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Online home fragrance brand in Manchester available for sale with strong customer loyalty.

Undisclosed, Manchester

PHOTO COMING SOON

  • Asking Price: £550,000
  • Turnover: £1,100,000 (£21,154 per week)
  • Profit: £7,312 (1% Profit margin)

Business Details

Scent sational Opportunity: Buy This Booming Wax Melt Brand!

Business
Please quote reference B09326

CoGoGo presents an excellent opportunity to acquire an established, digitally native direct-to-consumer home fragrance brand

Operating successfully for over eight years, this business has built a strong reputation through high-quality products, exceptional customer satisfaction, and a loyal, repeat customer. The brand offers a proven, turnkey e-commerce operation with strong foundations already in place and clear opportunities for further growth under new ownership.

The business specialises in premium home fragrance products including wax melts, candles, reed diffusers, room sprays and complementary lines. Loved by thousands of customers nationwide, the brand has grown through outstanding customer reviews, a strong owned audience, social engagement, and word-of-mouth referrals.

The business benefits from a polished, high-performing Shopify website, a well-curated and commercially proven product range, and a large, engaged customer and email database that continues to drive repeat purchasing.

Included in The Sale Are:

  • Fully functioning Shopify website
  • Extensive customer and email database
  • Established social media accounts and owned audiences associated with the brand 
  • Digital assets, including professional product photography, creative content, and marketing materials
  • Established a Trustpilot account with thousands of outstanding ratings and reviews 
  • Optional production assets (e.g. melting equipment), if required
Please note: the business does not include a physical unit, as the current owner operates other ventures.

Why This Business?

  • Modern and commercially proven product range with broad appeal
  • Excellent customer reviews and strong repeat order behaviour
  • Fully relocatable business with no fixed overheads
  • Strong brand identity supported by a sleek, conversion-focused website
  • Ready-to-run e-commerce setup with established systems and suppliers
  • Established subscription and repeat-purchase revenue model supporting predictable income
  • Significant opportunity for further growth via paid advertising, social media, product expansion, or wholesale
To proceed, we kindly ask that you sign a Non-Disclosure Agreement (NDA) in order to receive further detailed information.



Location
This is a relocatable business, ideal for a buyer wishing to operate from anywhere in the UK or internationally. The fully online model and straightforward supply chain allow the business to be managed and scaled without geographic constraints.



Premises
The business has no requirement for a physical retail presence. All sales are generated through an attractive online shopping experience and supported by efficient order fulfilment processes.



Tenure
We are advised that this opportunity is being sold on a business-only basis.



Hours
Thanks to its online operating model, the business operates 24/7, with customer orders placed around the clock. Fulfilment hours and operational involvement can be tailored to suit the buyer’s preferred working pattern or business structure.



Staff
Historically, the business has operated with a small team supporting fulfilment and customer service. Staff will not transfer with the sale, allowing the buyer to operate leanly or restructure the operation to suit preferred workflows. This setup is well-suited to hands-on operators or scalable e-commerce groups.



Financial Profile
We are advised that the business demonstrates consistent profitability and a healthy adjusted net income, reflecting a well-optimised cost structure and strong customer retention.

The current owner is seeking to sell due to other business interests, presenting an excellent opportunity for a new owner to acquire a proven online brand with strong foundations and clear upside potential.



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Stay Safe

Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.

Stay Safe

Don't share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.

Stay Safe

The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.

Stay Safe

Send a test amount before you consider handing over a large number of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.

Stay Safe

Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.

Stay Safe

Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.

Stay Safe

Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.

Stay Safe

Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.

Stay Safe

Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.

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The data showed regarding this advert 'Scent sational Opportunity: Buy This Booming Wax Melt Brand! - B09326 / Rightbiz' comprises as a business advertisement. Rightbiz Ltd makes no warranty as to the accuracy or to the completeness of the advertisement or any linked or any associated information provided. In no event shall Rightbiz Ltd be liable for any damages or loss whatsoever including special, indirect, consequential, incidental or punitive damages for loss of profits and revenue, arising out of or connected with this website or to the use, reliance upon or performance of any information contained in or accessed from this website.