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BUSINESS REFERENCE : AC122 / RightBiz FULLY LICENSED RESTAURANT SERVING “BRITISH” DISHES WITH A CONTEMPORARY TWIST | | | | | | Fully Licensed Restaurant Serving “British” Dishes with a Contemporary Twist Confidentially offered for sale Ref No: AC122 Location: South Cheshire Asking price: £80,000 inc. all assets | | | BUSINESS LOCATION: | Undisclosed Cheshire UNITED KINGDOM | | BUSINESS SECTOR: | Catering | | TRADE TYPE: | Restaurants | | SALE: | Agent Sale | LEASEHOLD: | £80000 | | | | | | | | | | | BUSINESS DETAILS: | Business Profile:
This fully licensed restaurant specialising in British fare with a contemporary twist serves good quality food at very reasonable prices. Its unique mix of food, service, ambience and high quality surroundings make it a firm favourite amongst both the tourists and the local population it serves so well.
The premises, ideally located within the town’s main dining and drinking area offers visitors a fine, relaxed and friendly atmosphere in which to dine. Every detail of the operation has been overseen with great care and attention to maintain the very high standards of this popular neighbourhood restaurant.
This restaurant has built itself an enviable reputation for happy and courteous staff serving excellent food and wines, utilising fresh local ingredients that are cooked to order, creating genuinely excellent fare at unrivalled value for money prices.
Every dish is prepared and served to the highest standards in the restaurant’s very well equipped kitchen, and only the very best ingredients, finest herbs and vegetables, fish and meats are freshly cooked to customers liking. With a wonderful choice of food, this quality menu ensures there is always something to suit everyone’s taste.
The business is able to exploit its excellent position as the area is enjoying unprecedented levels of exposure with many high profile events and festivals coming to the area each year. The restaurant is happy to accommodate party celebrations and group bookings.
This establishment has built up a considerable amount of goodwill over a relatively short period of time and has a faithful following of regular clientele who enjoy excellent food and good, relaxed and friendly service. The restaurant also offers a Table D’Hote menu 3 nights a week, which is particularly popular. In a prime location, but operated very much to meet the lifestyle objectives of the current owner/operator, this represents an excellent acquisition opportunity for an existing restaurateur or a new entrant to the sector looking for prime location premises with superb expansion and growth opportunities.
Equipment:
All fixures and fittings (furniture, bar, artwork etc) including fully equipped modern kitchen are included within the sale. Estimated cost of this equipment was circa £70,000 less than 3 years ago.
Customer Service:
The business has built an enviable reputation for offering excellent value for money with a friendly service and makes every effort to produce consistently high quality food serving only quality fresh ingredients, locally produced where possible.
Staff pay strict attention to cleanliness and hygiene and are always polite and friendly, resulting in high levels of repeat business and customer loyalty.
Key Strengths:
This restaurant is in a prime location within the main dining area of the town. There is a good level of parking nearby. It has an excellent reputation and this is reflected in the number of “regulars” it caters for. The restaurant is in the enviable position of being easy to run while operating easy hours. It is able to function with minimum staff while still working efficiently. It has an excellent reputation for good quality British food at an affordable price based on its excellent relationships with its flexible and high quality suppliers.
Growth and Expansion:
By his own admission the current owner is NOT taking full advantage of its prime location. It is understood that later opening hours and lunchtime opening, especially at weekends, would certainly increases sales of food and drinks (current license enables drinks to be served until 12 midnight with additional half hour drinking up.)
Key Opportunities:
The business is ideally situated close to all major facilities. The owner has built up a strong base on which to grow and there is a huge opportunity to extend the daily opening hours to cater for the many tourists and business people who visit the area.
Another possibility would be for the restaurant to cater for outside functions.
Employees:
The owner of the business is also the Head Chef and works full time within the business alongside his wife who maintains the front of house (evenings only). In addition to this the business is supported by a pool of some 10 well mannered, courteous and hard working part time staff members , as well as agency staff as and when required.
Advertising and Marketing:
Due to its prime location generating high levels of awareness and footfall, the business has required little or no advertising in the past. A high proportion of the business’s revenue is due to its high quality food resulting in high levels of repeat business and strong word of mouth recommendation, bearing testimony to the excellent reputation it enjoys throughout the area. In saying that is does utilise a couple of portals on the internet, especially the local online community bulletins.
Premises:
The premises are leasehold, with 6 years remaining on a 9 year lease. Current rent is £10,000 p.a. Rates are £1500 p.a. The restaurant is situated on the first floor of a building within the main thoroughfare of the town. It has a ground floor entrance with customer toilets. To the first floor is the bar and reception area which leads on to the main seating areas. There is also a well equipped kitchen with pantry, prep areas and staff toilets. Total dining area is circa 65 square metres,. Kitchen and prep areas are a further 24 square metres. The premises have been fitted out to a very high standard with all equipment and fixtures and fittings installed less than 3 years ago at a cost of some £70,000. The building is secure and alarmed. There is one parking space with the lease.
Business Hours:
Tuesday-Saturday 1800-21.30
There is no reason why a new owner could not increase current opening hours .
Financial Information:
The business is being offered for sale as a going concern. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
A profitable business within the context of its limited opening hours, turnover is in the region of £90,000 per annum. Gross Profits circa £60,000 p.a.
Reason for Sale:
The owners are relocating outside of the area.
Support and Training
Full training, handover and familiarisation will be provided to ensure a smooth transition to new ownership | | | | | | FOR SALE | | | | | SELLER: | TURNER BUTLER | | CONTACT: | 01895 25 6000 | | REFERENCE: | AC122 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
