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Successful Online Adult Toy Store in Norwich Norfolk, 5+ Years Trading and Potential for Expansion

Norwich, Norfolk
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Online Adult Toy Store (Leasehold or Relocatable)Online Adult Toy Store (Leasehold or Relocatable)
  • Leasehold: £850,000
  • Turnover: £1,300,000 (£25,000 per week)
  • Net Profit: Not Applicable

Business Details

Online Adult Toy Store (Leasehold or Relocatable)

Key Features:

  • Highly Successful & Profitable Business: With a strong reputation and proven track record, this enterprise has established itself as a leader in its niche market.
  • Annual Turnover £1.3m, Gross £560k, Net £230k: Consistently high revenues and solid profit margins highlight the stability and growth potential of the business.
  • Trading for Over 5 Years (approx. 7.8% annual growth): Sustained growth over five years showcases a steady upward trajectory and a loyal customer base.
  • 120 Influencers with some 4.5m+ Followers: Strategic influencer partnerships drive brand visibility and consistently boost sales.
  • Over 64,000 Twitter/X.com Followers: A strong social media presence fosters engagement and enhances direct marketing opportunities.
  • Unique High Grade Platinum Silicone Products: Exclusivity and quality differentiate these products, ensuring continued customer demand.
  • Huge Potential to Expand into Wholesale: Untapped wholesale opportunities provide a clear pathway for future growth.
  • Toys Imported from a 3rd Party: Established, reliable supplier relationships maintain product quality and consistency.
  • Currently Only Online Retail Sales: The streamlined online business model offers significant flexibility and low overheads.
  • Google & Trustpilot 5 Star Rated Company: Positive reviews and high ratings underscore the company's commitment to customer satisfaction and quality service.


ONLINE ADULT TOY STORE (LEASEHOLD OR RELOCATABLE): John Thomas Toys is a distinguished online retailer based in Norwich, Norfolk, specialising in the design and sale of bespoke adult toys. Over the past five years, the company has rapidly grown to become a leading name in the industry, known for its commitment to quality and innovation. Every product sold under the John Thomas Toys brand is crafted from the highest grade of platinum silicone, ensuring both safety and durability.

The business's success is deeply rooted in its ability to deliver unique and exclusive designs that resonate with a diverse and loyal customer base. With a well-established online presence and a reputation for excellence, John Thomas Toys presents a rare and exciting opportunity for new ownership, particularly given its untapped potential for expansion into wholesale markets.

THE BUSINESS:

Since its inception, John Thomas Toys has experienced significant growth, achieving a turnover that now exceeds £1.3 million annually, with a solid net profit margin of approximately 17%. Designs are proprietary and manufactured in China with an established, reputable factory that has been used by the vendor for over 14 years, the company's products are not only unique in design but also of exceptional quality, a factor that has helped cement its position in a competitive market.

The brand's appeal is further amplified by its strategic partnerships with over 120 influencers, who collectively have a following of more than 4.5 million people. These collaborations have been instrumental in driving brand awareness and sales, making John Thomas Toys a known name within its niche. The business also enjoys a strong online community, with over 64,000 followers on X.com and numerous 5-star reviews on platforms such as Google and Trustpilot, reflecting high customer satisfaction.

PREMISES:

John Thomas Toys operates from a single (4,800 sq ft), well-suited industrial unit located in Norwich. This premises provides ample space for the business's storage and order fulfilment needs, ensuring efficient operations. The current lease, which runs until June 2030, is available for assignment to a new owner, offering stability and continuity with an annual rent for the premises of £32,000.

Additionally, the business could be relocated if the leasehold premises were not required. This arrangement provides a solid foundation for the ongoing success of the business, while also offering the new owner the flexibility to focus on growth and expansion.




KEY INFORMATION:

AGENTS NOTE: This is a business for sale as a going concern, not an empty premises for sale or let.

CONFIDENTIAL INFORMATION: In order to release further information on the business - such as the accounts, we require you to complete a short online non-disclosure form. Please contact our office and we will provide full instructions and assist where required.

