Aesthetic Non Surgical Cosmetic Clinic Offering Specialist And Essential Beauty Treatment | | Undisclosed Surrey | | Aesthetic, non-surgical cosmetic clinic offering specialist and essential beauty treatments including colonic hydrotherapy Ref.CP026 Location Surrey Asking Price £ 120,000 | | BUSINESS FOR SALE ADVERT DETAILS ADVERT NUMBER : 66581
ADVERT IMPRESSIONS : 7,673 TIME(S) | | | | BUSINESS SECTOR: | Care / Health / Beauty | | TRADE TYPE: | Beauty Salons | | SALE: | Agent Sale | LEASEHOLD: | £120000 | | | | | | | | | | Add this business advert to your: | | | | | | | | | | | | | | | BUSINESS DETAILS: | Operated for five years and opened by the current Owner with a commitment to improving the standards of treatments and services provided within the health and beauty retail sector, this is a very well managed health and beauty clinic specialising in the more technical, cutting edge treatments. Firmly positioned in the mid to upper end of the market, this business has established itself as a firm favourite amongst the affluent professionals and high net worth individuals that are abundant in and around the location in which this salon is situated.
Positioned in an excellent location with high levels of passing traffic, this business, which positions itself as a ‘Nurse led’ clinic, offers up to date, effective and relaxing treatments tailored to the individual needs of men and women. including several not easily found elsewhere. The owners have invested heavily in cutting edge technology, constantly reviewing their treatment portfolio to stay ahead of the competition. As a result, the clinic currently offers all the essential beauty treatments: facials, waxing, nail treatments and tanning as well as specialist beauty treatments including CACI Microdermabrasion, LPG Endermology and LPG Lipomassage. The clinic is also home to an infra red sauna and aromatherapy steam pod.
It is perhaps for its specialized, hi-tech, cutting edge treatments and especially Aesthetics and Colonic Hydrotherapy, however where this business clearly differentiates itself. A mainstay of the business, this company is one of the leading practitioners of colonics within the Surrey area and consistently works to the capacity of its three purpose built en-suite colonic treatment rooms.
This Aesthetics side of the business is equally busy, offering Botox, Restylane and Juvederm dermal fillers and skin revitalisation treatments including Restylane Vital & the Genuine Dermaroller. Utilising only premium products and providing an outstanding service to clients, the business enjoys excellent customer loyalty and repeat business.
Where this business really stands out however is in relation to its commitment to total Client care – Clients receive the very best advice on the treatment options and results achievable and the business is renowned for its before and after care advice suggesting preparation treatments to optimise results and how to maintain the benefits post treatment.
This business operates from very well suited premises decorated to a very high standard, promoting a very inviting, relaxing and tranquil atmosphere. Eight, warm, relaxing and inviting treatment rooms – across two floors are all professionally fitted with the finest equipment. The staff are equally impressive, with the therapists, very well trained and highly qualified to deliver the treatments on offer leaving Clients safe in the knowledge they are in expert hands and experiencing the ultimate in health and beauty treatments.
With turnover for the financial year ending November 2010 slightly in excess of £170,000 – generating gross margins of approximately 115,000, this represents an excellent opportunity to acquire a quality health and beauty treatment clinic operating at the cutting edge of health and beauty treatments with a growing affluent, repeat Client base and significant potential for future growth and expansion.
Administration:
All administrative procedures are computerised and a wealth of management information is available and maintained via Shortcuts, a salon based appointments system.
Wholly owned, the appointment booking software utilised by the clinic provides comprehensive clinic management data to develop strategies to increase average client spend, drive new business, increase client visits, reduce no shows, manage stock effectively, save time and most importantly, make more money. It includes employee management functionality, facilitates message confirmations and marketing using text messages and emails. It also generates high levels of reporting and is an essential and valuable tool for accounting. A database of 5600 customers has been built up over the past three years with paper records in place for clients for the first 2 years the business was in operation.
Equipment:
The salon has all of the equipment normally associated with a business of this scope and size including a CACI Chromoclear micro-dermabrasion machine, an Infra-red sauna and an Endermologie machine.
