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BUSINESS REFERENCE : GK113 / RightBiz CONSERVATORY & HOME IMPROVEMENTS COMPANY | | | | | | Conservatory & Home Improvements Company Ref.GK113 Location South West Wales Asking Price £ 295,000 | | | BUSINESS LOCATION: | Undisclosed Relocatable UNITED KINGDOM | | BUSINESS SECTOR: | Retail | | TRADE TYPE: | Home Accessories & Furniture Shops | | SALE: | Agent Sale | LEASEHOLD: | £295000 | | | | | | | | | | | BUSINESS DETAILS: | This company is a long established and well respected business which designs, supplies and installs UVPC conservatories, windows and doors to both the retail and trade markets. It also has a good working relationship with a small number of housing associations. Unlike many of its competitors it is also actively involved in the maintainance and repair of these products which invariably leads to additional sales and recommendations from its broad base of satisfied customers. All frames and fixtures are outsourced to a national supplier with an excellent logistics framework. This guarantees delivery on time every time.
The company can boast a complete set of records for every single deal in the past six years inclusive of cost of materials, fitting charges and management fees. It is uniquely positioned to justify its trading history.
Customer Service:
There is an extensive database of over four thousand five hundred customers whose installations are backed by an independent ten year guarantee. The business is FENSA registered and carries a deposit / ten year installation warranty. The sales team use specialist CAD software to help them design their conservatories. Clients are supplied with detailed plans which are discussed in depth with the surveyor. All ground works are outsourced to a local builder , (average turnover £150,000 which is not included in the company turn over). The builder works with the business all year round and does not look for additional work. Customers benefit from the company’s policy of implementing a “snagging list” after every installation. The net result is a high level of recommendations and repeat business.
Key Strengths:
The business is financially sound
Well established with a strong reputation
Hands on management
Close knit team
Highly professional approach
Limited competition
Quality product
Key Opportunities:
This area of South Wales is not a mature market in the home improvements sector. The company has a large and untapped database of clients who could all be re marketed with additional products such as UVPC decking and roofline products, burglar alarms and the fast growing spa tubs and sauna market.
Premises:
The business trades from a leasehold site covering approximately one third of an acre. These contain a comprehensive showroom and the sales offices.
The lease is on a two-year rolling basis at a fee of five thousand pounds per annum.
Advertising and Marketing:
The company is actively involved in marketing its products. It advertises on the local press, yellow pages and on the regional bus network. It also carries out in frequent drop card campaigns. There is no farming of the existing database.
This marketing produces eight to ten leads a week.
The sales team achieve a fifty per cent conversion rate that is well above national average for this industry.
Financial profile:
All financial information will be made available under the auspices of Turner Butler and subject to signed letters of confidentiality.
Turnover for the present financial year is in the region of £550,000 with profit before taxation being circa £70,000. All profits exclude the directors sales commission which averages around £50,000 per annum.
Employees:
The income of every employee is performance related.
The team consists of
Three sales
One administrator, accounts clerk
Three installers plus one subcontractor
All fitting is out sourced
Support and Training
There will be a full and professional handover for a period to be agreed as part of the overall negotiations.
Reason for Sale:
The managing director has had a long and successful career in the home improvements market and would like to see his company driven forward by a new and aggressive management team. | | | | | BUSINESS STATUS: | FOR SALE | | | | | SELLER: | TURNER BUTLER | | CONTACT: | 01895 25 6000 | | REFERENCE: | GK113 / RightBiz | | ENQUIRIES: | | | | | | | | | | | | | | | | | | | | |
