sign a Non-Disclosure Agreement
Receive the full Information Memorandum
Arrange a confidential viewing
Tel: 0330 236 7030
Email: [email protected]
Website: www.goodwinsbrokers.co.uk
Business Reference: GO4712
All enquiries will be treated in the strictest confidence.
- Established Marketing Channels
- Highly Regarded
- Impressive Profits
- Own Website
- Scope to Expand
- Social Media Following
- Unique Opportunity
- Well Established
Contact Agent
Listing Statistics
Advert Statistics Graph
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Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.
Stay Safe
Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.
Stay Safe
Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.
Stay Safe
Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.
Be safe, use a Rightbiz Solicitor
Contact seller
Stay Safe
Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.
Stay Safe
Don't share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.
Stay Safe
The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.
Stay Safe
Send a test amount before you consider handing over a large number of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.
Stay Safe
Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.
Stay Safe
Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.
Stay Safe
Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.
Stay Safe
Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.
Stay Safe
Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.
Be safe, use a Rightbiz Solicitor
Get Solicitor
