Garden Landscaping Business

Business Profile:

The business is an established, professionally managed company, which has been in business for over 11 years and has worked very hard at establishing itself as a well known service provider to its customers within a circa 20 mile radius of its location in central Hertfordshire. It is particularly associated with providing high levels of workmanship at a competitive price, but above all, for its reliability and responsiveness to the requirements of its customers.

The business is Hertfordshire based and undertakes all aspects of garden landscaping. The scope of work means that the company deals with large private grounds to small town house gardens and offers a full design and build service plus a maintenance after-service.

Once contacted the business will arrange a time to come out and meet up to look at the project, to discuss requirements and offer some sound advice. This meeting will typically take an hour and from this information we will be able to put together a detailed quote and proposal. At this stage if further drawings are required then we will arrange this with our garden designer.

Communication with the client is very important and discussions will continue regarding any issues that may arise. All clients are encouraged to ask questions as it is paramount that you are aware of the whole process.

This hardworking business provides expert help making a garden a place to enjoy all year long and prides itself on the consistently high standards of garden maintenance work and garden makeovers that it provides. Staff are friendly, helpful and always professional, dedicated to providing a reliable service to customers.

The team is fully qualified and experienced, and fully insured so customers can be assured of a quality service.

The range of services includes:

• Turfing, mowing and lawn treatments including scarification
• Garden maintenance
• Hedge trimming and pruning
• Landscaping and fencing
• Driveway and path pressure washing
• Garden tidy ups
• Garden waste removal
• Artificial turfing
• Snow clearing
• Storm damage including shed repairs and fence repairs

During the more than 11 years of trading, the company has provided its comprehensive portfolio of services across the region and consequently gained an enviable reputation for quality, service and reliability.

Equipment:

The company has invested in a good level of plant and equipment in order to satisfy its very high standards of service and quality; a list available on request.

The business utilises leading Xero accounting software to run the administrative functions of the business together with Excel databases  for all customer and client details.

Customer Service:

The company's most important asset is its customers, who appreciate the prompt, friendly service, reliability, convenient hours, and reasonable and competitive prices. Providing a quality service and expertise the business represents excellent value, based on sound advice, honesty and integrity.

The vendor relies greatly upon project management and contract landscapers to maintain its outstanding reputation for service quality to all stakeholders in any project.

Key Strengths:

• Honesty and Integrity
• Maintainable profitability
• Strong customer relationships
• Problem solving
• Reputation and detail
• Top quality products supplied and installed to the highest level
• Accreditations
• Impeccable Health & Safety record
• Complete turnkey operation
• Good level of equipment

Key Opportunities:

There is a lot of work to be gained. The business would benefit from a new owner with more energy to explore currently unexploited opportunities. A more proactive approach to sales and marketing could further increase revenues in the future.

Another avenue would be to extend the geographical area that the business operates its service.

Advertising and Marketing:

The business has an excellent company website that attractively presents the high quality services on offer.

Some advertising appears intermittently in the local news and events magazine along with Checkatrade.

Employees:

The owner runs the business ably supported by a 4x contract landscaping staff year around and seasonal landscapers during the busier summer period.  They understand the company’s quality approach and work to the very stringent standards this business expects and delivers on a consistent basis.

Premises:

The company is run from premises that were once a rural farming unit of circa 3,000 square feet, and there is also a large yard with private entrance.

Business Hours:

Monday – Friday:          8.00am – 5.00 pm

Financial Information:

The business is being offered for sale on a going concern basis: all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Turnover c. £295,000 per annum (2020 accounts)

Gross Profit c. £102,000

Adjusted EBITDA c. £30,000

Net Asset Value c. £27,000

Reason for Sale:

The vendor has other business interests and believes that this business deserves better attention than he can currently provide.

Support and Training:

The owner is happy to provide support and training for a negotiated period of time. 

Asking Price:

The Asking Price of £100,000 including net assets, is for 100% of the issued capital of the company, assuming Net Assets of circa £27,000 on completion (calculated on a zero cash-zero debt basis). The final selling price will have a £1 for £1 adjustment for any rise or fall in this benchmark circa Net Asset figure of £27,000 at completion.