Executive travel business for sale in Warrington, Pink Passenger, serving the North West region.
Warrington, Cheshire
- Status
FOR SALE
- Advert ID
638676
- Reference
B09032 / Rightbiz
- Call Agent:
- Leasehold: £140,000
- Turnover: £109,000 (£2,096 per week)
- Profit: £21,000 (20% Profit margin)
Business Details
Drive Into Success – Executive Travel Business with Style!
BusinessPlease quote reference B09032
CoGoGo presents an exceptional opportunity to acquire a long-established, reputable private hire and executive transport business trading under the well-known Pink Passenger brand.
Operating since 2009, this business delivers high-quality services with a strong community reputation, established contracts, and a fleet of well-maintained vehicles, including a standout party bus with media recognition.
With low overheads, significant asset value, and clear growth potential, this is a turnkey operation ideal for anyone looking to expand in the executive travel sector.
Established in 2009 and nurtured by the current owners since inception, Pink Passenger has built an outstanding reputation for reliability and service. Repeat business forms the backbone of operations, with long-term clients in the education and local government sectors. The business has previously featured in Route One magazine and has enjoyed media exposure on mainstream TV, including Saturday Night Takeaway, The Real Housewives of Cheshire, and BBC3's Big Proud Party Agency.
Core activities include:
- Contracted school transport
- Ad hoc private hire
- Executive and party travel
- Wheelchair-accessible services
Two contracts are currently in place with Warrington Borough Council, running through to 2028 and 2027 respectively, plus a long-term school contract. In addition, the business has recently secured three new contracts for the next few years, further strengthening its forward workload and providing an incoming owner with an excellent base of recurring contracted income.
Included in the sale is an established fleet of Mercedes Sprinters with full service and maintenance histories. The fleet has also recently been strengthened by the addition of two new automatic Mercedes Sprinters, providing modern and reliable vehicles to support the business’s growing contracted workload.
Histories Include:
- Pink Party Bus (2008): Disco lighting, bars, LED message board, Apple Music integration, recent gearbox replacement, private reg LM06 BUS
- 2x 16-seaters (2007): Once accessible with tracking, adjustable seatbelts
- 1x 14-seater (2007): Large rear luggage space
- 1x 12-seater (2009): W/C accessible, heavily used but reliable
- 1x Sprinter Van (2006): Fully equipped with water tank, jet washer, generator
- 1x 16-seater internal passenger wheelchair lift Mercedes Sprinter (2013)
- 2x Mercedes Sprinter Vans (Newly added to their fleet) - Both around £15k each
Selling Points:
- Established in 2009 with an excellent reputation
- Media and press coverage
- Government contracts are in place
- Fully equipped fleet worth approximately £65,000
- Excellent insurance and operating license terms
- Scalable, home-based business model
- Subcontractor staffing model keeps costs low
- Unique party bus offering with high booking appeal
- VAT registered with a strong financial position
Get in touch with CoGoGo today. Click ‘Contact Seller, Send Enquiry or Contact Broker’ now to learn more, ask questions, or arrange a private meeting.
Location
The business operates across Warrington and the wider North West region, including frequent routes to Manchester and Liverpool. Based in Great Sankey, the area offers strong transport links and access to a wide variety of clients, including schools, local authorities, and private individuals.
Premises
This is a home-based business with no high street presence required. A fully fitted 15ft ply-lined storage container with dual locking and solar lighting serves as a dedicated maintenance workshop. No lease or premises obligations are attached to the sale.
Tenure
Currently, the business leases land for vehicle storage, but this isn’t essential for future buyers.
Hours
Bookings only – no fixed opening times. This model offers lifestyle flexibility, making it perfect for individuals who want to work smarter, not harder.
Staff
The business currently employs four people on payroll — the two directors, one driver, and one passenger assistant. All additional drivers work on a subcontractor basis, which reduces overheads and simplifies HR management. The split is approximately 60–40, with around 40% being PAYE employees and 60% operating as self-employed subcontractors.
Financial Profile
We are advised that the business has strong financial standing, is VAT registered, and benefits from a favourable insurance arrangement:
- Comprehensive fleet cover (including breakdown, employers and public liability): £6,800 per annum (paid annually in September, saving over £3,000 vs monthly rates)
- Contracts providing predictable recurring income
- Strong credit profile and operational efficiency
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Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.
Stay Safe
Don't share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.
Stay Safe
The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.
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Send a test amount before you consider handing over a large number of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.
Stay Safe
Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.
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Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.
Stay Safe
Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.
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Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.
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Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.
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