Profitable garden furniture retailer. Both online and offline.

The business specializes in supplying aluminium garden furniture directly to the consumer. The high-quality product range attracts a discerning clientele and sells at a premium rate. Established in 2003 by the current owner, the business has been continually profitable. The unique product range faces very little direct competition.

A professionally built and managed website attracts online orders, which account for about 60% of total sales. There are many positive customer reviews.

The business operates from a 4,500 sq. ft. storage facility, with all administration undertaken from a home office. The business can be easily relocated.

The current owners have an excellent relationship with the manufacturers. The supply chain is robust, and logistics are well controlled with several delivery options. Customers receive their orders within 7 days of purchase.

There are 2 full-time staff (owner plus one warehouse manager), with casual labor brought in during busy periods to supplement the full-time employees.

Stock levels are carefully controlled to ensure quick supply without carrying excess stock.

There are three major areas of growth potential: online through social media and digital marketing, offline by entering into the B2B marketplace, and increasing the number of consumer events through the season.

In summary, this is a very well-managed and profitable business that has developed over 20 years. It would ideally suit an owner-operator or serve as a bolt-on to a larger, comparable operation. Ongoing support is available for a pre-determined period after purchase.

This is a retirement sale, and the current owner is willing to provide a generous handover period and full support.