REFERENCE NUMBER: M35323E.

OPENING HOURS: 10:00am to 4:00pm, Monday to Friday. Closed, Saturday and Sunday.

TENURE: Leasehold or Relocatable. We understand that the vendor may be willing to consider retaining the premises should a purchaser wish to relocate the business. The current 6 year lease runs until 26th June 2030.

The purchaser will be responsible for the landlords costs and fees in connection with the assignment of the lease.

RENT PAYABLE: £32,000 per annum.

RATES PAYABLE: £11,000 per annum (Broadland District Council).

This information has been provided to us by the vendor and any interested party is advised to enquire of the local authority to check the position with regards to business rates that will apply to a new owner.

STAFF: 3 full-time staff, plus the vendors.

EPC: The Energy Performance Certificate shows a rating of '119/E' - full document available on request.

PRICE: £850,000.-- PLUS STOCK AT VALUATION.

For the benefit of the leasehold interest if required, goodwill of the business, fixtures, fittings and equipment. Stock payable in addition on completion at valuation. This is a business for sale as a going concern.

VIEWING: Viewing is strictly by appointment only. Please contact us at your earliest convenience to schedule a time that suits you.

FINANCE: If you require assistance with business financing or commercial mortgages (subject to eligibility), we may be able to help. Let us know if you would like our support, and we will gladly put you in touch with our recommended whole-of-market broker.

BUSINESS TO SELL: Thinking of selling your business? That's our specialty. If you're curious about its value, we offer a free, confidential valuation service. Simply pick the day and time that work best for you, and we will provide an honest, professional assessment. Feel free to get in touch with our office at your convenience to book an appointment.

PREMIER MARKETING: We are passionate about showcasing each business in a way that truly stands out. Our listings include high-quality property details and comprehensive information across all major online platforms, as well as our own website. If you want your business to shine, call us to arrange a complimentary valuation.




DISCLAIMER:

1. MONEY LAUNDERING REGULATIONS: Prospective buyers will be required to provide identification documentation and proof of funding during the purchasing process. Cooperation is appreciated to ensure the sale proceeds without unnecessary delays.

2. PARTICULARS: While we strive to ensure all information is accurate and reliable, it serves as a general guide only. Should any particular details be of special importance, please contact us so we can verify the information before you travel to view.

3. MEASUREMENTS: Provided room sizes are approximate and intended solely for general guidance. Prospective buyers are advised to independently verify all measurements to ensure accuracy.

4. SERVICES: Please note we have not tested the services or any of the equipment or appliances.

VIEWING STRICTLY BY PRIOR APPOINTMENT THROUGH THE SELLING AGENTS EVERETT MASSON AND FURBY 01603 662662.

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Stay Safe

Do not pay any deposit to private sellers upfront. If you are looking to purchase a business, we advise that any deposits or transactions made are through a solicitor to prevent fraudulent activities from occuring.

Stay Safe

Don't share confidential information with any private sellers, including your home address, account passwords, bank accounts and credit card information.

Stay Safe

The vast majority of these scams involve the transfer of substantial sums of money. We advise all transactions made are through a solicitor to prevent fraudulent activities from occuring.

Stay Safe

Send a test amount before you consider handing over a large number of funds. Maybe even try transferring £1, and then speaking to your solicitor to confirm receipt.

Stay Safe

Do not disclose proof of funds directly to the sellers. If the sellers request you to show proof of funds, we advise that it is done through a solicitor to prevent fraudulent activities from occuring.

Stay Safe

Buying a business is not covered by consumer rights legislation. It is your responsibility to acquire a business that holds up in quality and agreement.

Stay Safe

Fraudsters will typically use false news in an attempt to get you to act quickly. For example, 'Your account has been disabled. Reset your password now.'.

Stay Safe

Review the performance of a business to make appropriate financial projections. Some businesses are dormant or not trading, so it is essential to check their short and long-term potential.

Stay Safe

Legitimate emails from Rightbiz will be with the domain @rightbiz.co.uk. However, emails from [email protected], [email protected] or [email protected] are not affiliated with Rightbiz.

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