A full schedule of equipment is available on request.
Key Strengths:
This is a very innovative and progressive health and beauty clinic, offering a wide range of services – negating what little competition there is and drawing customers from many miles around. It has an excellent reputation for providing a high standard of treatments in a relaxed and friendly atmosphere.
Located in very well suited premises, in a prominent location with relatively low overheads – this business is easily accessible by the high volumes of affluent professionals that are abundant in this town and the surrounding area. Whilst there are other salons in the town none of them are remotely comparable to this business. The interior of the premises which were purpose designed when this business opened are furbished to a very high standard.
It has a very experienced, highly trained, longstanding team with extensive knowledge of the treatments available, delivering the range of services on offer to a very high standard. Whilst the treatments by their very nature command premium prices, this business is considered to offer extremely good value for money especially when compared to London based clinics, which are also within easy reach of many of the customers of this clinic.
Above all, however, the business is ‘Nurse led’ as opposed to sales led – focussed on recommending treatments that the therapists know will help Clients, frequently turning away customers it feels are unsuitable for the treatments they have enquired about. It is renowned for its ‘before and after’ care advice suggesting preparation treatments to optimise results and how to maintain the benefits post treatment – particularly in relation to its aesthetics treatments. Clients are encouraged to return to the clinic after treatment to check progress and gauge levels of satisfaction.
Not surprisingly despite being in operation for just five years the business can boast an extensive, repeat customer base.
Key Opportunities:
There is an outstanding opportunity to build on the existing services and customer base of this company. With a strong demand for its services, combined with a capacity to increase turnover, a new owner contributing fresh ideas and investment in resources will have every advantage of building on an excellent platform.
The area in which this business is located is currently undergoing significant commercial development which will almost certainly increase passing traffic and footfall into the outlet.
Positioned as a Health and Beauty Treatment clinic offering advanced treatments and products carefully chosen for their quality and effectiveness, there is scope to increase the range of services on offer with investment in additional equipment – for laser hair removal and skin rejuvenation, for example.
The recruitment of additional staff particularly to work during the evenings, for which there is considerable demand, would significantly impact on turnover and profitability.
More aggressive marketing of the services available – particularly aesthetics and the retail products at the point of sale could also significantly impact on the financial performance of the business.
Opening hours:
The salon is currently open:
Tuesday: 9.00 am – 6.00 pm
Wednesday and Thursday: 9.00 am – 9.00 pm
Friday and Saturday: 9.00 am – 6.00 pm
Marketing and Advertising:
In a prominent secondary retail position, benefiting from high volumes of passing traffic, which generates good levels of awareness this business has resisted the temptation to invest heavily in marketing and advertising.
The business has two very well designed, informative and easy to navigate web-site that performs very well in all major search engines for all appropriate search topics supported by the use of search engine optimisation techniques and sponsored ad words. The website also includes an online appointment booking system.
Most new business however is generated from Client referrals and word of mouth recommendations, bearing strong testimony to the business’s excellent reputation.
Financial profile:
The business is offered for sale as a going concern. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
Turnover for the financial year ending November 2010 was slightly in excess of £170,000 generating gross profits of approximately £115,000.
The Asking Price of £120,000 is for a sale of the shares in the business.
Staff:
As well as the Owners, the business employs part time reception staff with most of the treatments administered by a team of very well trained and highly skilled, self employed therapists operating on a shared income basis.
Support and Training:
The current owners will provide full training and ongoing support, as required, on all aspects of the business to ensure a smooth transition of ownership and would consider staying with the business on an on-going basis, subject to negotiation.
Reason for Sale:
Having established the business in the local marketplace, the current owners feel the time is right to pass it on to new owners to build on the excellent foundations already laid. | | | | | | FOR SALE | | | | | REFERENCE: | CP026 / RightBiz | | | | | | Request more information about this business.. | | ENQUIRIES: | | | | CONTACT SELLER TO GET THE SELLERS DIRECT CONTACT DETAILS AVAILABLE TO MEMBERS ONLY | | | | | | | | | | | |
