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Popular And Highly Profitable E Commerce Homeware Business For Sale

Undisclosed, Relocatable
Asking Price:
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Advert ID
7653 / Rightbiz


This profitable e-commerce business has a strong reputation and engaged customer base built over 5 years. The stylish website has outsourced fulfilment and can be run from home.

This is a fantastic opportunity for a new owner to take on a well-established e-commerce business that can be highly profitable from day one. Decorator's Notebook is an online shop selling quality home accessories and gifts sourced from ethical suppliers. 

For sale are the business assets of Decorator's Notebook, giving the new owner the option to register a new limited company, or simply operate the business as a sole trader.

Decorator's Notebook has two owners who work on the business, but no other staff.

This business currently has outsourced fulfilment fully automated and integrated with the website. This allows the owner concentrate on receiving orders rather than dealing with storage, packing and shipping.


  • Website
  • UK Trademark for the business name variants
  • Two domains including the top level domain


  • Social media accounts (16,621 followers in total – Facebook, Twitter, Instagram)
  • Facebook 3,975 likes, 4,300 followers
  • Twitter 8,854 followers
  • Instagram 3,467 followers, 917 past posts
  • Optimised e-commerce platform (Shopify)
  • Blog with 1,194 blog followers. 2018 av. 18,000 monthly views (Wordpress)
  • 2,900 newsletter subscribers
  • Extensive library of bespoke product photography
  • Website and blog premium template licenses
  • Email accounts
  • Intellectual property usage rights to logo, product photography and written text
  • Remaining stock: £4,129 (as of 30/04/2019)
  • Introductions to current and past suppliers
  • Customer reviews - 125 published 4/5 star reviews
  • 0845 telephone number with free diversion to your landline (or mobile for small fee)
  • Outsourced pick, pack and ship integrated with the website
  • Hand-over / coaching period 


  • Throws and quilts
  • Cushions
  • Kitchen and tableware
  • Picture frames
  • Bags and storage baskets
  • Décor and vases
  • Wall art
  • Rugs
  • Fashion – jewellery, bags, slippers
  • Furniture (stock not held, drop-ship direct from supplier, UK delivery only)
  • Christmas

Current stock has a cost value of £4,129, to achieve retail sales of £9,909. The Decorator's Notebook online shop will remain live throughout the business sale and therefore stock is gradually decreasing. The business has been priced on a SAV basis to reflect depletion of stock due to ongoing orders. The current owners have been selling through stock since January 2019 and an archive of past 'sold out' products can be viewed on the website. Most sold through product lines can be quickly replenished and reactivated by the new owner to fully populate the website inventory. A list of current and past suppliers will be provided to the new owner upon completion.

Decorator's Notebook's current brand niche is ethically-sourced home accessories and fashion accessories. Suppliers are mainly UK-based wholesalers who specialise in importing ethically-made products, plus a couple of social enterprises based overseas. 

The business operates online on the domain but also owns the top-level .com domain, which redirects. The business name is general enough that the offering could easily be changed for any products under the interiors umbrella.

Decorator's Notebook was named a Startup of the Year by The Guardian in 2014 and products have been featured editorially in The Sunday Times, The Telegraph, Elle Decoration, Country Living, Homes & Gardens, Ideal Home, Country Homes & Interiors and many other magazines. The brand has featured on several high-profile blogs and online publications, including Design*Sponge. 

Pick, pack and ship operations are currently outsourced to a specialist fulfilment company in Somerset. The new owner of the business could arrange to continue this relationship under a new contract or is free to make different arrangements as desired.

Decorator's Notebook currently offers shipping to UK, Europe and USA. Further shipping destinations are simple to add, offering immediate opportunities to grow into new markets.

The current fulfilment company receives incoming stock direct from the supplier, checks it and stores it in the warehouse. When an order comes in to our website it is automatically transferred to their system. They pick, pack and ship the order according to the selected delivery method, supply appropriate packaging materials and produce a printed packing slip. Once the courier collects the order, the tracking details are automatically emailed to the customer.

Storage is charged weekly depending on the shelf space products take up in the warehouse. All other charges are only incurred when an order is fulfilled. There is a nominal fee for booking-in stock and processing exchanges / returns. 

The current owners have done the heavy lifting in establishing the business website, logistics and building an engaged following. This business offers an exciting opportunity for a driven new owner to harness the existing following and implement online and email marketing campaigns to further grow the audience.


This online business can be run from anywhere. The current owners are based in Somerset and are able to run the business conveniently from home.

Seller Details
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Listing Details
Asking Price: £75,000
Tenure: Other
Sector: Home Business, E Commerce Businesses, Internet Businesses
Annual Net Profit: £17,484
Key Features
  • Attractive Business
  • Established Business
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