Online Retailer of Confectionary and Sweets East Anglia

Online Retailer of Confectionary and Sweets

Location: East Anglia

Asking Price: £1.050m

Asking Price Includes:

Turnover c. £4.4m

Gross Profit c. £1.154m

Adj EBITDA c. £338,000

NAV c.£133,000

A superb business model

Exceptional product range

Huge potential to significantly increase turnover

High organic internet ranking

Introduction:

Turner Butler has been appointed to invite offers of purchase of the issued share capital of this superbly presented business, which markets a vast selection of confectionary and sweets.

Business Profile:

With an extensive product range to offer for both business customers and consumers directly. The business was started in 2019 and has developed into one of the UK’s most successful online retailers selling a wide range of sweet bundles, gift boxes, sweet jars and fudge. The customer can also curate their own confectionary collection. Delivery across the UK is free, fast and reliable. Advertising is by word of mouth and a high-profile use of social media.

Product is purchased from third party manufacturers and the confectionary is picked, packed and shipped from its warehouse premises.

Sales split throughout the business are approximately wholesale 2.2%, websites 9.5% 88.3% via their own website.

Customer Service:

The business prides itself on exemplary customer service. The business model is very strong and efficient and attracts regular repeat business as well as significant numbers of new enquiries. The business has an extensive database of consumers who are regularly contacted with offers and promotions.

Premises:

The company occupies a warehouse with offices of 12,500sqft on a £50,000 year lease.

Key Strengths:

The key strength of this highly profitable business lies in its future potential. The current owner has reached the point where further growth in overseas markets would not suit his life plans. The world confectionary market is worth US$246 billion. This business has proven the model and the opportunity to increase UK market share and move into overseas markets is enormous.

Instagram and other social media following approaching 241k followers.

Financial Performance:

100% of the shares in the company are being offered for sale on a going concern basis. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

2023-24 Financial Performance

Turnover c. £4.2 million

Gross Profit c. 26.2%

EBITDA after management costs c. £367,000

2024-25 Financial Performance

Turnover c. £4.5 million

Gross Profit c. 25.5%

EBITDA after imputed management costs c. £338,000

Asking Price:

The asking price of £1.050m is inclusive of net assets of £133,363 on a cash and a debt free basis for 100% of the issued share capital of the company. The final sale price will be adjusted £ for £ to reflect any movement away from the £133,363 NAV figure.

Employees: 

The business is managed by the owner who does the marketing and 15 employees.

Key management employees are:

Operations Manager

Office Manager

Warehouse Supervisor

Production Supervisor

The cost of replacing the owner with a paid marketing manager is estimated to be c£40,000.

Reason for Sale:

The current owner feels that he has reached the point where he has done as much as he can and is willing to do with the business and that it is now time to hand over the reins to someone new. He believes that his business could benefit greatly with an injection of marketing and overseas trade experience.

He is prepared to remain as a consultant to the new owners for an agreed period of time to manage an orderly handover.