Online Information Portal For The Wealthy Retired Premium Advert

Undisclosed, Relocatable
Asking Price:
£225,000
Find more details, or book a viewing:
Status
FOR SALE
Advert ID
200776
Reference
CJ014 / RightBiz

Details

Online Information Portal For The Wealthy Retired
The online platform for marketers to sell to the “Wealthy Retired”.
Ref. CJ014
Location : Relocatable
Asking Price : £225,000
Turner Butler are delighted to bring to market a unique opportunity that comprises a highly sought after information portal and social site for successful, active people who want to make the most of the last third of their lives. This online platform is a highly valuable tool for marketers to sell to the “Wealthy Retired” and generates lucrative returns for the vendor via multiple revenues streams on a recurring basis.

The business is a membership organisation that provides information to members on a range of life-enhancing issues. Like Facebook and numerous others, the business model is based on free membership offered in exchange for the right to use the member’s data.

The company is deliberately positioned to benefit from the rising wealth of the over 50s. The business model is lean and the company has no full time employees. It is run by the Founder who combines management (circa one day or two per month!) with his other business activities. 3 other staff employed by him provide part time input to data management, content and admin.

The company currently generates revenues from 2 sources:
• Sales of data
• Sales of services/products to the membership base
There are opportunities to expand this to:
• 3rd party promotion to the list,
• Advertising on website,
• Advertising and promotion on via its newsletter.
• A major source of revenue will also come from a partnership with a charity publication is published as a supplement to the main newsletter.

A significant advantage the business has over its competitors is that it owns a large database of offline members recruited by direct mail.

Assets:

The company is being offered for sale with the following assets:

1. A membership list of 68,000. This list is the basis of List Rental income in the Profit and Loss Forecast. Each name on the list generates approximately £1.20 a year in rental revenue. The list will go on generating this level of income as the list grows and do so indefinitely; and for at least 2 years from cessation date should the business cease to operate. Data businesses generally command a higher valuation than ‘typical’ businesses, due to the predictability and longevity of future income which carries and ‘annuity’ valuation in accounting terms.

2. A significant 150+ page website that would be difficult and costly to replicate.

3. A growing back catalogue of newsletters with valuable content.

Customer Base:

This company’s target market and existing membership base is the “educated, thinking, relatively wealthy, final salary pensioned retiree or near retiree”. There are some 4 million UK citizens drawing public sector pensions. 2 million of these are members of the National Trust and 1 million are members of RSPB. 10 million people of all backgrounds give regularly to charities.

This portal’s product/service sales strategy is to build a range of offerings that are not readily available elsewhere. This goes hand in hand with the business’s content strategy that also aims to provide unique or hard-to-find content, often linked to the products they are promoting.

Being successful at this delivers to their customers the well-funded buyers they need.

The Market:

The market is growing and is forecast to grow steadily over the next 20 years and to concentrate wealth in that period as well. (see Saga Wealth Report “ The Wealth of the over 50s”).

Well pensioned retirees are spending their money in new ways. They have all the consumables they need and are spending less on electronics and other lifestyle ‘kit’ and now seek new experiences.

The thinking retiree is in search of what he or she perceives as enhanced quality of life, not in terms of material things, but fulfilling or mind-broadening experiences, whether this is a course in cooking gourmet food or an educational cruise to the ancient ruins of Troy with lectures aboard before disembarking to see the sights.

The challenge is to know about these changes and keep up with them. The company’s’ developers use software tools to monitor “noise” on the internet and social media so that content is in line with demand.

Key Strengths:

• The online platform for marketers to sell to the “Wealthy Retired”.
• Highly valuable Asset list/membership
• Scaleable low cost business model
• Multiple revenue streams
• Recurring revenue streams with guaranteed future income
• Profitability

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business consistently generates profits available to the vendor of circa £100,000+ p.a.

The Asking price

The Asking Price is for the sale of 100% of the Issued Share Capital in the Limited company and includes the assets listed above. However the asking price is based on a debt free, cash free scenario. (i.e. excludes cash at bank, debtors less creditors etc.).

Advertising and Marketing:

This business sells its products and services

• By direct marketing
• By content and digital marketing/SEO/Social Media

Contact with potential customers for is currently by personal contact.

Direct Marketing

List sales- the company’s mailing list brokers use direct marketing to promote the member list, mostly email and mostly to other brokers.

Product Sales

Content and digital marketing/SEO/Social Media

The company’s own website developers have done some SEO work and provide regular content for the site. The company has also utilised a specialist social marketing agency to manage a monthly output of digital/SEO/Social media marketing to increase traffic to the site.

Growth and Expansion:

Many further opportunities exist including

• Sell Advertising space on the website – to begin when traffic to the site reaches 20,000 visits a month
• Sell Advertising space in the monthly newsletter. To begin Autumn 2017.
• Use Capacity in the monthly newsletter package to include 3rd party inserts. Promotion will begin in Autumn 2017.
The implementation of GDPR, to be enshrined in a new Data Protection Act 2018 will impose significant restrictions on the availability of data for commercial marketing. This also opens up a profitable opportunity for this business to offer marketers a new channel for marketing within the regular monthly newsletter.

Premises:

There are no premises associated with the sale. The business is truly portable/relocatable.

Employees:

The business has no full time employees as such. The vendor spends a day or two per month working on the business. He also utilises the services of 3 other members of staff employed by him in another of his businesses on a part time/contract basis to provide input to data management, content and admin.

Support and Training:

The vendor will provide a smooth transfer of the business to new owners to ensure continuity of trading. This is not expected to be a lengthy process as the business model is simple.

Reason for Sale:

The vendors are looking to consolidate their other non-conflicting business interests.

Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk
Listing Details
Annual Rent: £225,000
Tenure: Other
Sector: Financial Businesses, Insurance Brokers, Internet Businesses
Financials
Annual Turnover: £246,000
Annual Net Profit: £100,000
Key Features
  • Attractive Business
  • Established Business
  • Company for Sale
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