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Yummy Things hand made jams & chutneys

Undisclosed, Relocatable
Asking Price:
£14,000
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Status
FOR SALE
Advert ID
248747
Reference
BIZ7236 / Rightbiz

Details

It began life in my kitchen at home in 2011. Since then it sells through a website, local & national fairs, gift shops, local farmshops, delis, as well as providing a local hotel kitchen with catering size jams and a local premium holiday rental business with jams for their hampers.

It is now ready to be moved to the next level to increase the brand awareness, production & sales. I have decided to sell it as I need to focus on other projects.
It may suit someone who enjoys making jams and chutneys but want to buy an existing viable business to grow or for someone who has the vision to nurture the brand and take it on to the shelves of a premium supermarket such as Waitrose.

We have a large number of clients who have been with the business for a long time, as well as a steadily increasing new client base. Our customers range from large premium home rental companies, local motels, local farms and local school / food fairs. A customer database will be supplied as part of the sale - which includes potential opportunities as well as existing clientele. These are valuable untapped retail opportunities that the new owner could nurture into new customers.

The flexible nature of the business means that the new owner can operate as they find fit. I currently work as and when is necessary depending on the orders put in to the website by our customers. The site runs 24/7 allowing our clients to place orders any time of day.

Competition for artisanal food including jam and chutneys is rife across the UK. Locally to Yummy Things there are several jam & chutney makers. However in my opinion, Yummy Things is a premium brand with it's look and products. We have established ourselves well in a short space of time in a competitive market and - I have a small range with additional new recipes I add as and when I think the range needs a refreshing or there is a new food trend which I can translate into a Yummy Things product. The Ginger Orange marmalade won a Silver at Marmalade awards in 2015 and the Seville Orange Marmalade won a Bronze the same year. This year I will be entering 2 new recipes - Gin Marmalade, Gin & Seville Orange Marmalade.

The business is active on social media but this is a definitely an area that the new owner could look at expanding on in terms of advertising and further pushing the brand to a wider market. We have a well established local presence, and by having our products on the shelves including banners and recipe cards, we have become well known in our area. Something that the new owner could definitely use to their advantage if they were to look at expanding the business. With expansion and growth in mind the areas I would focus on predominantly would be on updating the range of products more frequently and discontinuing the less popular products over time. I would also advise looking at on trend food and flavours such as Gin to develop new and unique products. I would also look at sourcing and producing gift packages and contact both big and small name retailers about stocking these as gift options. This could then be aggressively marketed over Christmas to secure a big return over the holidays.

I would be available to assist the new owner and make sure they had all the knowledge needed to succeed, as I would love to see Yummy Things take off nationally. I could provide some support for a negotiable time period for the right person to take the business over and make sure they are running it effectively if they do need or want help at first.

Current stock is included in the sale which includes up to 200 full jars of jam and chutneys as well as 3 Maslin jam pans, a citrus press, unique recipes and empty jars for new products.

This is a fantastic opportunity for someone who has a passion for homemade and uniquely sourced food items and I look forward to discussing the sale and answering your questions.

12000
Seller Details
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Listing Details
Asking Price: £14,000
Location: Undisclosed, Relocatable
Sector: Manufacturing Businesses, Catering Businesses
Financials
Annual Turnover: £12,000
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