Business details

• Established Brand: Nanshy has built a strong and recognizable brand in the beauty industry. It has gained a loyal customer base and has received positive feedback from influencers and customers alike.
• High-Quality Products: Nanshy offers a range of premium quality beauty and makeup products that have gained popularity among beauty enthusiasts. The products are known for their durability, functionality, and innovative designs.
• Diversified Product Line: Nanshy boasts a diverse product line, including makeup brushes, sponges, and accessories. This wide range caters to different customer preferences and provides an opportunity for cross-selling and upselling.
• Strong E-commerce Presence: Nanshy has a well-established e-commerce platform with a user-friendly website and a secure online shopping experience. The business has implemented effective SEO strategies, resulting in high organic traffic and increased online visibility.
• Growing Sales and Revenue: Nanshy has experienced consistent revenue growth over the years. The business has successfully tapped into the growing demand for beauty products, resulting in a steady increase in sales and profitability.
• Established Supplier Relationships: Nanshy has built strong relationships with reliable suppliers, ensuring a consistent supply of high-quality products at competitive prices. These relationships can be leveraged to negotiate favorable terms for the new owner.
• Active Social Media Presence: The business has a strong presence on various social media platforms, with a significant following and engaged audience. This provides an opportunity for effective marketing campaigns, influencer collaborations, and customer engagement.
• International Reach: Nanshy has successfully expanded its customer base beyond its home market, serving customers worldwide. This global reach presents potential for further international expansion and increased revenue streams.
• Opportunity for Growth: Despite its success, Nanshy still has untapped potential for growth. The new owner can explore avenues such as new product launches, strategic partnerships, and targeted marketing campaigns to further expand the business and increase profitability.
• Transferable Operations: Nanshy's operations are easily transferable, with well-documented processes and a dedicated team in place. The new owner can seamlessly take over and continue the business's success.

Operations

To keep the business running smoothly, several key tasks need to be performed on a regular basis:

Inventory Management: Managing inventory is crucial to ensure product availability and timely fulfillment of orders. This includes monitoring stock levels, coordinating with suppliers, and replenishing inventory as needed.

Order Processing and Fulfillment: Incoming orders need to be processed, packaged, and shipped to customers promptly. This involves order verification, packaging, arranging shipment, and tracking delivery to ensure a positive customer experience.

Customer Service: Providing exceptional customer service is vital for customer satisfaction and retention. Responding to inquiries, addressing customer concerns, and managing product returns or exchanges are essential aspects of maintaining a good reputation and repeat business.

Marketing and Promotion: Continuously promoting the brand is necessary to attract new customers and increase sales. This can involve digital marketing efforts, social media management, content creation, influencer collaborations, and running advertising campaigns.

Website Maintenance: The e-commerce website should be regularly updated and maintained to ensure a seamless shopping experience. This includes monitoring website performance, managing product listings, implementing security measures, and optimizing the website for search engines.

Financial Management: Proper financial management is crucial to the success of the business. This includes tracking expenses, managing cash flow, monitoring profit margins, and preparing financial statements.

The time commitment required to run the business can vary depending on factors such as order volume, marketing efforts, and operational efficiency. On average, it may require approximately 20-30 hours per week to handle the day-to-day operations effectively. However, it's important to note that this estimate can vary and may require additional time during busy periods or when launching new products or marketing campaigns.

It's worth considering that the new owner can choose to outsource certain tasks or hire additional staff to manage the workload more efficiently, depending on their preference and resources available.

Customers

Nanshy caters to a diverse customer base within the beauty and makeup industry. Here are some details about the nature of the customers:

Domestic and International Reach: Nanshy has a global customer base, with customers located both domestically and internationally. The brand has successfully expanded its reach beyond its home market, serving beauty enthusiasts worldwide.

Customer Acquisition: The business acquires customers through various channels. This includes organic traffic from search engines, social media marketing, influencer collaborations, and word-of-mouth referrals. Nanshy has implemented effective digital marketing strategies to attract and engage with its target audience.

Engaged and Loyal Customers: Nanshy has cultivated an engaged customer base by consistently delivering high-quality products and exceptional customer service. Customers are passionate about beauty and makeup and actively seek out Nanshy's products. They often engage with the brand through social media, leaving positive reviews and sharing their experiences.

Repeat Customers: Nanshy enjoys a significant number of repeat customers. The quality of the products, along with the brand's reputation for excellent customer service, encourages customers to make repeat purchases. The business has successfully built brand loyalty, resulting in a steady stream of repeat orders and a high customer retention rate.

Target Audience: Nanshy's target audience primarily consists of beauty enthusiasts, makeup artists, and professionals within the beauty industry. These individuals value high-quality beauty tools and products that enhance their makeup application experience. Nanshy's diverse product range caters to various needs and preferences within this target audience.

By understanding the needs and preferences of its customers, Nanshy has been able to effectively acquire and retain a loyal customer base both domestically and internationally. The engaged customer community contributes to the brand's growth and provides opportunities for further expansion and customer engagement.

Financials

The business has been growing study over the years with around 10% growth year-over-year the last 3 years. Business has consistently maintained a healthy profit margin of 25-30% 

Income by customer type:

UK Wholesale 49.00%
Germany Wholesale 7.50%
Amazon USA 7.05%
Website 6.90%
UK Colleges & Unis 3.30%
Sephora D2C 2.81%
Poland Wholesale 2.60%
other  2.57%
Czech Wholesale 1.25%
Faire Wholesale 0.95%
Portugal Wholesale 0.88%
Trade Show/exhibition 0.60%
Superdrug D2C 0.45%
Latvia Wholesale 0.36%
Australia Wholesale 0.18%

Opportunity for Expansion

Nanshy presents exciting opportunities for expansion and diversification, allowing the new owner to tap into various avenues for growth.

Amazon listing improvements to increase sales

B2B Partnerships - new retailers as well as collaborations

Direct-to-Consumer (D2C) Expansion

New Product Launches - especially introduction of cosmetics such as eyeshadow palettes

Content Creation and Engagement 

International Expansion into new markets 

Additional Notes

The current cost of inventory (price we paid for it) is around £70k and can vary +-£10k on a monthly basis.
We will sell it to the buyer at cost price.

Monthly Marketing budget:
Amazon PPC UK £400-600
Amazon PPC US $300-400
Google Ads £50-100