| | | BUSINESS FOR SALE ADVERT DETAILS | | | ADVERT VIEWED : 3,776 TIME(S)
BUSINESS REFERENCE : CO080 / RightBiz CO080-BERKSHIRE-£795,000-EVENT MANAGEMENT / TEAM BUILDING / TRAINING EVENTS | | | | | | Event Management / Team Building / Training Events Confidentially offered for sale Ref No: CO080 Location: Thames Valley Area,Berkshire [ Asking Price: £795,000 | | | BUSINESS LOCATION: | Undisclosed Berkshire UNITED KINGDOM | | BUSINESS SECTOR: | Services | | TRADE TYPE: | Other | | SELLER: | Agent Sale | LEASEHOLD: | £795000 | | | | | | | | | | | BUSINESS DETAILS: | Business Profile:
The business was established in 1993 offering unique interactive games for hire to corporate blue chip clients, which soon grew to provide corporate event management and has since expanded successfully into related areas of team building, training events and theme parties / events, providing all the services within these areas.
The business is a nationally known event management company and organiser who are well established in this vibrant and growing marketplace providing a comprehensive portfolio of events and services to its clients. They are one of the market leaders in a specific and significant industry with an excellent reputation and client base after realising the tremendous business opportunity within this niche market. They are able to deliver events, team building and training in an exciting and interesting way combined with peer networking opportunities with many key individuals in a relevant industry as well as best practice information delivered in a stimulating and interactive manner to improve business performance.
Insights gained at these events can aid the business leader and senior management executive in ensuring their organisation:
· Builds a value-driven culture
· Provides action-oriented advice about driving future performances
· Discovers and "stress tests" value levers
· Identifies impediments to value creation
· Avoids performance surprises
As a means of maintaining the highest quality of content the business spends more time researching and producing each event than many competitors, translating to a more detailed need-to-know agenda with strong and fresh content from internationally renowned speakers.
The business has excellent industry relationships and highly regarded speakers, sponsors and exhibitors. There remains significant scope for growth and additionally this is a low risk business due to being cash positive as all attendees pay before the event.
Customer Service:
The business considers simply that happy and informed customers come back and on that simple basis has maintained levels of product and service quality intended to best guarantee that result. The results of this commitment are evident in the degree of return custom and the choice of this business by new delegates over competitors.
Key Strengths:
The success of this business has been through a commitment to service quality and delivery both in administration and service offering. This sets the business apart from its competitors and illustrates its clear advantage.
The business is an organisation where the vendor has very quickly developed and nurtured a proposition based upon the clear commercial advantages of its service and combination of content and event frequency to corporate clients. As a result the business has earned an outstanding reputation for its honesty, service, reliability, open and transparent delegate experience, excellent quality service and highly knowledgeable and experienced personnel.
The business is well established and very profitable, with a strong and growing customer base, retaining a high level of return custom; a great many of whom having done so since the commencement of trading.
Growth and Expansion:
The market for service offerings of this sort are always in demand. This business has a robust product and service portfolio backed by professional service and training, contained within a proven corporate solution. The business is well positioned to take maximum advantage of growth in this sector as it occurs.
The vendor believes the business has all the ingredients for the right person or business with the right resources to take this national niche business and turn it into a major global conference & events player.
Key Opportunities:
This is an outstanding opportunity to build on the existing business levels and customer base of this company. With a strong demand for this business’s products, combined with a capacity to increase marketing and turnover, perhaps allied to complementary service offerings; a new owner contributing fresh ideas, will have every advantage of building on an excellent platform.
Employees:
There are ten full time employees covering operations, management and sales plus one freelance part time book keeper with additional free lance event staff and speakers etc available as and when required.
Advertising and Marketing:
The business has an aggressive database oriented strategy, spending substantially longer time marketing their events; this translates into great reach, high quality and highly focused targeting, and increased delegate attendance, working from a database of over 6,000 with a retention rate of approx. 69%. This is combined with direct mail, company brochures and a strong and visible presence on the internet with their up to date and well used website.
This model works successfully in the current organizational structure and provides an excellent return but there are still further opportunities for advertising as the business may grow and extend into other market areas. They also have an industry specific website which is visited regularly by the senior members of the industry served in their desire to stay current with legislation and other changes.
Premises:
There is approx. 1400 sq ft of office space with approx. 3,470 sq ft of warehouse space and parking for approx. 30 vehicles located in a country setting within the Thames Valley area and close to all major roads and motorways. The premises are on a renewable 3 year lease to September 2009 on a fixed rent approx. £25,000 per annum.
Business Hours:
Current business hours are 8.30 to 6.00 Monday to Friday.
Financial Information:
The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
The business is financially stable with no borrowings, low overheads, positive cash flow, high gross and high net profit and has shown consistent growth over 15 years of trading.
Sales revenue is circa £1.2 million per annum with a GP of circa 49% and the vendor feels that with investment in marketing and the expected increase in demand combined with offerings to new sectors the business will dramatically increase its revenues.
Reason for Sale:
After 15 years in business and substantially more within the industry this is a genuine retirement sale offering huge potential to someone with the enthusiasm and energy that was once the hall mark of this vibrant organisation.
Support and Training
The current owner will assist with all necessary training and support and will pass on all relevant contacts to allow continuity of trading. | | | | | CONTACT: | TURNER BUTLER | | TELEPHONE: | 01895 25 6000 | | REFERENCE: | CO080 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
