Grazing Boards, Cocktail & Wine Bar

This is a well-established and successful business located in a prime, busy area of Berkhamsted, UK. Close to all transport links, the company enjoys a favorable location in an affluent neighborhood. Initially founded as an event catering service in 2019, the business expanded and opened "The Lounge by Graze Life" in 2021. The Lounge holds the distinction of being the UK's first Grazing Board restaurant offering cocktails and wine as well.

The business operates from leased premises where the landlord is thoroughly collaborative, supportive and business minded. There are 8 yesrs left on the current lease, with a clause and 4 years and 8 years. The landlord has will not be selling the property so for the right tenant, there would be the opportunity to extend the lease further. Notably, the tenure of the lease only permits the preparation of cold foods and does not allow for activities that would necessitate an extractor fan. They are able to use a bread warmer, airfryer etc as required to provided warmed fresh food / bar snacks. 

The venue doubles as an event location, which hosts weekly events with dj's and live music and can be privately hired, while concurrently serving regular restaurant, wine & cocktail bar patrons. They also have an addition of a cocktail bar serving bespoke created cocktails, made by our very own mixologist. Which has since become and integeral part of the business.

With a current staff strength of six, including a passionate and experienced bar manager, the business has been steadily growing. Financially stable, the business runs on its self-sufficient funding without any debts or creditors. Accounts for The Lounge have been meticulously maintained for the past two years. Encouraged by the support and loyalty of a well-established customer base, the business’s turnover has been consistently increasing year-on-year. It is unique, unlike anything else available in the locality or on the high street.

The purchase price of the business includes all fixtures, fittings, and stock. Significant opportunities exist to expand the business by extending operating hours and reviving the catering and delivery aspect of the business. All business operations are demonstrated seamlessly with friendly website operations.

The integrated system for website, EPOS, reporting and staffing through Square for restaurants has enabled total transparency and efficiency in operations. The website also caters to ticket sales and catering inquiries. A strong social media presence with 23,000 followers on Instagram provides a robust marketing network. The business has a great rapport with established suppliers and all overheads are meticulously managed to improve profitability.

After four years, the owner is now ready to sell the business and pursue a different path. Future potentials include secured dates for future events and hires through 2024, indicating the promising opportunities that await the future owner.