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E Commerce Retailer Specialising in Branded Hair Extensions, Beauty and Lingerie Accessories

Bury St Edmunds, Suffolk
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Advert ID
BFS5614 / Rightbiz


E-commerce retailer specialising in branded hair extensions, beauty and lingerie accessories in Suffolk
Company Location : Menta Business Centre 5 Eastern Way Bury St Edmunds, Suffolk, East Anglia, United Kingdom
Post Code : IP32 7AB
Asking Price : £55,000
Turnover : £93,076
Gross profit : £32,015
Net profit : £8,088

Premises : Relocatable

About the Company

Offers are Invited for 100% of the issued capital of an Online Retailer of Hair, Beauty and Lingerie Accessories. The business was established in March, 2009.


-Established and popular online retailer of beauty and fashion accessories, trading for over 7 years.

-Brand name is trademarked in the UK.

-Established branded product lines specialising in hair extensions, hair pieces, wigs, stick on bras and lingerie accessories.

-Large database of interactive customers (15,000 plus email subscribers).

-Active and engaged social media presence on Twitter, Instagram and Facebook (6,000 followers).

-Full ecommerce website integrated with Advanced custom built CMS for management of customer orders, detailed marketing and sales functionality and financial report management. The sale includes full ownership of the website. The website has been upgraded this year to be fully mobile responsive.

-Long standing successful sales track record with Amazon of 6 plus years. Permission to sell within the Clothing and Beauty sections on,, .de, .es, .it and

-Successful and established account with Fruugo as a promising international sales channel.

-Loyal and established customer base through Amazon, Fruugo and the website. Net a Porter is a regular and long standing customer.

-Long-term, reliable business relationships with suppliers, trusted relationship for 8 years.

-Good relationships with beauty bloggers.

-Easy to dispatch items. Long standing account with Royal Mail with free collections.

-Business is easily relocatable; tenancy agreement is one month’s notice. 

A perfect opportunity for an existing e-commerce retailer specializing in the beauty or fashion industry as it provides an ideal bolt on or extra online presence with new product lines. It would provide a purchaser with an exceptional 15,000 plus female fashion customers’ email addresses, plus 6,000 followers through social media channels. An existing retailer could really take advantage of this to market their existing products to a new customer base. It is also an excellent business opportunity for an individual, or an existing retailer to establish an online presence as the business is easy to manage and provides great foundations to build from. The business provides access to a good product portfolio of strong selling lines with opportunities to expand.


There is no direct competition from an e-commerce business offering the same product range under one roof. However, there is competition for each of the individual products sold on all of the different marketplaces; Amazon, Fruugo and from e-commerce sites. The products are priced competitively and Amazon, Fruugo help promote them through their advertising campaigns. The business has 1st page listings for some of our main keywords and is also able to compete via paid search rankings. Google Adwords is set up which can easily be managed moving forward.

Expansion Potential

This business provides an excellent base for expansion into other product lines. It also provides an existing business to sell their existing product lines to a new and established customer base.

Support & Training

The vendor is happy to provide full training and support at handover to ensure a seamless transition of ownership. Transition will be simple as the model has been built for easy use and management.

Financial Information

For the financial year ending March 2016 the business generated a turnover of £93,076 generating a gross profit of £32,015 and an EBITDA of £8,088 before owner’s costs. This financial year product turnover has increased by 15.8%. The asking price of £55,000 is for 100% of the issued capital, custom built mobile responsive website, and is inclusive of the stock which has an approximate value at cost price of £33,000.


Bury St Edmunds, Suffolk Easily Relocatable

Employee Strength

The business employs one full time member of staff (30 hours a week) who carries out general admin duties, order processing, packing and customer order management.

Listing Details
Asking Price: £55,000
Tenure: Other
Sector: Hair & Beauty, Lingerie Businesses, Internet Businesses
Annual Turnover: £93,076
Annual Net Profit: £8,088
Key Features
  • Established Business
  • Company for Sale
  • Fully Fitted
  • Attractive Business
  • High Turnover
  • Unique Business
  • Prime Location
  • Potential for Alternative Use
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