Award Winning Dog Bakery Ecommerce Business with National Mail Order Sales

The UK’s longest-running dog bakery, this established business has been trading successfully for over 13 years, specialising in natural, wheat-free dog treats and handmade dog birthday cakes. It has built a loyal customer base, with many customers returning year after year to celebrate their dog’s birthdays.

Its product range includes natural biscuits, freshly baked cakes and a wide selection of bespoke dog birthday cakes. A key differentiator is the niche mail-order birthday cake offering, which generates around 50% of website sales. A strong online presence is supported by direct sales at dog shows, agricultural shows and specialist events, mainly across the South West of England, with clear scope for nationwide expansion.

The business benefits from a substantial and well-established online presence across Facebook, Instagram, and YouTube, which actively supports brand awareness, customer engagement, and online sales.

Fully DEFRA registered and trading standards compliant, the business is offered as a genuine turnkey opportunity. The sale includes all ovens, kitchen and production equipment, a van and event gear, allowing the business to be relocated and operated from anywhere in the UK. The brand benefits from an excellent reputation and has received multiple industry and regional award nominations and wins, including a ‘Gift of the Year’ nomination for its dog birthday cake kit.

The current owner is committed to a smooth transition and will provide hands-on training during the first month of handover, covering production, packaging and management of the online operation, with ongoing telephone support available for several months thereafter. This represents an attractive opportunity to acquire a profitable, well-established and flexible pet sector business. The asking price includes approx. £6K of assets