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BUSINESS REFERENCE : AC128 / RightBiz AC128-SOUTH COAST -£150,000-SELF-CATERING FAMILY | | | | | | Self-Catering Family Holiday Resort Specialist Confidentially offered for sale Ref No: AC128 Location: Currently South Coast – Fully Re-Locatable Asking price: £150,000 | | | BUSINESS LOCATION: | Undisclosed Relocatable UNITED KINGDOM | | BUSINESS SECTOR: | Leisure, pubs and hotels | | TRADE TYPE: | Motels & Hotels | | SALE: | Agent Sale | LEASEHOLD: | £150000 | | | | | | | | | | | BUSINESS DETAILS: | Business Profile:
The business offers its own tailor made quality holiday packages to selected areas only, providing relaxing family holidays, which have all proved to be excellent revenue generators and is recognised for its excellent service and value for money.
Founded in 1982, high percentages of business is generated by word of mouth, recommendations and repeat business. Customers can also view holiday details via the impressive company website. The client base is mixed and varied from regular repeat customers from a database of 7,000 + to new clients, some booking more than one holiday per year, including short breaks etc.
In a relatively short time the company have become a successful player, offering real people real travel advice. This is an independent travel company with superb staff who are travel experts and travel enthusiasts, always keen to help with any enquiry and offer firsthand experience and knowledge of all the destinations used.
Although this business currently operates from premises in the South, this business could easily be absorbed into an existing business in a similar or field, or relocated to another area to suit the purchaser.
The owners moved into this business from selling property abroad and being asked frequently by potential sellers if they could let the properties in the meantime. This led them into a fully fledged holiday company and has produced very good profits in this time, however there is an enormous scope to expand this business as it has never reached its true potential due to the owners time commitment to their main business of selling property abroad. (This business is not included in the sale but will not be competing in any way whatsoever).
Customer Service:
The company values customers and therefore any enquiries or queries are promptly dealt with. The business only requires a relatively small staff to operate efficiently while the company’s policy is to follow very stringent guidelines. Due to their strict adherence to customer satisfaction and assistance the company has a superb name for customer service within the industry, as well as with their customers, which is seen by the high level of repeat business they enjoy.
Key Strengths:
This is a truly independent agency. As such customers appreciate they will receive unbiased advice and the best possible prices from an organisation not tied to any tour operator. All staff are highly trained Travel Consultants. Friendly, dedicated to personal service and often well travelled themselves they are capable of drawing on their own travel experiences to identify the needs of their customers and develop individual travel plans accordingly rather than relying on 'what the computer' can offer. This very personal and efficient service ensures high levels of customer satisfaction, generates significant repeat business and continuous customer referrals. Not surprisingly a large volume of customers return time and time again to take advantage of the high levels of service and excellent prices available when booking their travel with this business.
The business has excellent marketing skills that are backed by an exemplary sales track record, the ability to negotiate the best competitive prices for the customers, and also has an excellent Public Relations history. The business benefits by never overspending and always keeping to budget and has excellent administration skills, contracting and cost control.
Growth and Expansion:
The business has used limited advertising and the client database could be expanded via marketing campaigns and promotions to promote it to a much wider audience.
In addition, having built a significant reputation for competitive prices and excellent customer service there is the possibility of widening the business's appeal geographically with additional branches in other major towns within the county in which this business is particularly renown.
And with the ever increasing popularity of low cost flights to more and more regional airports across Europe, bringing the ownership of second homes on the continent within the reach of more and more people in the UK, especially within the South East where travel times are at the lowest, there is also the possibility of extending the travel service into theme or event holidays such as golf, weddings etc.
Key Opportunities:
The sale of this business presents a rare opportunity to acquire a business that has significant growth potential. This company is poised to expand with further exploitation of the market with more aggressive marketing and a new owner who is 100% hands on, with drive and energy will retain and expand the current customer base
The present owner feels that the business could also be an ideal add on for another travel holiday company wishing to expand their portfolio and greatly increase their customer base.
Advertising and Marketing:
To date the Company has spent limited money on marketing. The Company is recognised for its expertise within its relevant fields of operation, and therefore most of its work comes via word of mouth. The Company delivers what it promises. Online booking as well as a more dedicated approach to marketing, advertising and promoting the company will bring a rapid increase to both turnover and increased profits.
Technology:
The Business has invested in a new bespoke software system developed specifically for their business requirements and updated and improved with continual use.
Quality Assurance:
A full member of ATOL means this company operates not only within those strictures but extends the full confidence of this organisation to all its customers.
Employees:
There are currently three full time staff, two travel consultants and one completes the administration tasks necessary to the running of company. The owners only work on a part time basis within this company as most of their time and focus is on the property sales side of the business.
Premises:
Located on the first floor of an attractive listed building on the edge of a high quality business park the premises consist of an open plan office with a meeting room, kitchen, staff room and storeroom. There is a lift as well as usual facilities in the corridor outside the offices. There are also six car parking spaces outside in the communal parking area with an additional two spaces available for rent if required at an additional rental of £800 per annum.
The term of the lease is a fully renewable four year lease with 1 year seven months to run at a yearly rental of £24,000 with rates payable of approx. £8,000. There are no rent increases during the life of each lease.
The owners are prepared to deal with the lease if the new owner wishes to relocate the business so the premises are not necessary to the successful sale of the business.
Business Hours:
Currently 9.00 – 6.00 Monday – Friday and 10.00 – 2.00 Saturday.
Financial Information:
The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
Turnover has been steady at circa £170,000 plus for a few years due to the owners focus on their main business. Both gross and net profits are good and can be rapidly increased to a greater level quite quickly with the right amount of focus, work and effort.
Reason for Sale:
As the owners have another more lucrative business they are aware that they are not giving this business the time and effort it requires to take it fully forward, it has grown beyond where they wanted it to be, on its own. They have now come to the decision to sell this as it is beginning to impinge on their own business and is at the point where it can no longer be run part time.
Support and Training:
Full support and training will be provided for the new owners, on both an initial basis and on an ongoing basis as required. | | | | | BUSINESS STATUS: | FOR SALE | | | | | SELLER: | TURNER BUTLER | | CONTACT: | 01895 25 6000 | | REFERENCE: | AC128 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
