Featured Brokers
CONFIDENTIAL SALE
FOR SALE
13/04/23
511609
GP228 / Rightbiz
Relocatable
Asking price: £690,000
Asking price includes:
Turnover of c£2,200,000 per annum
Adjusted EBITDA £160,000 (after vendor replacement costs)
Fully relocatable
25 years of successful trading
International customer base
Brand has an outstanding reputation
Excellent supplier relationships
Goodwill
Business Profile:
This fully regulated business was set up by the vendors in 1998, focussed on charter trains and large group rail travel, largely B2B..
In 2012, it launched another service as an independent online travel agency, with ABTA membership. The agency provides a comprehensive travel service for mostly B2C clients wanting luxurious train trips.
The business now caters for luxury train holidays and rail cruises (not regular scheduled train services) world-wide and provides passenger trains and private carriages (rail cars) for charter / hire. There is also a rail / train service for film / TV locations.
The business has gone on to build a sterling reputation within its niche area during this time and provides advice, booking and research services to its international client base.
May 2023 – the agency has a permission-based global database of more than 62,200 English-speaking, Spanish-speaking and French-speaking clients.
Furthermore, there is an excellent relationship with its luxury train company suppliers. The business has a high profile at both management and front-line levels.
The company’s debt-free, asset-light, cash-positive model has proven flexibility to react to challenges.
Highlights of the successful agency include:
The vendors work in the business alongside a part-time pre- and post-sales admin executive. There is an excellent opportunity to increase sales through additional staff and marketing.
The business enjoys excellent Google rankings and is on the first page of Google for most key words.
Equipment:
The business has the necessary office equipment for an online travel agency. All equipment is included within the sales price.
Customer Service:
The business offers an unparalleled standard of service and is proud of their attention to client care. All communication is by email.
Key Strengths:
The business has many strengths including:
Growth and Expansion:
The business has enjoyed steady trading over its lifetime, and this is expected to continue in light of its growing customer base.
In addition, the Company publishes a monthly newsletter to its membership base which could easily be increased in terms of frequency and reach (Full analytics available).
The business is well positioned to take maximum advantage of this growth as it occurs since it has the necessary infrastructure in place.
The business already has over £2.2 million worth of forward bookings for next year.
Employees:
The vendors work within the business on a day-to-day basis and employ one part-time consultant. Unless the company is being absorbed into the buyer’s existing business, the vendors would need to be replaced by a General Manager (£40k), a part-time bookkeeper (£8k) and a part-time travel consultant (£15k).
Advertising and Marketing:
The Company has a comprehensive and informative website detailing the services and packages offered which ranks well on Google.
Sales are driven by SEO positioning, client referral, and a monthly newsletter.
Currently, to manage sales demand against resources, there is only a monthly newsletter.
Additional marketing, such as a bi-monthly newsletter, would significantly increase enquiries and bookings.
Targeted social media marketing would raise awareness of the brand.
The business does not spend on Google AdWords, preferring to build organically through quality online content, recognised by Google.
Premises:
The business is in privately-owned premises and will need to be relocated.
Business Hours:
Monday – Friday: 09:00-17:30
Online: 24/7
Financial Information:
The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
Turnover in excess of £2.2 million per annum
Adjusted EBITDA of £160,000 after deducting £63k of replacement costs for the vendors
Reason for Sale:
The vendors are moving into another business area.
Support and Training:
The current owners will provide training and support at handover.
Asking Price:
The Asking Price of £690,000 is for 100% of the issued capital of the company, assuming Net Assets of circa £TBC on completion (calculated on a zero cash-zero debt basis). The final selling price will have a £1 for £1 adjustment for any rise or fall in this benchmark Net Asset figure of £TBC at completion.
Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.
Do not share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.
The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.
Send a test amount before you consider handing over a large amount of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.
Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.
Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.
Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.
Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.
Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.
Be safe, use a Rightbiz Solicitor
Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.
Don't share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.
The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.
Send a test amount before you consider handing over a large number of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.
Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.
Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.
Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.
Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.
Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.
Be safe, use a Rightbiz Solicitor
Get Solicitor
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