Genuine Retirement Sale
Niche Food Packaging Business
Established for 40 years, since 1981, the company has evolved over the years. With minimal marketing, the company has always had a firm footing in the contract packaging arena for food.
The company packs foodstuffs for companies who do not have the equipment, machinery, workforce or knowledge to get their goods to market. In this respect, it is a niche market. The trend these days for any brand is to approach factories that have the capability simply because machinery is a barrier to entry and a high cost to anyone entering markets.
The company has done minimal marketing now for the last 15 years. 15 - 20 years ago, the company employed a sales manager. The company has not made use of the internet to capitalise on their investment. And so this represents a real opportunity for either a buyer who already has an existing business in food packaging and wishes to grow, or who has their own brand and wish to grow or for someone who wishes to use today's marketing technology to expand this niche business which is run by people who are well overdue retirement and who do not have the expertise to carry this through.
Given that this is a genuine retirement sale, the price is reflected in that we would be looking for offers close to the asking price.
The company has spent in the region of £300,000 over the last 15 years investing in capital equipment to grow the company, but without marketing the business.
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