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Award Winning Food Education Company

Undisclosed Relocatable
Award Winning Food Education Company Serving Public & Private Sector Confidentially offered for sale Ref No: CE200 Location: North East Leasehold Asking price: O.I.R.O. £300,000
BUSINESS FOR SALE ADVERT DETAILS

ADVERT NUMBER : 71020
ADVERT IMPRESSIONS : 20,743 TIME(S)

 
BUSINESS SECTOR: Miscellaneous
TRADE TYPE: Education / Learning
SALE: Agent Sale

LEASEHOLD:

£300000
 

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BUSINESS DETAILS:

Business Profile:

An opportunity has arisen to acquire a truly unique multi-faceted business that focuses on Food Education and Healthy Eating. This business set up by the vendor some 8 years ago has evolved year on year and now provides a comprehensive programme of food education and practical demonstrations, together with supporting sustainable resources, to both the public and private sectors.

The company provides its services direct to schools and to over 53 local authorities, with annual service level agreements and partnership arrangements in place throughout the UK. In addition to the public sector the company also works with some very large blue chip organisations which are committed to healthy eating and the promotion of healthy and wellbeing to their staff.

Services provided include:

Education

• Practical cooking activities for pupils and parents
• Interactive demonstrations
• Web based learning tools and resource
• Healthy eating advice and support
• School lunch initiatives to increase uptake of school meals
• Packed lunch activities and initiatives
• Lesson plans for schools that support their programmes
• Over 35 food based programmes covering subjects across the curriculum
• School curriculum support and mapping for all resource
• Delivering local government initiatives
• Helping schools achieve Healthy Schools Status and Healthy Schools Enhancement Model
• Training and CPD support for all staff
• Parent Programmes and adult learning
• Creative Learning resources

Private Sector

• Interactive demonstrations for staff and their families
• Marketing campaigns on behalf of food companies
• Human Resources “staff health and wellbeing modules”
• Corporate social responsibility projects
• Consultancy on health, wellbeing and food in the workplace
• Team building days



Programmes are delivered with full IT support with online content, professional forums and desktop applications. . The company has impressive web based learning tools and media support.

Equipment:

The company has invested in IT and has good back office systems in place, which utilises Sage Accounting software. It also has the full range of equipment required to undertake food demonstrations on both a small and large scale.

Customer Service:

Customer service is at the heart of this business. It prides itself on the quality of its services, from high profile public food demonstrations right through to the provision of a bi-monthly corporate newsletter. This ethos is illustrated by the fact the company has never received one complaint since it was formed. It has also been awarded Local Business Of The Year.

The level of customer service is backed up by many affiliations, accreditations and approvals that enables this business to operate successfully within the public and private sector.

By providing quality, expertise and service to its clients, the business has experienced steady organic growth, with customers acknowledging that this company and its brand represents excellent service based on quality advice, experience, honesty and trust. Its services are memorable and enjoyable for all participants as well as being sustainable for both the business and the client.

Key Strengths:

The business continues to grow as a direct result of increased exposure of the brand and what it represents. With its expertise and wide ranging experience gained throughout the years the business prides itself on offering a very personal service to its customers through well trained, dedicated staff. It is continually adding new services to its offering making it totally unique. It uses food as a stimulus mapped to the curriculum or company value. The staff are a real asset of the business and the vendor has put in place a sound management structure.

With recommendations and ongoing brand recognition this company has maintained an impressive base of satisfied repeat accounts and clientele whilst continually winning new business. It holds all the necessary accreditations and approvals to ensure it is in prime position for future growth, especially in today’s “health-conscious” environment.






Growth and Expansion:

The business has enjoyed significant growth over recent years due to hard work, brand development and increased awareness of obesity and healthy eating issues. This trend is expected to continue with both the public and private sectors committed to new initiatives to educate against the dangers of an unhealthy diet. This is continually generating new enquiries for the business which is at the forefront of this market. The opportunities for growth and expansion are huge and this business is ideally positioned to take advantage of this now and in the future.

Key Opportunities:

The UK has some 28,000 schools with the business currently reaching approximately 10% of this market in terms of delivered programmes. The company is only scratching the surface at present in terms of volumes of work it currently provides to this market.

School meal provision is an opportunity new owners may wish to develop or indeed utilise the current programmes to increase uptake for existing school meal providers. The business has all the necessary associations and affiliations in place to penetrate this market as well as developing its role within the private sector.

The business has a membership scheme for schools and teachers which provides residual income, as it is based on an annual renewal licence being subscribed to.

A preliminary franchise feasibility study has also been carried on the business model with a realistic opportunity being concluded.

The business has established a sterling reputation in the market it serves. The brand is strong and ripe for further exposure and development

There is a superb opportunity to build on the existing base of this company. With a strong demand for services, a new owner contributing extra resource, strategic marketing and outside influence could significantly increase revenues.

Employees:

The vendor works full time in the business but has put together a management team that enables him to direct and oversee the business.. The business employs circa 20 staff including Programme Managers, Sales and Marketing Personnel, Chefs, Product Development & Training staff as well as Administrators.






Advertising and Marketing:

The business has made a conscious effort to develop the brand and all company literature is branded with the company’s name and logo. The brand is copyrighted and trademarked. The business has a highly impressive online presence with membership areas within the website for customers. There is also an online shop but this is very much in its infancy and needs to be developed as a new revenue stream. The business has a highly informative website that enjoys excellent rankings with the major search engines via sponsored links, pay per click etc. It also uses social media such as Twitter.

The company has a professional suite of corporate brochures and fact packs it sends to clients as well as newsletters that it sends out both hard and soft copy.

Premises:

The business operates from leasehold premises on a well known industrial park. Annual rent is circa £14,400 per annum. The office is situated in a multi occupancy building. The premises are circa 700 square feet. The company could easily be relocated without any disruption to the business.

Business Hours:

Office Monday – Friday: 0800-1700

Demonstrations/ Shows as required.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business has enjoyed impressive growth to date and could easily be scaled up such is the size of the markets it currently operates in and the demand for food education.
Turnover for the last financial year circa £430,000
Resultant Gross Profits of circa £416,000

Reason For Sale:

The vendor has successfully taken this business to its current position but believes it now requires some additional skills and resource to fully exploit the opportunities at it’s disposal and take it through its next period of growth.

Support and Training:

The owner is happy to provide a comprehensive handover period.
   
  FOR SALE
   

REFERENCE:

CE200 / RightBiz
   
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