Local On & Offline News Portal | | Undisclosed Cardiff | | Local On & Offline News Portal High levels of engagement & penetration for city-focussed News & Opinion Confidentially offered for sale Ref No: IE081 Location: Cardiff, Wales Relocatable Asking price: £39,000 | | BUSINESS FOR SALE ADVERT DETAILS ADVERT NUMBER : 71310
ADVERT IMPRESSIONS : 4,599 TIME(S) | | | | BUSINESS SECTOR: | Miscellaneous | | TRADE TYPE: | Printers & Print Shops | | SALE: | Agent Sale | LEASEHOLD: | £39,000 | | | | | | | | | | Add this business advert to your: | | | | | | | | | | | | | | | BUSINESS DETAILS: | Business Profile:
This unique and independent business trades as both a monthly colour magazine , a popular website and a dynamic social media portfolio. The business concentrates on local city news, features and opinions and attracts substantial advertising income. The content of all aspects of the media portfolio is reader-driven, resulting in a loyal and engaged user base.
The magazine and website has a unique and healthy local brand encouraging both reader and advertiser interaction, with content suggested and often provided by the readers themselves. The website attracts thousands of visitors every month who can voice their opinion on local news topics or readers can also follow the publication on Twitter.
Circa 60% of the magazines are hand delivered to reader's homes, and are also distributed to restaurants, theatres, cafes, bars, cinemas and visitor centres ensuring maximum readership coverage.
The magazine enjoys unparalleled retention amongst its readers due to its engaging content, and has built up a core of regular advertisers. These advertisers enjoy great results through inclusion in the magazine and can rest assured that it represents a unique and cost effective way to reach customers.
The sale also includes the publication's custom built website, reader and client database (over 5,000 unique and active email addresses in the area) and social media accounts. The magazine's website currently accounts for 15% of the company's income. There is a significant possibility for expansion of the company's online offering.
The brand has grown from first concept and the new owners will obtain unconditional on and offline rights to it. The publication IS NOT part of a franchise and there are no management / franchise fees to pay.
Within recent months, the business has been approached by several people looking to franchise the unique brand in their area. The ease with which the magazine, website and social media accounts can gain traction shows that this could be an attractive option for strong future growth.
Growth and Expansion:
The publication has doubled in size in the last 6 months and there is scope to expand by the same amount again in the immediate locale and also into further geographical locations.
Employees:
Any employees are on a freelance basis.
Advertising and Marketing:
The business' magazine is a highly efficient medium for reaching the consumers who are most likely to reward clients’ advertising. The publication enjoys a valuable amount of lucrative, long-term advertising revenue.
The combination of an 'old-school' printed magazine and the publication's web and social media presence make for a unique and profitable business model.
Premises:
Currently, the business is ran from an office in Cardiff, though this is not included in the sale. The business is fully relocatable and would suit a similar company looking to add to their portfolio or a business person looking to work from home.
Business Hours:
The business hours are as required and are dictated by the publication date. The owner works 20 hours on a cyclical basis in the week prior to publication, and 9am to 12 noon Monday to Wednesday the other weeks of the month.
Financial Information:
The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
The turnover of the business is £3000 plus a month and is growing rapidly since its inception in November 2010.
Reason for Sale:
The current owner has other business interests and needs to relocate to service these.
Support and Training:
The vendor is happy to provide a handover and training period subject to negotiation.
| | | | | | FOR SALE | | | | | REFERENCE: | IE081 / RightBiz | | | | | | Request more information about this business.. | | ENQUIRIES: | | | | CONTACT SELLER TO GET THE SELLERS DIRECT CONTACT DETAILS AVAILABLE TO MEMBERS ONLY | | | | | | | | | | | |
