Brows Boutique

Overview

Brow Boutique London is a well-established and highly regarded permanent makeup and beauty studio based in Leyton, East London. The business has been trading for over five years and is operated part-time by the owner alone, with no additional staff.

It benefits from a loyal repeat and referral client base, strong branding, and a comprehensive digital presence, all of which have been built with limited paid marketing. The studio currently trades for just seven days per month, yet generates a healthy turnover and profit margin.

Offered as a turnkey opportunity, the business presents significant scope for growth under new ownership, making it well suited to a beauty professional or investor.

Business Highlights

- Well-established permanent makeup and beauty studio trading for over five years
- Headline turnover of approximately £25,000 in the latest year
- Estimated net profit margin of 40% to 50%
- Operated part-time on just seven days per month, offering exceptional flexibility
- Loyal repeat and referral client base built largely through word-of-mouth
- Established brand and comprehensive digital presence with online booking
- Low overheads due to the owner-operated model
- Comprehensive handover and training provided by the current owner

The Business

Brow Boutique London specialises in permanent makeup and beauty treatments, delivered using professional products and techniques with consistently high client satisfaction. The service range includes eyebrow microblading, lip blush, plasma lift, lash extensions, laser tattoo removal and saline removal.

The business is entirely owner-managed and operates for only seven days per month, which provides considerable flexibility and a healthy work-life balance. Despite this limited trading schedule, it produces a healthy turnover and profit margin, driven by repeat custom and referrals rather than active paid marketing.

Its defensibility lies in a loyal client base, strong branding, positive online reviews and an established digital presence, together with supplier contacts and purchasing arrangements that include preferred terms for professional products and consumables. The sale includes the fully equipped studio, the established brand and digital presence, a comprehensive client database, a website with online booking functionality, social media accounts, and supplier arrangements.

Location

The studio is situated in Leyton, East London. It occupies a popular and well-connected area that benefits from strong local footfall, making it a suitable base for a client-facing beauty business.

Premises & Tenure

The business operates from well-presented and fully equipped leasehold retail premises in Leyton. The studio is fit for purpose and presented to a high standard. Full lease terms and assignment information are available to interested buyers upon request.

Financial Overview

The business delivers a healthy turnover and profit margin from a part-time, owner-operated model with low overheads.

- Turnover (latest year): approximately £25,000
- Net profit margin: estimated at 40% to 50%, with a full breakdown available on request
- Overheads are low due to the part-time, owner-operated model

Growth Potential

There are several clear opportunities for a new owner to grow the business:

- Extending opening hours and increasing operating days to boost revenue and profit, with scope considered to double or triple turnover
- Adding high-demand treatments such as injectables, advanced skincare or semi-permanent makeup
- Investing in targeted marketing campaigns and local advertising to attract new clients
- Developing product sales through the existing website via an e-commerce offering
- Leveraging the brand to establish a training academy offering accredited courses to other beauty professionals

Reason for Sale

The business is offered for sale as a turnkey opportunity, with a comprehensive handover and training period available to ensure a smooth transition to new ownership.

Next Steps

Brow Boutique London represents a rare opportunity to acquire a profitable, well-regarded beauty studio in East London with over five years of trading history, a loyal client base, strong branding and a fully equipped turnkey setup. The current part-time operating model means there is substantial untapped potential for a new owner willing to expand trading hours, introduce new services or invest in marketing. Interested parties are invited to make contact with Goodwins Business Brokers to take the next step. Full details are available in the Information Memorandum.